Shure Introduces the MV7i Smart Microphone and Interface

Shure announced the MV7i Smart Microphone and Interface, at CES 2025. Featuring a world-first and patented technology, the MV7i sets a new standard of versatility and ease-of-use for podcasters, musicians, and streamers who require two channels of recording. 

Answering the needs of today’s creators, the MV7i enables users to directly connect to a second XLR microphone of their choice or musical instrument (keyboard, guitar, etc.), eliminating the need for an external hardware interface. Designed to simplify the way creators record audio, the MV7i offers the same unmatched audio quality as the award-winning MV7+ – complete with onboard DSP and MOTIV Mix desktop and MOTIV mobile app integration.

“Whether they’re recording a podcast with a guest or tracking vocals and instruments simultaneously in their home studio, creators need technology that simplifies their workflow and makes capturing audio seamless,” says Eduardo Valdes, AVP of Global Marketing and Product Management , at Shure. 

“The MV7i delivers the same renowned sound signature as the celebrated MV7+ and streamlines the creative process, saving creators from additional expense and the hassle of confusing setups so they can focus on their craft and push boundaries, while we handle the technology. By combining Shrure’s legendary microphone audio quality with an integrated interface, we’re eliminating complexity while maintaining professional standards, all in one elegant solution.”

Engineered for seamless two-channel recording, MV7i supports diverse creative needs, from podcasting with a guest to recording vocals and instruments. The built-in interface lets users seamlessly connect to a second microphone or instrument directly into the MV7i, and then control both channels of audio either in MOTIV apps through a computer or phone with any Digital Audio Workstation (DAW) and app. It’s powerful, built-in Digital Signal Processing (DSP) engine ensures studio-quality sound on both channels, minimizing the production setup. Creators can adjust the DSP setting on each of the MV7i’s two channels independently.

Inspired by Shure’s iconic SM7B, the MV7i’s design is complemented by a durable metal chassis, ensuring longevity and reliability. The microphone includes a built-in combo XLR and 1/4” input, enabling users to connect a second microphone or instrument with 60dB gain and 48V phantom power, compatible with both dynamic and condenser mics.

The MV7i instantly detects input type and automatically selects and applies the appropriate DSP for the recording application. Its USB-C output ensures broad compatibility with Mac, Windows, and select mobile devices, and is MFi certified for iPhone and iPad use. Additionally, the colour-customisable LED touch panel provides intuitive mute control and a dual-channel LED display for quick, at-a-glance access, simplifying adjustments during recordings and livestreams. The MV7i is compatible with your favorite Digital Audio Workstation and streaming platform.

“Creators no longer need a separate interface. The MV7i puts it all in one convenient and space-saving package, designed for users regardless of their level of audio knowledge,” continued Valdes. “Customized control of the microphone through MOTIV Mix makes it even easier to use.”

Shure Unveils MoveMic, The World’s Smallest And Best Sounding Wireless Lavalier Microphone System

Shure, the brand behind the world’s best wireless audio, introduced its newest line of wireless clip-on microphones, the MoveMic Microphone System. MoveMic delivers reliable, true broadcast-quality audio in an ultra-lightweight design ideal for content creators, videographers, and mobile journalists. It is the smallest, best-sounding, dual channel direct-to-phone wireless cavalier solution available, developed with a custom acoustic design and proprietary wireless software to ensure professional audio quality while on the go.

Shure’s discreet and durable MoveMic series connects directly to phones in both single — MoveMic One — and dual channel — MoveMic Two – configurations for use with our MOTIV and MOTIV Video apps on iOS and Android. For those seeking universal compatibility, the standalone MoveMic Receive and bundled MoveMic Two Receiver Kit seamlessly integrates with devices like cameras, computers, and third-party smartphone apps. MoveMic’s patented lavalier design and patent-pending wireless technology make it a reliable and flexible solution regardless of whether users are going direct-to-phone or connecting to the MoveMic Receiver.

“On-the-go interviews have become the primary way journalists, content creators, and TikTokers gather the thoughts, opinions, and experiences of people around the world,” said Eduardo Valdes, Associate Vice President of Global Marketing and Product Management at Shure. “The rise in this style of content has created an ideal opportunity to introduce an incredibly discreet, extraordinary-sounding wireless lavalier microphone system like MoveMic. We’ve applied our expertise as the leaders in professional wireless tools for performance, broadcast, and recording to create this super portable device. Creators will love that they can simultaneously send two channels of audio directly to their phone while keeping mics covert on camera.”

