SiriusXM

SiriusXM To Launch Premium Podcast Subscription

~ jen

SiriusXM announced SiriusXM Podcasts+, a new subscription available directly in Apple Podcasts that will deliver a seamless, premium listening experience for some of the biggest shows on the SiriusXM Podcast Network. 

Beginning August 5, SiriusXM Podcasts+ will provide subscribers to the new service in the U.S., Canada, and over 50 other countries with ad-free listening to new episodes, exclusive bonus content, and early access to new episodes of popular shows. Many of these benefits will also be available to existing SiriusXM subscribers directly through the SiriusXM app.

At launch, SiriusXM Podcasts+ will include: Smartless, and select shows from the SmartLess Media slate; the Freakonomics Radio Network, including its flagship show; Last Podcast On The Left and select shows from the Last Podcast network; as well as 99% Invisible, The Joel Osteen Podcast, Busted Open, The Bonfire with Big Jay Oakerson and Robert Kelly, Literally! With Rob Lowe, and Andy Cohen’s Daddy Diaries Podcast. Additional podcasts are expected to join the subscription offering later this year.

SiriusXM Podcasts+ curated selection of shows, many of which are among the most listened to podcasts, will offer something for every listener, and introduce subscribers to new shows that speak to their interests. Transcripts of the podcasts, offering full-text display for each episode making them easier to navigate and accessible for the Deaf and hearing impaired, will be available on Apple Podcasts.

“As the leading audio entertainment company in North America, we are excited to expand our audience reach with the launch of SiriusXM Podcasts+,” said Scott Greenstein, President and Chief Content Officer at SiriusXM. 

“This new offering gives podcast enthusiasts the chance to subscribe to premium content from some of the most popular podcasts on our network, right through Apple Podcasts. This allows us to reach new listeners, increases value for our creators looking to engage fans, and facilitates our ability to add premium content to our flagship SiriusXM app and enhance the value of our core subscription.”

Listeners will be able to subscribe to the SiriusXM Podcast+ for $5.99 per month or $44.99 annually directly within Apple Podcasts, making it effortless to upgrade their listening experience with a few taps.

About Sirius XM Holdings Inc.

SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions.

Reaching a combined monthly audience of approximately 150 million listeners, SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports.

For more about SiriusXM, please go to: www.siriusxmcom.

Sarah van Mosel Rejoins SiriusXM As Part of A Number Of Leadership Changes

~ jen

SiriusXM announced several changes to the podcast leadership team, including the appointment of industry-veteran Sarah van Mosel to the newly-created position of SVP, Podcast Strategy. This is a return to the SiriusXM organization for Sarah, who previously served as Chief Revenue Office at its subsidiary Stitcher.

This is a part of an internal memo sent by Scott Greenstein, SiriusXM’s President and Chief Content Officer:

Hi, everyone,

As podcasting continues to be a major driver of growth in our overall business, we are organizing the best team in the industry to power our next chapter. You’ve seen us make big moves, most recently with the SmartLess deal, and as we evolve our position within this part of the audio industry, we are both expanding our team and allowing the leaders we already have in-house to hyper focus on their areas of expertise. With this as the backdrop, I’m pleased to unveil the new SiriusXM podcast leadership team.

A major focus is expanding our relationships with top podcasts as we look to grow both our exclusive content portfolio and support our successful advertising business. To help us achieve our goals, we decided to bring in an expert to champion SiriusXM in the marketplace. I am thrilled to welcome Sarah van Mosel back to SiriusXM in a new role as Senior Vice President of Podcast Strategy, reporting directly to me. In this role, Sarah will develop a targeted podcast acquisition strategy as well as source and attract up and coming new talent to the SiriusXM Podcast Network.

Working with Sarah will be Adam Sachs, Adam is one of the brightest minds in podcast programming, with a keen ear for talent and an unparalleled understanding of what will make a good podcast great. And so, as we continue to hone our podcast lineup, Adam will focus his energies in this area leading podcast production and development at SirusXMas the Senior Vice President of Podcast Content, reporting to Sarah. Colin Anderson will continue to report to Adam, making an all-star podcast producing team.

