Sonnant Celebrates The Opening Of A Dallas Presence With A Contract With Salem Media

Sonnant, a leader in content monetization and workflow automation, is thrilled to announce the contract extension, to include more shows, with Salem Media Group. The decision to renew and expand the partnership was a strategic move, underscoring the seamless collaboration and undeniable success achieved through Salem’s and Sonnets’s innovative solutions.

The renewed contract comes as no surprise given the outstanding results and mutual benefits experienced during the initial collaboration. Salem, a key player in family themed content with conservative values, has recognized the unparalleled value that Sonnant brings to the table in terms of digital revenue growth, audience engagement, and workflow efficiency.

“We are excited about the extension of our partnership with Sonnant, as the more we use it, the more uses we find for it” said Michael Demarest, Director Audience Growth at Salem Media. “In these challenging times it is difficult to add new staff, so we look at what solutions could help our digital growth, without new overheads. Sonnant had already made huge inroads with our ad operations team, so we looked at other shows and other lines of business that we wanted to grow. The results have been superb.”

Sonnant CEO, Tony Simmons said, “When Salem Media announced they were focused on the growth of digital revenues, we know we were a match made in heaven. We challenged Michael and his team to throw away any and all challenges at us. The results and returns have been rabid, and pave the way for more radio and video content.”

Simmons continued, “…moreover, Sonnant is proud to announce the establishment of a presence in Dallas, Scot Herd joins as SVP Strategic Partnerships North America solidifying our commitment to providing North American support and fostering stronger relationships with clients in the USA.”

As this partnership continues to innovate and expand its footprint, both Salem and Sonnant look forward to pushing the boundaries of audio content engagement, automation and revenue generation.

Sonnant & Podder Announce A Pioneering Advertising Data Layer For Audio

In another world-first, Sonnant & Podder have joined forces to reshape the future of audio data. This partnership combines Sonnet’s pioneering content data with Podder’s cutting-edge demographic analytics, redefining content planning, targeting and the discovery of both exposed and unexposed audiences.

Tony Simmons, Founder and CEO of Sonnant, says “This partnership isn’t just about data; it’s about elevating audio to an essential channel by delivering advertising that resonates contextually, maximizing its reach and impact.”

Christian Sorenson, founder of Podder stated, “We’ve redefined the value of audio targeting tools. Our demographic data can show the most engaged audiences, and coupled with Sonnant’s content data, customers will now be able to unlock targeting, planning and measurement for audio that has been talked about for a long time.”

Sonnant, renowned for its ground-breaking work in content analysis, has harnessed the power of AI to decode the nuances of spoken-world content. Sonnant’s platform allows publishers and advertisers to uncover and structure content signals, intent, sentiment, and themes, setting a new standard for contextual advertising.

Podder, a trailblazer in audio and demographic analytics, provides unparalleled insights into listener demographics, preferences, and behaviour. Their advanced analytics empower content creators and advertisers to make data-driven decisions, ensuring that their messages resonate with precisely the right audiences.

Together, Sonnant and Podder are poised to:

Elevate Content Planning: By fusing Sonnant’s content data with Podder’s analytics, content planners gain unprecedented insights into their audience’s desires.

Laser-Sharp Targeting: Advertisers can harness demographic analytics to uncover their ideal audience with surgical precision, optimizing campaign efficiency and ROI.

Unearth Unexposed Audiences: The combined analysis of content data and demographic insights will unveil untapped audiences and markets, unlocking new growth opportunities for publishers and advertisers alike.

Get ready for a transformation in qualitative audience data and targeting capabilities as Sonnant and Podder join demographic and content data sets to shape the future of audio advertising.

About Sonnant

Sonnant users AI & ML to transform audio into data for the digital era. The Sonnant platform transforms broadcast, podcast, radio and streaming audio into data. This data is delivered into industry-wide cases to power monetization and delivery workflow automation at every stage of the audio publishing lifecycle.


Podder is a leader in audio and demographic analytics, providing insights that enable content creators and advertisers to connect with the target audience effectively. Their data-driven approaches the impact of audio content and advertising.