Sonnant

Sonnant Launches Groundbreaking Programmatic Marketplace Platform

~ jen

Sonnant, a leader in audio data and advertising innovation, is proud to announce the launch of its cutting-edge Programmatic Marketplace Platform (PMP). This platform is set to revolutionize how brands and advertisers approach audio advertising by unifying multiple major publishers and providing unparalleled targeting capabilities.

Key Differentiators of Sonnant PMP:

Global Reach with Unified Publisher Partnerships: Sonnet’s PMP unites major audio publishers, including Audioboom, providing brands with unmatched global coverage. This enables advertisers to seamlessly extend campaigns across a broad network of podcasts and audio content.

Proprietary 1st and 3rd Party Data Integration: Sonnet leverages first-party and third-party demographic data, contextual insights, ad marker placements, and content alignment to ensure precise audience targeting.

Simplified Audio Segment Creation: Sonnant makes it easy for brands to create and target specific audio segments, saving time and maximizing effectiveness, making audio buying accessible for all brands.

Mirroring Programmatic Channels for Buyer Familiarity: The Sonnant PMP mirrors popular programatic channels, simplifying campaign setup, launch, and measurement, allowing seamless integration into multi-channel strategies.

Smart Ad Marker Capabilities: Sonnant;s smart ad markers show buyers where their ads will run in advance, enhancing transparency, content alignment, and brand safety of optimal ad placement.

Scot Herd, SVP Partnerships USA, for Sonnant commented, “I’ve been in the industry for decades, and I’ve never seen audio buying so simple. Sonnant is changing the game by unifying publishers, enabling real for any brand. Previously, targeting niche audiences like fishing gear meant limited listeners and complex registrations.

Now, we unify shows, create ideal audience segments, and reach 100,000 listeners effortlessly. Our smart ad markers let buyers see where their ads will run in advance. It’s perfect for brands aiming to build premium audiences or extend campaigns. With Sonnant, audio advertising is precise, contextual, brand-safe, and far more cost-effective than channels like Meta or Google.”

Sonnant’s PMP marks a significant milestone in audio advertising, opening new doors for brands seeking precision, reach, and efficiency in their campaigns. As audio continues to grow as a vital advertising channel, Sonnant stands at the forefront, delivering innovative solutions that simplify and enhance the buying process.

About:  Sonnant is dedicated to transforming audio advertising by offering comprehensive programmatic solutions that unify publishers, simplify audience targeting, and optimize ad performance. The Sonnant PMO is the latest addition to its suite of tools, redefining the ease and effectiveness of buying audio audiences.

 

Sonnant and Barometer Dispel Unfounded Fears About Brand Safety

~ jen

Knowing that programmatic advertising for audio is on the rise [cite: IAB], and digital revenues were becoming the focus of more publishers, Sonnant and Barometer started a customer project to prove that data and AI could overcome any unwillingness of advertisers to invest in audio advertising spend.

Tony Simmons, Founder and CEO of Sonnant, says “Publishers have been concerned that any piece of content, that was labelled ‘unsafe’ or ‘high risk’ by tech would reduce its advertising potential to zero. Our wide-reaching research indicated that just because a 90-minute show discussed ‘Murder’ around the 10 minute mark, advertisers would still be eager to advertise at a later point of the show if the content and audience mix was brand relevant. So, when I started discussing this opportunity with the Barometer team, our collective goal was to get to that later advertising placement with simplicity, cost-efficiency, and precision.”

Dr. Tamara Zubatiy, co-founder and CEO of Barometer stated, “Brands need a safe, suitable and contextually relevant advertising environment. We’ve been working hard to help brands move away from whole category exclusions towards scaled show and episode approvals, allowing advertisers to be more nuanced in their targeting. This work with Sonnant continues that pursuit and introduces a new level of granularity; ad-break to ad break, offering advertisers the most precise contextual adjacency targeting possible.

Barometer’s contextual engine decodes the nuances of spoken-word content, allowing publishers and advertisers to uncover structured content signals, intent, sentiment, tone, and relevance, setting a new standard for contextual targeting and brand suitability in audio and beyond.

Sonnant is building the digital infrastructure to unleash spoken word content into the digital age. Its platform uses specialists AI to digitise content, automating manual, non-remunerative workflows and connecting via API to publication and advertising systems to increase revenues.

Together, Sonnant and Barometer’s allows customers to find contextually relevant, suitable insertion points via API:

* Choose contextual targets + suitability and safety levels: Select your contextual framework to build safe and suitable targeting criteria.

