Huffpost reported that Quibi sent a cease-and-desist order the hosts of the Quibiverse podcast. Hosts Rob Dezendorf and Danielle Gibson were 17 episodes into the podcast when they received the letter.
It is not unheard of for a brand to send a cease-and-desist letter to someone who the brand feels is making an unauthorized use of their logo (or other properties). That said, I think Quibi’s timing on the cease-and-desist letter is very awkward. Fans of the podcast may see Quibi in a negative light. That could be problematic for a newly launched company that has to compete against all the other streaming platforms.
As a result, what once was called the Quibiverse podcast has rebranded as Streamiverse. The description now says:
This used to be a podcast about Quibi, but they sent us a cease and desist, so we pivoted to ALL STREAMING-ONLY content.
Here’s our old description: Quibi is the newest entry in the streaming wars. It boasts A-List talent, a BILLION dollars in funding, and 10-minute episodes. It could also be the biggest flop of 2020. Friends Danielle and Rob are obsessed with the insanity of Quibi, and can’t wait to see if it ends up being a HIT, or a FORCE QUIT. Join them as they investigate everything about Jeffery Katzenberg’s insane internet venture. We are NOT Quibi.
Quibi (which stands for “quick bites”) launched in April of 2020. It provides “fresh content from today’s top talent – one quick bite at a time”. The platform was created by Dreamworks Animation co-founder Jeffrey Katzenberg and former eBay and Hewlett Packard Enterprise CEO Meg Whitman.
It was intended to give people something to entertain themselves with while waiting to pick up their child from school or while commuting. Fewer people are commuting now, as companies shifted to remote working during the COVID-19 pandemic. Closed schools and remote learning mean no one is waiting in their vehicle to pick up their kid from school.
CNBC reported that Quibi saw 1.7 million downloads in its first week. In that article, Meg Whitman said Quibi is planning to enable the app to cast to TV.