Chip & Joanna Gains’ Blind Nil Media and The Roost Podcast Network, a Rooster Teeth and Warner Bros Discovery division, announced their new partnership to build a new podcast network, Blind Nil Audio. The Texas-based media companies launched this new network with two debut programs on October 11, 2023.
Joanna and Chip Gaines are taking Blind Nil Media to the next level by venturing into podcasting. This new podcast network will feature inspiring and empowering content that will inform, entertain, and catalyze new ways of thinking to expand perspectives and bring people together.
“We believe in the power of storytelling and are excited to explore new formats with this platform,” said Chip and Joanna Gains, Co-Founders of Blind Nil Media. “The Roost has done incredible things in podcasts and we’re thrilled to bring our teams together to see what new voices and stories there are to share with the world.”
Aligned with their tag, “stories that elevate, voices to celebrate,” the network will feature enriching content that brings people together. Premier programming includes 50 Fires: A Conversation of Money and Meaning, where Carl Richards hosts hard conversations that will make people laugh, cry, and most importantly, navigate the complexities of money while uncovering the profoundly personal nature of our financial choices, and the long-running series This Morning Walk, an enlightening podcast hosted by Libby DeLana and Alex Elle that motivates listeners with the power of an everyday walk.
“Chip and Joanna have a distinct vision for programming that will resonate with their community and welcome more listeners,” said AJ Feliciano, head of the Roost Podcast Network. “As a Texan myself, I appreciate their dedication to building a storytelling platform that will support the thriving podcast industry in the state. I am excited to see what we can create together.”
Rooster Teeth has produced podcasts since 2005 and established The Roost as a top 10 podcast network connecting creators and personalities with brands that understand them. Rooster Teeth is continuously innovating talent-driven production across mediums and models, and this partnership marks The Roost’s first collaboration on a podcast network brand.
The Roost will provide Blind Nil Media access to its industry-leading sales team, whose main priority is to drive audience-building opportunities through its ad sales services across video and audio distribution platforms. The Roost provides a range of distribution and promotional services, including ad sales, custom content integrations, exclusive podcast productions, content marketing, and connections with blue-chip advertisers and direct-to-consumer goods and services.
About The Roost
Positioned inside Rooster Teeth and representing more than 370MM monthly impressions across its creator network, The Roost is a top 10 network that connects quality podcast creators with the advertisers who understand them best. The network cultivates independent creator brands that align with Rooster Teeth’s community-first approach, generating revenue with its turn-key sales, production, marketing, e-commerce, events, and distribution infrastructure. The Roost reaches millennial and Gen Z audiences across all platforms where they watch or listen to podcasts, including video platforms like YouTube and Rooster Teeth apps.
About Blind Nil Media
With a name based on Spades, a game of high-risk, high-reward, Blind Nil is a Texas-based production studio that goes all-in on its creativity. With an eye for influential storytelling, the brand has produced titles such as “Fixer Upper: Welcome Home,” “First Time Fixer”, “Magnolia Table with Joanna Gaines”, Handcrafted Hotels” and more.
Blind Nil is a central-Texas based production studio with a variety of titles, including “Art in Bloom with Helen Dealtry.”
Founded in 2019, we’ve grown as a trusted partner across the content landscape. Embracing dynamic, entertaining and inspiring storytelling, Blind Nil projects encompass broadcast, streaming, banded content, commercials, and podcasts.