Best,

Scott

Audiochuck To Launch Exclusive SiriusXM Channel

~ jen

SiriusXM announced a new agreement with independent media and podcast company audiochuck and its founder Ashley Flowers to launch a new channel exclusively for SiriusXM subscribers. 

Expected early next year, the channel will be curated by Ashley and the team at audiochuck to present episodes from the deep archive of its flagship show Crime Junkie – one ofthe country’s top-ranked podcasts – along with selections from its other top rated shows, such as Anatomy of a Murder, The Deck, CounterClock, and Park Predators.

In addition, Ashley Flowers will host a new series for the channel featuring in-depth conversations with celebrities and special guests about how they became Crime Junkies.

“I’m incredibly excited about the opportunity of reaching entirely new audiences with our content through SiriusXM’s wide reach. There has never been a true crime channel in audio, and I’m thrilled SiriusXM chose us to create the first ever channel by and for Crime Junkies,” said Ashley Flowers, audiochuck’s Founder and Chief Creative Officer. “We have such a deep catalog of content to share, but I am most excited about the new original programming we will do specifically for SiriusXM subscribers. SiriusXM has been an incredible partner to us over the last two years and I’m looking forward to working with them in even more ways in the years to come.”

The new channel and show is an expansion of SiriusXM’s relationship with audiochuck, which started in 2021 with an agreement that gives SiriusXM exclusivity to ad sales rights for the network’s acclaimed and award-winning podcasts via SXM Media, the combined advertising sales group from Sirius XM Holdings Inc.

“Ashley and her team at audiochuck have become the leaders in the incredibly popular true crime podcast space through their passion for high-quality audio and a storytelling style that’s both compelling to the listener and respectful of the subject matter,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “With this new channel, and the combined marketing power of SiriusXM, audiochuck will be able to super serve their loyal listeners through an entirely new way to experience and interact with their shows, while further growing their fanbase by reaching audiences who may not yet be podcast consumers.”

This new audiochuck channel is SiriusXM’s latest endeavor to give popular podcasts a new platform, and SiriusXM subscribers exclusive access, having previously launched the Freakonomics Radio channel, which features programming from across the popular Freakonomics Radio Network catalog; as well as the Crooked Radio takeover last year, which brought Crooked Media’s Pod Save America and many of their other hit podcasts to Progress (channel 127) in the lead up to the midterm elections.

More details will be announced soon.

The Stitcher App Closes – The Internal Memo

~ jen

PodNews posted an internal memo announcing the closure of the Stitcher app. From the memo:

Subject: An Update from Joe Inzerillo, John Trimble, and Scott Greenstein

All, 

As we continue to evolve our business and our brands, we’ve made the decision to sunset the Stitcher app at the end of August. Podcasts are an important part of both our subscription and advertising strategies. The scale and reach of our widely-distributed podcasts has been and remains a crucial accelerant for our advertising sales business, while incorporating podcasts more holistically into our flagship SiriusXM subscription service will help to drive further growth. As a result, we have made our decision to sunset our standalone podcast listening app as we increase focus on these priorities.

One of the original destinations for podcasters and podcast fans, Stitcher’s business evolved with the industry as podcasting went from being a niche format to a billion-dollar juggernaut. With the Stitcher team now fully integrated into SiriusXM, we have united our strengths to create the SiriusXM Podcast Network, one of the largest podcast advertising networks in the country. We are also helping new and existing partners to do more within podcasts, taking what Midroll did exceptionally well and supercharging it with the combined power of SXM Media and AdsWizz. On the content side, through our reorganization earlier this year, which moved podcast programming alongside comedy and entertainment, we are able to give legendary podcasters a new platform on SiriusXM while also introducing the biggest stars on our roster to podcasting.

Today, an estimated 120 million people around the US listen to podcasts each month, and with more shows in the Edison top 50 than any other company – we believe our wide distribution model has helped make so many of the podcasts we produce and represent a success.

Our unique ecosystem gives us flexibility to experiment, and with the new SiriusXM streaming experience launching this fall, we are taking inspiration and learnings from the Stitcher app to drive improved podcast listening for our subscribers, with the goal of making SiriusXM a competitive and credible listening platform for talk and podcast content across the Company.

With legacy Stitcher team members embedded within every aspect of our business, from programming and marketing to sales and technology, we are thrilled to continue to bring podcasting into everything that we do.

