PodX Group

Perfect Day Media Joins PodX Group

~ jen

Perfect Day Media, one of the Nordic’s largest and most successful podcast studios, is now becoming a key part of the rapidly expanding PodX  Group. PodX is acquiring 100% of Perfect Day from its sister company Pophouse Entertainment.

Patrick Svensk, CEO PodX Group: “We are proud and excited to welcome Perfect Day Media to PodX Group. Perfect Day Media holds a unique position in the Nordic podcast market, excelling at attracting top talent, while also successfully monetizing formats and content. This acquisition perfectly aligns with our vision to become the leading international player in the podcast space.”

In recent years, PodX Group has made a number of notable acquisitions in he podcast industry, including Studio Minuit, and Nouvelles Écoutes in France, Posta in Argentina, Flit and Suomen Podcastmedia in the Nordics, and Goldhawk Productions, Listen and Platform Media in the UK.

Perfect Day Media, known for hits including “Alex & Sigges podcast,“Ursäkta”,“When we were Kings”,“Gynning & Berg” and  “Fredagspodden”, went through a leadership change at the start of the year, when Karolina Sandberg and Tove Barkestad took over from founders Hannah Widell and Amanda Schulman. Since then, the new CEO-duo has successfully grown revenue and improved operating profits. Karolina Sandberg and Tove Barkestad will continue to lead Perfect Day Media following PodX Group’s acquisition.

Karolina Sandberg and Tove Barkestad, Perfect Day Media: “After a productive and transformative spring, we are thrilled to partner with our new owners to steer the company forward, and we thank them for their support. It’s a privilege to be part of this new podcast collective, and alongside PodX Group’s subsidiaries, we see great opportunities for Perfect Day Media’s further development, thanks to the network and expertise within PodX.”

About PodX Group

PodX Group is committed to invest in leading podcast studios with international IPs, creating top-tier content. PodX Group takes on the role as an active partner to jointly develop the podcast studio into becoming leading producers in each market by providing funding, and support in areas like business development, international expansion, and commercialization. Additionally, partner companies within PodX Group benefit from joining a global network of renowned podcast studios, fostering collaboration and synergies across the group.

About Perfect Day Media

Perfect day Media was founded by Hanna Widell and Amanda Schulman in 2011 and developed, produces and commercializes podcasts. The company is behind many of Sweden’s largest podcasts, including “Alex & Sigge,“Ursäkta”,“Gynning & Berg”, “Fredagspodden”, and “When we were Kings”.

PodX Group Acquires A Majority Stake In Swedish Podcast Production Company Flit

~ jen

In 2022, PodX Group made acquisitions of French podcast studio Nouvelles Écoutes, British audio fiction company Goldhawk Productions and Argentinian podcast production company Posta. PodX Group is now expanding further by acquiring their first podcast studio in the Nordics, Flit. Flit is a market-leading independent podcast company based in Stockholm, Sweden, established in 2002 by Erik Roll, Roger Dackegård, and Anders Elfström.

Flit is a highly qualitative production studio that specializes in storytelling. They produce a wide range of podcasts, including journalistic true crime and fiction dramas, and have received numerous awards such as Prix Italia and Guldörat. Their productions are widely listened to with a weekly reach of 1 million listeners. Flit has offices in Stockholm, Copenhagen and Oslo and also produces content in Finland Swedish for YLE in Finland. Flit is the creator behind successful formats such as Stil I P1, Kropp & Själ i P1, Smittan (P3 Serie), Punani_99 i P3, Därför mördar dom, Djaevlen i Detaljen och Drogerna. They also make branded podcasts for clients such as Unionin, The Nobel Prize Museum, Telia, Försvarsmakten, MSB, Amnesty and RFSU.

Staffan Rosell, CEO and Member of the Board, PodX Group: “We are delighted to add one of the most successful podcast companies in the Nordics, Flit, to the PodX Group. This production studio is well-known for its fantastic, high-quality productions for Swedish Radio, Podme, Storytel, and many others. We are excited to start working with this brilliant team.”

Anders Elfström, CEO and Co-Founder, Flit: “We are very excited to take the next step on our journey to becomes the leading audio producer in the Nordics. We look forward to publishing new and creative documentary series in multiple languages, and establishing our existing formats in new markets beyond Scandinavia. As founders, we look forward to continuing to develop Flit within the PodX Group.”

About Flit

Flit’s tagline is “Better audio stories.” Flit produces editorial radio and podcasts with a focus on storytelling that strive to be touching, entertaining, and rewarding. The radio and podcast shows cover a wide range of areas, including culture, society, science, tech, audio drama and entertainment. Since 2002, they have been one of the leading audio production companies in Sweden and in later years also in Denmark and Norway, focusing on ideas and content with the goal of creating world-class radio and podcasts.

About PodX Group

PodX Group is a Stockholm-headquarted company committed to investing in businesses with international podcast IP rights: offering financing, as well as support around business development, internationalization and commercialization to emerging podcast producers and creators.

PodX Group invests podcast producers who create the best content, and takes on the role as an active partner to jointly develop the podcast companies into leading producers in each market and segment. Additionally, partner companies of PodX Group become a part of a global network of renowned podcast companies that enable collaboration and synergies across the group. PodX Group has previously announced investments in French podcast studio Nouvelles Écoutes, British audio fiction company Goldhawk Productions and Argentinian podcast production company Posta.