It was only a matter of time before goop, Gwyneth Paltrow’s “lifestyle brand” launched its own podcast. The goop Podcast will likely attract people who are big fans of goop and who regularly make purchases of goop products. In my opinion, the podcast might also attract people who strongly dislike goop and who want to make fun of the podcast.

Gwyneth Paltrow and goop’s Chief Content Officer Elise Loehnen chat with leading thinkers, culture changers, and industry disruptors – from doctors to creatives, CEOs to spiritual healers – about shifting old paradigms and starting new conversations.

New episodes will be released every Thursday. At the time I am writing this blog post, The goop Podcast has released a trailer on February 23, 2018, and its first episode on March 8, 2018.

In the first episode, Gwyneth Paltrow talks with Oprah Winfrey. The description of the episode says “Their wide-ranging and honest conversation spans everything from Oprah’s favorite acting role to her perspective on the MeToo movement and “the culture of enough” to be the one life truth she knows for certain.”

They also talked about books, and the show notes on goop helpfully link to a page in the goop shop where you can purchase books that Oprah says you need to read “if you’re going to be a human being.” Right away, I can see the potential for The goop Podcast to be a marketing/sales tool.

As you may have heard, goop has been involved with at least a few controversies. Gizmodo reported on June 22, 2017, that goop was selling Body Vibe stickers that it claimed were “made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut’s vitals during wear”.

Gizmodo also reported that a representative from NASA’s spacewalk office told them that they “do not have any conductive carbon material lining the spacesuits”. Body Vibes later made an apology for mischaracterizing their product. This is not the only product goop sold that has been criticized for its dubious health claims.