If anyone has any questions or wants to chat further, just reach out.

Thank you,

Joe, John, and Scott

Stitcher wrote the following on their Twitter account:

“The Stitcher app and website will discontinue on August 29, 2023. For information on how to export your show list and other questions, please visit: stitcher app.com/3JyBltJ“

“If you are a Creator and have questions about your show distribution, please visit our FAQ here: stitcher app.com/3CQXXHk

After August 29, 2023, this account will transition to “Stitcher Studios” and provide updates about the podcasts within our network.”

“Thank you for giving us the opportunity over the last decade to create the best possible listening experience.”

Oprah Winfrey Network – OWN – Signs Renewal Agreement To Keep Its Podcasts On SiriusXM

~ jen

SiriusXM announced a multi-year extension which keeps OWN: Oprah Winfrey Network’s slate of podcasts, including its flagship Oprah’s Super Soul – with the leader in audio.

Under a new agreement between SiriusXM subsidiary Stitcher Media LLC and OWN LLC, SXM Media, the advertising sales group of Sirius XM Holdings Inc., will maintain exclusive global audio and video ad sales rights to OWN’s suite of podcasts. Stitcher will also retain exclusive rights to distribute these shows across all podcast platforms via the SiriusXM Podcast Network.

The agreement also provides resources to develop new podcasts and content by OWN.

This renewal continues a relationship that began in 2017 with the launch Oprah’s Super Soul podcast, and has since expanded to a network of several inspiring shows that altogether have a combined reach of nearly 100 million downloads each year. They include: Eckhart Tolle: Essential Teachings, Oprah’s Master Class, The Oprah Winfrey Show: The Podcast, Trials to Triumph and Iyanla: Fix My Life.

“We are excited to continue provide listeners with intentional, thought-provoking and fascinating podcast programming through out collaboration with SiriusXM,” said Tara Montgomery, Creative EVP, Programming, Production and Development at OWN. “Our hope is that listeners see themselves reflected in the content shared and stories told and that they have an opportunity to learn, grow and leave feeling encouraged and inspired.”

“The team at OWN have a deep understanding of their audience, which enables them to create the kind of programming that keeps their listeners engaged,” says Daniel Osit, Vice President of Content Partnerships & Podcast Strategy at SiriusXM. “We’re honored that OWN continues to trust in SiriusXM’s ability to help them reach new audiences, and we look forward to the development of new content by OWN.”

New episodes of OWN’s podcast will continue to be available on the Stitcher and SXMapps, as well as all major podcast listening platforms.

SiriusXM And Comscore Are Bringing Predictive Audience Targeting To Podcasts

~ jen

SiriusXM and Comscore announced an expanded Agreement, bringing Comscore Predictive Audiences to clients across both AdsWizz and SXM Media. Building upon Comscore’s audience targeting to publishers and marketers across AdsWizz’s podcast ecosystem, with SXM Media to come later in 2022.

Predictive Audiences is the industry’s first cookie-free targeting capability that enables advertisers to reach audiences developed from an initial set of privacy-compliant consumer data attributes tied to cross-platform content consumption patterns. These audiences are expanded when transcription technology matches attributes to granular context for better contextual targeting and advertising reach. Leveraging Comscore’s global opt-in panels publishers and marketers will now have access to hundreds of audiences available for podcasts. Now, advertisers can target their audio advertisements to consumer audiences baed on their TV and streaming consumption, gaming habits, life stage, CPG purchase behaviors, and more, across AdsWizz’s podcast ecosystem, with SXM Media to come later in 2022.

“WIth podcast consumption skyrocketing and the regulatory environment still very fluid, it’s critical to give advertisers the ability to develop privacy-forward and future-proof audience targeting on podcasts,” said Rachel Gantz, General Manager, Activation Services, Comscore. “Our expanded agreement with AdsWizz and SXM Media means that advertisers now have even better tools to ensure their advertising is appearing in podcast content aligning with their campaign KPIs, while also giving podcast content producers a more sophisticated offering to help better monetize their content.”

