Supporting Cast

Supporting Cast Announced Dynamic Subscriber Messaging

~ jen

Supporting Cast announced Dynamic Subscriber Messaging. Podcasters can send targeted, personalized audio messages, like thank-yous for joining, warnings about expiring credit cards, and invitations to upgrade to higher priced tiers. This feature will drastically improve the premium podcast subscription experience, reduce member churn, and grow subscription revenue meaningfully for our clients over time.

What if you could send a recorded welcome message directly to a specific member’s podcast player? What if, as the member’s renewal date approaches, they heard a message from the show host in their feed thanking them for their ongoing support, or reminding them to update their payment information? That’s what Dynamic Subscriber Messages allow.

Dynamic Subscriber Messages are delivered as mini-episodes via members’ podcast apps based on where the user sits in their subscription lifecycle, so that they’re only heard by the people meant to hear them, at the exact moment when they make sense.

Dynamic Subscriber Messaging offers two key advantages that will make your message much more likely to be heard – and acted upon.

One advantage is that Dynamic Subscriber Messaging lets you deliver messages in your own voice. Supporting Cast says listeners have a close connection to a podcaster through the podcaster’s voice. They argue that listeners’ emotional attachment to podcasters’ vocal persona is what drives the bulk of the podcasting industry today.

Another advantage of Dynamic Messaging is that your audience is used to meeting you in their podcast player, not their inbox. It allows you to reach listeners where you know they are spending a lot of time, and where they are engaging with you. Podcasters can insert audio messages appropriate to each member’s circumstances directly into their premium feeds, as episodes that only they can see, at the exact moment when the message is most relevant to them.

Those who are interested can visit the Supporting Cast blog post about Dynamic Subscriber Messaging to learn more about it and to let them know how you would like to incorporate it into your member communications.

Supporting Cast Helps Podcasters with Membership Revenue

~ jen

Supporting Cast wants to help podcasters with membership revenue. It will handle some of the more tedious and time consuming aspects that are involved in projects that are intended to make money for the podcaster. It enables the podcaster to work on other things – like creating content.

Invite your most passionate fans to pay for ad-free shows, bonus content, or early access. Supporting Cast lets your brand shine, while handling payments, private feed delivery, analytics, and customer support so you don’t have to.

Supporting Cast was created by the team that built Slate Plus, the largest podcast-centric membership program in the world. The team says they learned a lot from signing up nearly 50,000 members. Now, they’re sharing that with other podcasters.

What does Supporting Cast do?

  • They make it fast and easy for fans to subscribe to your podcast.
  • They keep your brand front and center. You can direct your listeners to a branded landing page with your logo and color scheme.
  • They can work with your developers to integrate with your website and registration system so users can convert without leaving. Podcasters own the listenership relationship either way.
  • They make it easy for podcasters to continue delivering ads to non-paying listeners.
  • They stick with your existing podcasting CMS – and don’t disrupt your current workflow.
  • They will integrate with your existing Stripe and Mailchimp accounts.
  • They handle customer support for you.

Podcasters who want to know more can sign up for a demo by filling out a form on the Supporting Cast website. There is no mention on the Supporting Cast website that says what their service costs.