Spreaker, the global leader in programmatic ad tech, announced the release of a first-party data audience segmentation solution by providing advertisers a way to reach very specific and complex audiences at scale by layering multiple data points, now available for programmatic, and direct sales across the Spreaker network.

“Depreciating accuracy from third-party data, limitations on mobile devices, identifiers, and the loss of tracking cookies continue to have an unfavorable effect on those relying on third-party data for podcast advertising,” said Martin Haro, Data and Insights Lead at Spreaker.

“Now with Spreaker’s first-party data audience segments, our solution ingests data through AI and machine learning from real listeners’ listening patterns, behaviors, and podcast content, which has enabled us to build specific audience segments that have proven to be 3X more accurate than third-party data.”

Since June 2022 Spreaker began testing its first-party data for audience segmentation with selected advertisers and agencies, which now allows advertisers to directly connect with audiences precisely within the target they are looking for – avoiding mass targeting, and the results are impressive.

Spreaker is a multi-faceted podcast platform that provides both independent content creators and established publishers with the tools and support to launch, grow and monetize their podcasts easy and fast. This new solution benefits advertisers and creators alike.

For advertisers looking for more information on first-party data audience segmentation, they can contact marketing@spreaker.com.

For more information about Spreaker, please visit spreaker.com.

Spreaker announced a new feature of Spreaker Enterprise. It now includes a private podcast RSS feed feature.

Our Limited RSS Feed feature gives publishers and podcasters the ability to share a private RSS feed with their audience – across many third party apps and on Spreaker – as a way to monetize bonus content that’s not available in their public feeds.

With this feature, you have the ability to make exclusive content for a special subset of listeners. For instance, you can create private episodes or an entirely private podcast for your paying listeners – perhaps via a service like Glow or Patreon – and distribute it to third party listening apps. Or it can be an extremely useful tool when you’re looking to share pilot episodes or podcasts with media outlets or potential sponsors.

If you’re a Spreaker Enterprise client, you might be wondering how this is different from the existing Episode Visibility feature on Spreaker’s CMS. In short, the difference is where your listeners can tune into the special RSS feed. The existing Episode Visibility feature allows listeners to turn into individual episodes and podcasts on Spreaker.com (and via the embedded Spreaker player), whereas this new Private RSS Feed feature gives you the ability to share your special content on third party apps such as Apple Podcasts, Podcast Addict, Overcast, Pocket Cast, and others.

Spreaker announced the initial success of Spreaker Prime, their new white-glove service for talented independent podcasters and networks. In the first three months of the revenue-sharing program, Spreaker’s Spreaker Prime podcasters generated $1 million via programmatic advertising, with sixty-percent of the profits going directly to the podcasters.

Earlier this year, we decided to put more of an emphasis on helping the promising podcasters on our platform by connecting them to more monetization opportunities. With this goal in mind, we dreamt up Spreaker Prime, a program that supports the growth of independent podcasters and publishers by helping them increase exposure, streamline publishing and maximize ad revenue.

The advertising technology that Spreaker uses was created by Voxnest (Spreaker’s parent company).

Three months after the public application to join launched, Spreaker Prime podcasts have generated more than $1 million dollars in dynamic advertising revenue.

To qualify for Spreaker Prime, you need to have five thousand downloads per month. Spreaker Prime offers free hosting, dynamic ad injection, marketing support, and priority customer care. Spreaker Prime members could have ads from one of Spreaker’s premier advertising partners heard on their podcast. Those partners include: Tesco, Uber, Decathalon, British Airways, Hilton, and Leroy Merlin.

Spreaker announced that their podcast trim and crop tool just got better. The feature was released in early May for Spreaker Studio. It gives iOS and Android users the ability to edit their podcast recordings while on the move.

In our continuing quest to improve Spreaker and the podcast editing software we offer – we have now updated our podcast editing tools to allow trimming and cropping of saved drafts and imported files. Granting maximum podcasting flexibility for our users.

Spreaker notes that you may not think this is a big change, and provided a few scenarios where this update will be particularly handy.

• You are recording but don’t have time to edit and polish up your podcast ready for publishing. Save your draft and come back to it when you do have time.
• You have recorded some audio somewhere else that you want to include in your next show. Now, you can import these files, trim and crop to your heart’s desire, and then publish them when you are ready.
• If you make your own music, you can import something you recorded, edit it, and add it is your backing track to your new episode.

To get started using the newly updated trim and crop tool, Spreaker suggests that you open the drafts section in the Spreaker app and select an old draft you have already saved. Or, you can import something you’ve recorded somewhere else.

Spreaker has added an import button on to the Spreaker Studio drafts section so you can directly upload files you have saved on your phone. Once your file is imported, you can crop and trim it as you would any other file you’ve recorded directly on Spreaker Studio.