Podcast pioneer Rob Greenlee revealed on 100TV’s “StreamLeader The Report” that he is teaming with StreamYard to advance the company’s commitment to serving podcasters in creating audio and video content.
In his first extended interview about the partnership, Greenlee told 100TV, founder, Ross Brand supports StreamYard’s podcasting industry outreach.
“I’m incredibly excited to partner with StreamYard,” said Greenlee. “Together, we will revolutionize the way video and audio content is produced and shared, allowing creators to reach wider audiences and maximize their impact via live and on-demand video podcasting.”
A 2017 inductee into the Podcast Hall of Fame, Greenlee has a long history of building partnerships in the podcast industry. He has severed as a senior executive at podcast-hosting companies such as Libsyn, Podbean, PodcastOne, and Spreaker. At Microsoft, Rob led the integration of audio and video podcasts into Windows Media Center, Zune, Xbox, and Windows Phone. InsideRadio selected Greenlee to their list of 2020 Podcast Power Players.
“We are honored to have Rob Greenlee join StreamYard as an official partner,” said StreamYard co-founder Geiger Vandentop. “His deep understanding of the podcasting and new media industry is unparalleled, and his passion for empowering creators resonates strongly with our own values. We believe this partnership will open up new opportunities for our users, enabling them to elevate their content and engage with their audiences like never before.”
StreamYard has added a whole range of features to appeal to podcasters in need of the highest audio quality, such as record-only mode, separate audio tracks, and local device recording. While StreamYard has been popular with podcasting influencers who livestream their shows since 2019, the opportunity to capture a larger share of the podcasting market is within reach, thanks to its professional audio recording tools and the explosion of interest in video podcasting, particularly on YouTube.
“We’re thrilled to see our top live-streaming app and favorite podcast executive joining forces to marry podcasting with live-streaming,” Brand said. “Our shows at 100TV have both video and audio versions. The overwhelming majority of our creators record in StreamYard.” With his experience as a prolific podcast creator and his leadership on the industry’s business side, Greenlee has the rare portfolio to appeal to independent podcasters and major industry brands. Not only can he educate podcasters on the benefits of StreamYard’s full audio and video feature set, Greenlee can help StreamYard’s millions of livestream customers add podcast distribution to their content mix.
Co-founded by Geige Vandentop and Dan Briggs, StreamYard launched its live-streaming studio in 2018. StreamYard grew quickly over the next two years to become the world’s most popular browser-based live-streaming app. StreamYard’s three pillars are 1) ease of use, 2) stability, and 3) professional streams.
Virtual event company Hopin acquired StreamYard in early 2021. Vandentop and Briggs continue to operate StreamYard, innovating and developing new features to serve better creators while staying true to their three pillars.
Greenlee hosts “Trust Factor” Mondays at 10 am on ET on 100TV Network. He also co-hosts the “New Media Show,” which has been recorded and streamed live for over a decade and subsequently distributed in audio and video podcast versions.
100TV Network launched in May 2023 as a collaboration of independent creators hosting exclusive shows and supporting each other through cross-promotion and monetization opportunities.