Tag Archives: Sony Music Entertainment

Renay Richardson Launches Joint Venture with Sony Music Entertainment



Award-winning podcast producer Renay Richardson and Sony Music Entertainment announced the launch of a new multi-genre podcasting joint venture focused on the development and distribution of original programming.

Richardson is a producer who has previously worked for leading podcast platforms including Acast, Audible, and Panoply and a successful independent podcast creator whose credits include About Race with Reni Eddo-Lodge and The Receipts on 1xtra from BBC Radio 1Xtra.

The London-based joint venture, called Broccoli Content, will develop a wide range of original scripted and unscripted podcasts under the leadership of Richardson and drive an expansion of opportunities for unique storytellers around the world to broadly connect with listeners. The agreement further increases Sony Music’s support of global podcast community and marks its first podcasting production joint venture outside the US.

In addition, the Broccoli team will work with 4th Floor Creative – Sony Music UK’s creative division, comprising of Brand Partnerships, Content, Creative, Sync, Podcasting and Digital and Audience Development – to explore a range of podcasting opportunities originating in the UK market, supporting Sony Music artists and podcasting talent.


Sony Music Entertainment will Make Podcasts



Leading podcast developers Adam Davidson and Laura Mayer and Sony Music Entertainment announced a new joint venture that will find and develop original podcast talent and programming.

Davidson is co-founder of NPR’s Planet Money, and an award-winning contributor to This American Life, and Mayer is a top podcast and public radio producer formerly of Stitcher, Panoply Media and WNYC among others.

The joint venture will create and distribute original scripted and unscripted programming across multiple podcast genres and subject matters. Based in Brooklyn, NY, Davidson and Mayer will lead the yet-to-be named company and focus on cultivating dynamic talent and unique storytelling using Sony Music’s expertise in content creation and supporting new technologies for monetization.

The joint venture brings to the podcast community Davidson’s and Mayer’s expertise in identifying and developing premium content alongside Sony Music’s best-in-class capabilities in marketing, sales and distribution, business development, audio production, and data and analytics.

Variety reported that Sony Music owns 50% of the venture and is investing an undisclosed sum. Davidson and Mayer each hold a 25% stake.