“Across the SiriusXM ad platform and technology group, we are committed to embracing the future of audio with technology that puts consumers first, offering privacy-conscious solutions to give our listeners the best experience and our marketers and publishers the best results,” said Maria Breza, Vice President of Data Operations & Ad Quality Measurement at SXM Media and AdsWizz. “From AudioID to our newly-expanded relationship with Comscore, we’re taking the audio marketplace and supercharging it with the technology and insights needed for advertisers to effectively reach their target audiences in podcasts at scale.”

“As longtime collaborators with AdsWizz, we are thrilled to have the Comscore Predictive Audiences added to our stable of capabilities. Innovative tools and technology scubas this are what allow us to offer brands ways to run campaigns and support NPR’s essential journalism that give them more control over where their message will appear,” said Brett Robinson, Senior Vice President of Ad Operations at National Public Media.

Marvel Entertainment and SiriusXM Premiered Marvel’s Wasteland: Wolverine

~ jen

It’s time to return to the Wastelands! Marvel Entertainment and SiriusXM announced their newest original scripted podcast, Marvel’s Wastelanders: Wolverine premiered on Monday, June 13.

Marvel’s Wastelanders: Wolverine is the fourth installment in the “Marvel’s Wastelanders” audio epic, following the success of Marvel’s Wastelanders: Star-Lord, Marvel’s Wastlanders: Hawkeye, and Marvel’s Wastelanders: Black Widow. The all-new 10-episode series is written and directed by Peabody Award winner Jenny Turner Hall, with sound design by Michael Odmark and Daniel Brunell, and original music Rhett Miller and John Burdick.

The series stars Robert Patrick as Wolverine, and features performances by Ashlie Atkinson (Kitty Pryde), Rachel Crowl (Red Skull), Isabella Ferreria (Sofia), Jennifer Ikeda (Rachel Summers), Justin Min (Justin), Clarke Peters (Professor X), Daniel Sunjata (Cyclops), and Carl Tart (Kevin).

Thirty years ago, Super Villains did the unthinkable, they won. After killing the Avengers, the X-men, and nearly every other Super Hero, Red Skull assumed the office of the President of the United States. Since that day, a traumatized Wolverine (Robert Patrick) has wandered in a daze of survivor’s guilt and self-loathing over his failure to protect his fellow X-men and their mutant students.

Wolvering encounters Sofia, a young mutant in-hiding and vows to transport her into the safe hands of estranged former X-Men Kitty Pryde and Rachel Summers. When the Red Skull and his top lieutenant Crossbones frame Wolverine and escalate anti-mutant sentiment to dangerous new levels, our hero realizes that his only option may be to face Red Skull and his savage allies head on. But a shocking, terrible truth may destroy Wolverine first…

On the series, writer and director Jenny Hall says, “Fans are going to lose it over Robert Patrick as Old Man Logan! You cannot stop listening to his gritty timbre – he is Wolverine – and Logan’s story here will shock you to your core!” She continued, “From a directing standpoint, this series is epic – a lot of characters, settings, and action. I can’t wait for fans to listen to this series. I hope it’ll blow your mind, break your heart, and give you something to believe in.”

The series will initially be available exclusively on the SXM App and Marvel Podcasts Unlimited on Apple Podcasts. Episodes will be more widely available one week later, on Pandora, Stitcher, and all major podcast platforms in the U.S. Learn more at marvel.com/wastelanders

SiriusXM Acquires Team Coco and Conan O’Brian Needs A Friend Podcast

~ jen

SiriusXM announced the acquisition of Team Coco, including the critically-acclaimed hit podcast Conan O’Brian Needs a Friend, and the Conan O’Brian-led podcast network and digital media business. The transaction also brings to SiriusXM Team Coco’s staff, who will continue to produce the network’s slate of popular podcasts, as well as collaborate on content for Sirius XM.

As part of the deal, Conan has entered into a five-year talent agreement with SiriusXM, under which he will remain host of his namesake podcast, which will continue to be available widely, and will also collaborate with SiriusXM to create and executive produce a new full-time, original Team Coco comedy channel for SiriusXM subscribers. The agreement also includes distribution of select video from Conan’s podcast as well as from the archives of his long-running late night show on TBS, live events, and merchandise from the Team Coco brands.

