TED

TED Audio Collective Taps Acast As Ad Sales, Hosting and Distribution Partner

~ jen

Acast, the world’s largest independent podcast company announced a new partnership with TED Audio Collective. Under the terms of the deal, Acast is the exclusive ad sales, hosting, and distribution partner for the brand in all regions outside of Australia and New Zealand.

The TED Audio Collective is home to 26 hit podcasts across business, tech, health and wellness, and a variety of other genres. Each year, the network garners 176 million listens globally through popular titles such as TED Talks Daily, How to be a Better Human, TED Business, TED en Español, and more.

“The TED brand is synonymous with excellence and is a known destination for the curious. The addition of the entire TED Audio Collective to Acast brings a massive and highly engaged global audience — and importantly monetizable listens— for advertisers around the world to connect with” said Acast CEO Ross Adams.

According to Podcast Pulse, a recent report from Acast and Dentus with Edison Research, 92% of podcast listeners tune in to podcasts to learn more about specific topics. Additionally, 80% listen to niche podcasts with content made for people with specific interests. Among these niche podcast listeners, 94% have taken action after hearing a podcast ad.

“At TED, we are dedicated to discovering, debating and spreading ideas that spark conversation across our global network,” said Alan Seiffert, Head of Global Business Development at TED. “With Acast’s leading ad tech tools and partnerships, we’re confident that this partnership will help to continue to scale the TED Audio Collective around the world.”

To learn more about the TED Audio Collective and how to begin advertising across these and other Acast podcasts, please contact @acast.com

NZME Secures Exclusive Partnership With TED

~ jen

A new multi-year partnership between New Zealand Media and Entertainment and globally renowned TED confirmed NZME as the exclusive sales representative for the popular podcast network in New Zealand.

Under this agreement NZME’s Podcast Network will represent TED’s podcast slate in New Zealand serving as the sole sales representatives for the advertising inventory in all TED podcasts to New Zealand clients.

The partnership marks another milestone for NZME’s Podcast Network, which boasts more than 86 million podcast downloads in the past year alone.

Driven by the hugely popular TED Talks Daily, the TED podcast slate attracts an audience of tens of thousands of monthly listeners across New Zealand and 214,000 monthly downloads in January 2024. With a diverse line-up the slate covers a further 20+ additional shows exploring topics from artificial intelligence to business, health, technology, and work featuring insights from leading thinkers and creators.

James Butcher, NZME Head of Digital Audio, says: “Everyone has heard of TED Talks — it’s a globally renowned brand and massively popular, so we’re thrilled to be partnering with TED podcasts exclusively here in New Zealand.

“This is another example of NZME’s ongoing commitment to expand our portfolio of diverse and engaging podcasts for our audience. We’re really proud to continue to drive listenership and increase the amount of unique, compelling podcasts we have available, and we are confident we’ll propel TED Podcasts’ content to new heights in New Zealand,” he says.

Sarah Catran, NZME GM Podcast Commercial and Partnerships, adds: “It’s great to deliver world-class content to our audiences and advertisers through our partnership with TED. This collaboration opens up new and exciting opportunities for advertisers to leverage this distinctive podcast network, connecting with New Zealanders through an expanded array of international material.”

Laura Beyer, Senior Director of TED Partnerships, says: “We’re excited to bring TED’s audio content to New Zealand, where it’s long had a strong following of people watching TED Talks online and hosting independently organized TEDx events in their local communities. “This will now enable us to reach a more global audience with a diverse range of topics — from technology to business to design — and provide access to TED content in a new format.”