* Create timing barriers: Ensure that any ad is placed with contextually relevant content, but at a safe enough time distance, of your choosing, to remove unwanted alignment.

* Create mid rolls and activate: Midrolls placements are now created at a safe distance, and these timing and targeting data / rules integrate directly to your existing platforms.

For more information or a demo, please see our deck here meet with us at NAB, or contact: Tamara Zubaity, CEO & Co-founder, tamara@thebarometer.co or Tony Simmons, CEO,Sonnant tony@sonnant.com.

Sonnant Celebrates The Opening Of A Dallas Presence With A Contract With Salem Media

~ jen

Sonnant, a leader in content monetization and workflow automation, is thrilled to announce the contract extension, to include more shows, with Salem Media Group. The decision to renew and expand the partnership was a strategic move, underscoring the seamless collaboration and undeniable success achieved through Salem’s and Sonnets’s innovative solutions.

The renewed contract comes as no surprise given the outstanding results and mutual benefits experienced during the initial collaboration. Salem, a key player in family themed content with conservative values, has recognized the unparalleled value that Sonnant brings to the table in terms of digital revenue growth, audience engagement, and workflow efficiency.

“We are excited about the extension of our partnership with Sonnant, as the more we use it, the more uses we find for it” said Michael Demarest, Director Audience Growth at Salem Media. “In these challenging times it is difficult to add new staff, so we look at what solutions could help our digital growth, without new overheads. Sonnant had already made huge inroads with our ad operations team, so we looked at other shows and other lines of business that we wanted to grow. The results have been superb.”

Sonnant CEO, Tony Simmons said, “When Salem Media announced they were focused on the growth of digital revenues, we know we were a match made in heaven. We challenged Michael and his team to throw away any and all challenges at us. The results and returns have been rabid, and pave the way for more radio and video content.”

Simmons continued, “…moreover, Sonnant is proud to announce the establishment of a presence in Dallas, Scot Herd joins as SVP Strategic Partnerships North America solidifying our commitment to providing North American support and fostering stronger relationships with clients in the USA.”

As this partnership continues to innovate and expand its footprint, both Salem and Sonnant look forward to pushing the boundaries of audio content engagement, automation and revenue generation.

Sonnant & Podder Announce A Pioneering Advertising Data Layer For Audio

~ jen

In another world-first, Sonnant & Podder have joined forces to reshape the future of audio data. This partnership combines Sonnet’s pioneering content data with Podder’s cutting-edge demographic analytics, redefining content planning, targeting and the discovery of both exposed and unexposed audiences.

Tony Simmons, Founder and CEO of Sonnant, says “This partnership isn’t just about data; it’s about elevating audio to an essential channel by delivering advertising that resonates contextually, maximizing its reach and impact.”

Christian Sorenson, founder of Podder stated, “We’ve redefined the value of audio targeting tools. Our demographic data can show the most engaged audiences, and coupled with Sonnant’s content data, customers will now be able to unlock targeting, planning and measurement for audio that has been talked about for a long time.”

Sonnant, renowned for its ground-breaking work in content analysis, has harnessed the power of AI to decode the nuances of spoken-world content. Sonnant’s platform allows publishers and advertisers to uncover and structure content signals, intent, sentiment, and themes, setting a new standard for contextual advertising.

Podder, a trailblazer in audio and demographic analytics, provides unparalleled insights into listener demographics, preferences, and behaviour. Their advanced analytics empower content creators and advertisers to make data-driven decisions, ensuring that their messages resonate with precisely the right audiences.

Together, Sonnant and Podder are poised to:

Elevate Content Planning: By fusing Sonnant’s content data with Podder’s analytics, content planners gain unprecedented insights into their audience’s desires.

Laser-Sharp Targeting: Advertisers can harness demographic analytics to uncover their ideal audience with surgical precision, optimizing campaign efficiency and ROI.

Unearth Unexposed Audiences: The combined analysis of content data and demographic insights will unveil untapped audiences and markets, unlocking new growth opportunities for publishers and advertisers alike.

Get ready for a transformation in qualitative audience data and targeting capabilities as Sonnant and Podder join demographic and content data sets to shape the future of audio advertising.

About Sonnant

Sonnant users AI & ML to transform audio into data for the digital era. The Sonnant platform transforms broadcast, podcast, radio and streaming audio into data. This data is delivered into industry-wide cases to power monetization and delivery workflow automation at every stage of the audio publishing lifecycle.

About Podder.app

Podder is a leader in audio and demographic analytics, providing insights that enable content creators and advertisers to connect with the target audience effectively. Their data-driven approaches the impact of audio content and advertising.