Since its inception over a decade ago, Team Coco has garnered more than 1 billion annual video views across YouTube and Facebook, averages 180 million annual podcast downloads, and now reaches 17 million fans across social media. Team Coco’s flagship podcast, Conan O’Brian Needs a Friend, which was developed with Stitcher’s Earwolf, ranks as one of the top five most searched-for podcasts, and recently won two Webby Awards. By becoming a part of SiriusXM, the leading home of comedy in audio entertainment, Team Coco gains the promotional power of the SiriusXM, Pandora, and Stitcher listening platforms – amplifying the network’s voices and extending the Team Coco brand to new audiences.

“When I started in television my ultimate goal was to work my way up to radio,” said Conan O’Brian. “This new deal with SiriusXM builds on the great relationship that began several years ago with a team that is the standout in their field.’

“We are thrilled that Conan remains committed to producing his incredibly successful podcast and will now expand his role into executive producing an excusing Team Coco radio channel for SiriusXM,” said Scott Greenstein, President and Chef Content Officer of SiriusXM. “Conan has built an amazing brand and organization at Team Coco with a proven track record of finding and launching compelling and addictive podcasts. We look forward to continuing to grow the Team Coco brand.”

As part of the acquisition, SXM Media, the combined advertising sales organization of SiriusXM, expands its exclusive global ad representation beyond Team Coco’s acclaimed podcasts – such as Nicole Byer’s Why Won’t You Date Me? and JB Smoove’s May I Elaborate?, along with its Stitcher co-productions Scam Goddess with Laci Mosley, Literally! with Rob Lowe, The Three Questions with Andy Richter, and Parks and Recollection – to also include digital video, social media, and live events associated with Team Coco’s properties.

Team Coco podcasts will continue to be available on Stitcher, the SXM App, Pandora, and major podcast listening platforms.

Team Coco joins an already robust and industry-leading comedy lineup at SiriusXM, the exclusive audio home for top comedies and brands, which includes channels such as Kevin Hart’s Laugh Out Loud Radio, Netflix is a Joke Radio, and Comedy Central Radio, as well as Stitcher’s Earwolf network and their collection of award-winning and critically-acclaimed shows How Did This Get Made?, Office Ladies, Storytime with Seth Rogen, and more.

SiriusXM’s acquisition of Team Coco follows that of 99% Invisible, the announcement of a global advertising agreement with podcast company Audiochuck, and it’s top-rated podcast, Crime Junkie; an agreement with Tom Segura and Christine P’s YMH Studios to distribute and develop content; an agreement for the exclusive rights to manage all audio and video ad sales for the comedy horror show The Last Podcast on the Left; and a multi-platform agreement with Crooked Media that brings the independent progressive media company’s top ranked podcasts to Sirius XM through the 2024 election cycle and beyond.

I Am Athlete Inks Content Deal with SiriusXM

~ jen

SiriusXM and I Am Athlete, the athlete-led media network founded by former NFL All-Pro receiver Brandon Marshall, announced they have joined forces in a new expansive content deal that includes a nightly radio show and other game-changing projects.

The new agreement will expand the already popular I Am Athlete platform by delivering new innovative programming to more fans who want an authentic “locker room” perspective on sports and pop culture directly from those who played the game.

I Am Athlete and SiriusXM will produce a new nightly show that will air nationwide on SiriusXM’s Mad Dog Sports Radio (channel 82 on SiriusXM radios and on the SXM App). Debuting on April 27, I Am Athlete Tonight will air live every weekday from 7-9 pm ET/4-6 pm PT.

Former NFL defensive end Leger Douzable will lead a cast of rotating co-hosts that will feature Marshall, former NFL players LeSean McCoy, Brandon Flowers and Adam “Pacman” Jones, former NBA player Antoine Walker, former WNBA player Chantel Tremitiere and journalist Omar Kelly as they engage in the type of thoughtful, unfiltered discussions that the I AM Athlete Tonight episodes will also be available as podcasts after they air on SiriusXM.

SiriusXM and I Am Athlete have also entered into a developmental agreement and will combine the strength of both brands and platforms to bring additional engaging talent to the air and develop new and unique content in the future.

