Leading podcast developers Adam Davidson and Laura Mayer and Sony Music Entertainment announced a new joint venture that will find and develop original podcast talent and programming.

Davidson is co-founder of NPR’s Planet Money, and an award-winning contributor to This American Life, and Mayer is a top podcast and public radio producer formerly of Stitcher, Panoply Media and WNYC among others.

The joint venture will create and distribute original scripted and unscripted programming across multiple podcast genres and subject matters. Based in Brooklyn, NY, Davidson and Mayer will lead the yet-to-be named company and focus on cultivating dynamic talent and unique storytelling using Sony Music’s expertise in content creation and supporting new technologies for monetization.

The joint venture brings to the podcast community Davidson’s and Mayer’s expertise in identifying and developing premium content alongside Sony Music’s best-in-class capabilities in marketing, sales and distribution, business development, audio production, and data and analytics.

Variety reported that Sony Music owns 50% of the venture and is investing an undisclosed sum. Davidson and Mayer each hold a 25% stake.