Tag Archives: Pushkin Industries

Pushkin Industries Announced PushNik Premium Subscription Service



Jacob Weisberg, co-founder and CEO of Pushkin Industries, announced PushNik, a premium audio subscription that will launch with Apple Podcast Subscriptions. Pushkin Industries is known for its thoughtful, chart-topping podcasts, including Revisionist History hosted by Pushkin co-founder and President Malcolm Gladwell, The Happiness Lab with Dr. Laurie Santos, Against the Rules with Michael Lewis, The Last Archive with Jill Lepore, Cautionary Tales with Tim Harford, Broken Record, and the recent #1 Apple Podcasts hit Lost Hills.

“The advertising model has fueled a huge burst of creative output and will always be important to podcasting,” said Weisberg. “But Malcom and I have always believed that paid content — whether it be through membership programs or single purchase products like audiobooks — are what independent creators like us need to thrive over the long term.

At launch, the benefits of a PushNik membership include:

  • Ad-free listening across the catalogue of independently produced Pushkin podcasts, including Revisionist History, The Happiness Lab, and Against the Rules.
  • Extended “Producer’s Cut” episodes from the Broken Record archive, including iconic interviews with legendary host Rick Rubin.
  • The first in a series of “Where Are They Now?” Episodes from Against the Rules, in which Michael Lewis and his producers catch up with key figures from the show’s first two seasons.
  • Weekly news roundups from Deep Background host and Harvard Law professor Noah Feldman, including his analysis on important Supreme Court decisions.

Over time, PushNik subscribers – “PushNiks” — will also have access to:

  • Behind-the-scenes episodes and other bonus content from fan-favorite hosts, including Malcolm Gladwell, Dr. Laurie Santos, Michael Lewis, Jill Leopore, Tim Hartford, and Rick Rubin.
  • Exclusive previews of upcoming shows and audiobooks.
  • Early or “binge” access to select new series.

Much-anticipated next seasons of Revisionist History, The Happiness Lab and Against the Rules are scheduled to premiere later this year, and the Pushkin content calendar also includes:

  • The Bomber Mafia audiobook, inspired by several episodes from the fifth season of Revisionist History, The Bomber Mafia is Malcolm Gladwell’s next audiobook, which expands on these episodes and has been produced intentionally for the audiobook format.
  • The Last Archive. Harvard professor and New Yorker staff writer Jill Lepore’s podcast returns for a second season and explores the evolution of doubt over the course of the 20th century.
  • A Slight Change of Plans. A new interview show hosted by Dr. Maya Shankar about navigating change.
  • Be Antiracist with Ibram X. Kendi. The esteemed writer and scholar dissect the politics that contribute to racial inequality and social injustice in this co-production with iHeartMedia.

Monthly subscriptions to PushNik will cost $4.99 per month, and the introductory annual membership costs $39.99 per year. Annual memberships will increase to $49.99 per year in August. Pushkin shows will remain free with ads on Apple Podcasts and other podcast platforms.


iHeartMedia and Pushkin Industries Announce Partnership



iHeartMedia announced a co-production and distribution agreement partnership with Pushkin Industries, the audio production company co-founded by Malcolm Gladwell and Jacob Weisberg, that will make iHeartMedia Pushkin’s exclusive sales partner for its catalog of premium podcasts including Revisionist History, Broken Record, The Happiness lab with Laurie Santos, and many others.

As part of this deal, iHeartMedia and Pushkin Industries will co-produce a slate of new, original podcasts over the next two years.

Pushkin Industries has quickly become a highly esteemed startup, creating a host of award-winning audio content since its founding in 2018. Notable shows such as Gladwell’s Revisionist History, Michael Lewis’s Against the Rules, and Tim Hartford’s Cautionary Tales, have built sizable audiences, garnered widespread media attention and driven cultural conversation. Partnering with iHeartMedia will enable these unique and singular shows to reach even more listeners.

“We started Pushkin to share the joy Jacob and I have found in creating and producing podcasts,” said Malcolm Gladwell. “Working with the team at iHeart will allow us to spread this joy at an even bigger scale.”

“Conal Byrne and the team at iHeart have been instrumental in popularizing podcasts,” said Jacob Weisberg. “We’re looking forward to working with them to push the boundaries of what’s possible in audio even further.”

In addition to the expansive slate of podcasts that will join the iHeartPodcast Network, the companies today also announced two new Pushkin shows releasing in March 2021:

Double Date is an interview show hosted by American icons Marlo Thomas and Phil Donahue, who have been married for 40 years. The two will sit down with other celebrated power couples for fun, sexy, poignant conversations about what really makes a marriage last. Guests will include Viola Davis and Julius Tennon, Neil Patrick Harris and David Burtka, and Sting and Trudie Styler. The first season will include 10 episodes.

Lost Hills is an investigative true crime series from The New Yorker’s staff writer Dana Goodyear. It tells the story of the 2018 murder of scientist Tristan Beaudette, who was shot in the head in front of his two daughters while camping in Malibu Creek State Park. Lost Hills is a tragic true crime story played out against the sometimes ridiculous backdrop of Malibu. The first of three planned seasons will include 8 episodes.