As part of the agreement, SXM Media, SiriusXM Holdings’ advertising sales group, is now the exclusive global ad representative for the popular I Am Athlete audio podcast – hosted by Brandon Marshall and Chad “Ochocinco”Johnson – and other audio podcasts developed with I AM Athlete. SXM Media also sells across the I AM Athlete video podcast. SXM Media is the gateway for marketer to the #1 U.S. podcast advertising network in reaching weekly podcast listeners, per Edison Research.

The I Am Athlete Podcast is available on all major podcast platforms.

“We are excited to team up with SiriusXM. SiriusXM is an extraordinary company that shares our passion for innovation in storytelling and giving the athlete a platform,” said Marshall. “I Am Athlete is the premier destination for athletes to tell their own stories, write their own scripts, highlight successes and also hold each other accountable. The sports media landscape has drastically changed. Our partnership brings our unique content and approach to storytelling to fans, every day.”

“I Am Athlete has established itself as a prominent and popular podcast because it is the kind of authentic straight-from-the-athlete talk that fans love and want more of. We’re excited to team up and build on that,” said Steve Cohen, SVP, Sports Programming and Podcasts, SiriusXM. “Brandon and team will produce new and exclusive content that will enhance our Mad Dog Sports Radio channel. And together, we look forward to developing new talent and content for I Am Athlete and SirusXM that will appeal to listeners everywhere.”

SiriusXM Launches New Freakonomics Radio Network Streaming Channel

~ jen

SiriusXM announced the launch of a new Freakonomics Radio Network streaming channel. For this channel, the first to be dedicated to a podcast, the team behind Freakonomics Radio, one of the most enduring and popular podcasts in the world, will curate and present episodes from its deep archive, along with selections from other popular shows on the Freakonomics Radio Network, including No Stupid Questions, People I (Mostly) Admire, Freakonomics, M.D., and new programs to be launched later this year.

The Freakonomics Radio Network streaming channel is available to subscribers now on the SXM App.

For over a decade, Freakonomics Radio has delivered storytelling and reporting that is both rigorous and entertaining. Hosted by Stephen J. Dubner, the show takes a curious-minded, data-driven approach to exploring real-world behavior and uncovering “the hidden side of everything.” Entering its twelfth year as one of the biggest podcasts on the planet, Freakonomics Radio is now growing faster than it ever has before, setting a listenership record in 2021.

SiriusXM’s Freakonomics Radio Network channel is the only place where listeners can tune in 24/7 to hear not only the latest episodes of Freakonomics Radio, but also a selection of provocative classics from the show’s 500-episode archive like, “Abortion and Crime, Revisited”, “The Economics of Sleep”, and “The Stupidest Thing You Can Do With Your Money.”

“The SiriusXM audience is amazingly large and diverse,” said Stephen Dubner, “and we can’t wait to get our stuff in their ears.”

“It’s exciting to be able to take a show as groundbreaking and successful as Freakonomics Radio and give listeners, new and old, an entirely unique way to experience it,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “We can’t think of a better partner to launch this first-of-its-kind streaming channel with than Stephen and his team.”

In addition to its flagship show, the Freakonomics Radio Network produces some of the most listened-to podcasts – for a combined reach of over 160 million listeners last year. They include No Stupid Questions, where Dubner and co-host psychologist Angela Duckworth explore the weird and wonderful ways in which humans behave; People I (Mostly) Admire, in which the unorthodox economist Stephen Levitt speaks with other high achievers to ask questions that only he would think to ask; and Freakonomics, M.D., hosted by Bapu Jena, an economist and physician who explores the intersection of economics and healthcare.

The Freakonomics Radio Network channel is just the latest example of SiriusXM’s commitment to providing multiple platforms for audio creators. Recently, the hosts of the award-winning horror comedy podcast Last Podcast on the Left launched Open Lines, a live weekly call-in show on SiriusXM’s Faction Talk (channel 103) after bringing their podcast back to wide distribution through Stitcher; and the popular advice expert, host, and digital creator Tinx launched the It’s Me, Tinx Live radio show on SiriusXM Stars (channel 109) following her chart-topping Stitcher podcast, It’s Me, Tinx.

Streaming access is included with all of SiriusXM’s trials and most popular plans. Subscribers can listen with the SXW app and with Amazon Alexa, the Google Assistant or however they stream at home. Go to www.siriusxm.com/ways-to-listen to learn more.