COMPACT, POCKET-FRIENDLY DESIGN – EASILY CONCEALED AND READY FOR ANYTHING: Nobody wants a big, bulky microphone distracting from their next shot. MoveMic was purposely designed to be almost invisible, weighing only 8.2g per microphone and measuring a demure 46mm x 22mm, with only a fraction of the microphone visible while work for an unprecedented level of concealment and portability. With an IPX4 rating. MoveMic was engineered for real-world use and is capable of withstanding spills, splashes, and the demands of recording outdoors.

24-HOURS OF RECORDING PER CHARGE: Each MoveMic wireless clip-on microphone features up to eight hours of battery life. Users can achieve two additional eight-hour charges with the charging case, giving creators an entire day of recording for every full charge. USB-C connectivity makes MoveMic universally chargeable with any USB-C capable charging platform.

EFFORTLESS, BROADCAST-QUALITY AUDIO – DIRECTLY TO YOUR PHONE: The proprietary Shure wireless software and custom acoustic design built into MoveMic makes it easy to capture high-fidelity, broadcast-quality voice recordings with minimal background noise, ideal for hectic, on-the-go recording situations up to 100 feet from the receiver source. The result of endless hours of development by Shure engineers is performance, reliability, and sound quality that you can count on that is only available in MoveMic products.

QUICK SETUP — ONCE PAIRED, ALWAYS READY: After paring MoveMic One and Two with a user’s preferred device, the microphones will automatically reconnect to the last-paired device when removed from the charging case and powered on. By eliminating setup time between shots, creators, journalists, and videographers can be ready to record in an instant.

FULL APP CONTROL: Designed to be paired with the free MOTIV Audio and Video apps, creators leveraging MoveMic One and Two can configure audio settings like gain, limiter, compression, noise reduction, and EQ. Additionally, users can record and livestream content to Facebook directly from the MOTIV Video mobile app, with YouTube livestream integration coming in spring 2024.

The MoveMic system and components are available now at shure.com and select retailers.

Shure Introduces New Microphones for iOS Devices

Shure logoThis year’s CES has officially wrapped. But there’s still a lot of news to process from that massive event. One item that caught my attention was Shure’s release of three new microphones (and one audio interface) under its new MOTIV line, made to work with iOS devices. Here’s a rundown on all of the devices, with information quoted from the Shure website:

MV88 Digital Stereo Condenser Microphone: Designed to capture clear, high-quality stereo sound on the go, MV88 directly connects to any iOS device equipped with a Lightning® connector. The microphone element is mounted to a 90-degree hinge with built-in rotation that offers flexible positioning options, even in video applications. Access five built-in preset modes for voice and instruments using the ShurePlus™ MOTIV Mobile Recording App, which also offers real-time adjustments to gain, stereo width and EQ with 24-bit / 48 kHz recording.

MV51 Digital Large-Diaphragm Condenser Microphone: MV51 features a striking vintage design that includes a headphone output and an integrated kickstand compatible with any standard mic stand. A unique touch panel allows for quick access to gain, mute and headphone monitoring volume adjustments. With seamless 24-bit / 48 kHz digital recording that delivers unmatched audio results, MV51 features five onboard DSP preset modes (Speech, Singing, Flat, Acoustic Instrument, Loud). It includes both a Micro-B-to-USB cable for connection to a PC, Mac or Android device, and a Micro-B-to-LTG cable for connection to Apple iOS devices.

MV5 Digital Condenser Microphone: Ideal for music, podcasting and video chats, MV5 features three onboard DSP presets (Vocals, Flat, Instrument) that provide optimal settings for virtually any sound source with great results, every time. Available in two colors (regionally dependent), MV5 can either make a bold statement or blend seamlessly into any creative space. An integrated headphone output offers real-time monitoring. The low-profile design and detachable desktop stand ensure flexibility and portability. MV5 also includes a Micro-B-to-USB cable for connection to a PC, Mac or Android device, and is available with a Micro-B-to-LTG cable for connection to Apple mobile devices.

Continue reading