Veritonic

Veritonic Unveils Pioneering Audience Insights To Deliver Accurate, Scalable Podcast Content

~ jen

Veritonic, the industry’s leading audio research and analytics platform, announced today the launch of its Audience Insights solution, a breakthrough offering designed to provide precise, scalable, and cost-effective demographic data for podcast networks, advertisers, and publishers. By combining device graph technology with self-reported listener data, Veritonic’s solution ensures a comprehensive and validated understanding of podcast audiences — enabling industry stakeholders to make more informed content and advertising decisions.

Accurate audience data has long been a challenge for the podcasting industry, with traditional solutions often being unreliable, costly, or incomplete. Veritonic’s Audience Insights solution bridges this gap by leveraging a sophisticated, multi-source approach to provide clear, more actionable insights into listener demographics. By combining various data input and methodologies.

“With the rapid growth of podcasting, advertising and publishers need reliable audience data to drive smarter decisions,” said Scott Simonelli, CEO of Veritonic. “Our Audience Insights solution finally delivers an accurate, scalable, and cost-effective way to understand podcast audiences at a deeper level, ensuring that brands and creators can maximize engagement and revenue.”

Among the networks that have explored the solution is True Native Media, a premier podcast representation agency. “Access to accurate and affordable demographic data is crucial for podcast advertisers and networks alike,” said Heather Osgood, CEO and Founder of True Native Media. “Veritonic’s Audience Insights solution demonstrates a strong capability to provide the clarity needed to better understand listeners and optimize both content and advertising strategies.”

For more information on the solution or to request a demo, contact sales@veritonic.com or visit www.veritonic.com/contact.

About Veritonic

World-renowned brands, agencies, publishers, and platforms rely on Veritonic’s comprehensive audio analytics and research platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign.

The resulting insight enables clients to gain confidence in their audio investment, mitigate risk through optimization, and increase their return as they engage with compelling audio experiences. 

Veritonic Enhances Brand Lift Solution With Advanced Self-Service

~ jen

Veritonic, the industry’s comprehensive audio analytics and research platform, announced significant enhancements to its renowned Brand Lift solution. These updates are designed to streamline the setup of both pixel-based and prefix-URL studies, offering users increased control and flexibility. 

The new features include a templated questionnaire that simplifies the study setup process and facilitates the easy entry of audience profiling questions. This user-friendly design enables straightforward definition of parameters and an increase in self-serve management of brand lift studies.

Additionally, Veritonic has increased the ability for teams to collaborate within the platform itself, adding a feature that allows users to invite colleagues or partners to work together on the study setup. This functionality offers customizable permission levels, including options to view, approve, edit, and manage sharing.

Moreover, users can now leave comments within the study setup process, enhancing communication and feedback within the platform. These advancements highlight Veritonic’s commitment to delivering a flexible, user-centric experience for brands aiming to measure and optimize their campaign performance.

“Today’s enhancements to our Brand Lift solution represent a significant leap forward in empowering our users,” said Scott Simonelli, CEO and Co-Founder of Veritonic. “By simplifying the study setup and providing advanced collaboration tools, we are making it easier for teams to gain actionable insights and optimize their campaigns with grater efficiency. These updates reflect our dedication to enhancing user experience and ensuring our clients have the flexibility and control they need to drive impactful results.”

The leading provider of independent and holistic audio data and analytics, the Veritonic platform is supporting the audio strategies of leading brands, agencies, and platforms around the world. For more information or to request a demo, visit www.veritonic.com or contact sales@veritonic.com.

About Veritonic

World-renowned brands, agencies, publishers, and platforms rely on Veritonic’s comprehensive audio research and analytics platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign.  The resulting insight enables clients to gain confidence in their audio investment, mitigate risk through optimization, and increase return as they engage consumers with compelling audio experiences.

For more information, visit https://www.veritonic.com.

Hawk Selects Veritonic For Audio Attribution

~ jen

Veritonic, the industry’s comprehensive audio research and analytics platform, announced that Hawk (an Azerion company), a leading European player in digital omnichannel advertising, has selected Veritonic’s Audio Attribution solution to enable users of their platform to track and measure the performance of their audio, podcast and CTV ads.

Hawk will use Veritonic’s attribution solution to enable its users to understand the impact and prove the value and ROI of their audio & CTV advertising instruments, providing a comprehensive view of all of the actions that listeners took across all devices after hearing or seeing their ad, including adding items to check-out carts, completed purchases, leads, and more.

“Veritonic shares our passion for providing trusted, transparent, and actionable insights that are not only fueling successful campaigns and increases in ROI, but the growth of the global digital audio & CTV landscape as a whole,” said Shanil Chande, Commercial & Partnership Director, UK & International at Hawk. “We are proud to utilize their audio & video (AV) attribution solution to provide our users with the data they need to make informed decisions around creative optimizations and overall investments in the AV advertising space.”

Partnering with Hawk to integrate our Audio & CTV Attribution solution is a significant step forward in advancing the transparency and effectiveness of AV advertising,” said Damian Scragg, GM of International Veritonic. “We’re excited to empower Hawk’s users with the deep insights and actionable data they need to optimize their campaigns and maximize ROI. This collaboration underscores our commitment to driving innovation and value in the global audio and video advertising ecosystem.”

Veritonic’s Attribution solution enables users to glean actionable insights from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions. Through an intuitive and interactive dashboard, brands can determine which publisher and specific ads had the highest impact and use that data to optimize ad performance.

Veritonic is a preferred Attribution partner for a number of global leaders in the audio space including Spreaker from iHeart, Acast, Audioboom, and more.

For more information about Veritonic’s Audio Attribution solution, visit www.veritonic.com or contact sales@veritonic.com.

Veritonic Integrates With Adjust For Enhanced Audio Attribution On Mobile Devices

~ jen

Veritonic, the industry’s comprehensive audio research and analytics platform, announced an integration with leading measurement company Adjust. Through this integration, Veritonic’s premier audio attribution solution will receive automated data about in-app conversion actions on mobile devices including installs, purchases, subscriptions, and more. This integration allows Veritonic to elevate the holistic, cross-channel audio campaign performance data they provide to clients around the world.

“We take pride in our collaborations with visionary leaders, amplifying the impact of our solutions and elevating the value delivered to our clients,” said Scott Simonelli, CEO and Founder of Veritonic. “This seamless integration empowers us to furnish our clients with even more comprehensive, insightful and actionable data. It equips them to finely tune their audio campaigns, ensuring optimal results while instilling confidence in the allocation of their advertising budget across channels.”

“We are proud to integrate with Veritonic, as they share our passion for credible, independent, and actionable data,” said Reggie Singh, Director of Partnerships, Americas at Adjust. “We look forward to our data supporting Veritonic in the ongoing provision of full-funnel audio campaign measurement insights.”

Veritonic’s Attribution solution enables users to glean actionable insights from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions and transactions. Through an intuitive and interactive dashboard, brands can determine which publisher and specific ads had the highest impact and use that data to optimize ad performance.

If you are interested in learning more about Veritonic’s Audio Attribution solution or to get started, visit www.veritonic.com or contact sales@veritonic.com.

Audacy Renews Relationship With Veritonic

~ jen

Veritonic, the industry’s comprehensive audio analytics and research platform, announced that Audacy has renewed its partnership with the company. The continued partnership will allow Audacy to provide their clients and advertising partners with insightful and comprehensive data that can be used to optimize their audio campaigns, resulting in an increase in both reach and ROI.

“Measuring the impact of our total Audio campaigns — including radio, streaming, and podcast advertising — with Veritonic allows us to show the power of Audacy’s content in connecting with audiences and mobilizing customers,” said Idil Cakim, Senior Vice President of Research and Insights, Audacy. “We’re thrilled to continue our partnership and enable our clients and advertising partners to leverage audio to achieve the utmost in competitive edge, reach, and ROI.”

“We take great pride in our ongoing partnership with Audacy, supporting their clients and advertising partners with unparalleled data & insights to inform their audio strategies,” said Scott Simonelli, CEO of Veritonic. “Through the utilization of our creative measurement and brand lift solutions, Audacy can continue to empower their clients with the data required to fine-tune their campaigns and ensure a robust return on their investment in the channel.”

Veritonic’s measurement platforms and tools enable Audacy to pressure test the sonic qualities of the company’s clients’ messaging and advise them on the optimal sounds that will generate positive emotions, recall and action. Audacy uses Veritonic’s audio-first Brand Lift and Creative Measurement solutions to measure the impact of their clients’ audio campaigns on key brand performance metrics, across the funnel.

The studies provide a deeper understanding of how audio contributes to achieving a client’s goals in terms of emotional resonance, awareness, favorability, intent, and recall. By equipping brands with these tools for validating their investments, Veritonic helps mitigate risks and enhance the performance and ROI audio across various formats, including streaming and audio and podcast advertising.

Veritonic’s AI-powered Creative Measurement solution provides brands and agencies with robust pre-market insights that delve into the emotional resonance, recall, and engagement of audio content. With this actionable information in hand, brands and agencies can optimize their content for maximum impact, ensuring that every element of their audio campaign captures the attention and hearts of their target audience.

The exclusive provider of independent and holistic audio data and analytics, the Veritonic platform is supporting the audio strategies of leading brands, agencies, and platforms around the world.

Veritonic’s Unprecedented Flexibility & Granularity Enhancements Transform Audio

~ jen

Veritonic, the industry’s comprehensive audio analytics and research platform, has unveiled a series of groundbreaking innovations for their audio attribution solution, including unparalleled flexibility and granularity for advertisers and brands. With an intensified focus on investing in cutting-edge big data technology, combined with its conversion event logs and robust user interface, Veritonic is addressing the escalating demands of the industry and reshaping the audio attribution landscape.

By increasing its investment in robust data tech stacks, Veritonic facilitates campaigns of all scales, effortlessly expanding measurement capabilities while upholding optimal performance, support, and adherence to Service Level Agreements (SLAs). Furthermore Veritonic’s conversion event logs provide clients with unparalleled flexibility and granularity, enabling them to comprehend conversion events and associated impressions throughout. 

Veritonic’s comprehensive conversion event logs enable their clients to model and analyze impressions, uncover geotargeting opportunities, evaluate IP distribution, analyze listener overlap among different campaigns, and more.

“As data providers, we take great pride and responsibility in ensuring that our audio measurement methodology is sound, understood, and designed in a way that enables us to continuously adapt to the needs of our clients and the demands of the advertising industry at large.,” said Scott Simonelli, CEO of Veritonic. “We remain committed to innovating our audio-first solutions to make measuring and optimizing audio campaigns as streamlined, efficient, and flexible as possible.”

For more information about Veritonic’s Audio Attribution capabilities or to get started, visit the website or contact sales@veritonic.com.

About Veritonic

World-renowned brands, agencies, publishers, and platforms rely on Veritonic’s comprehensive audio research and analytics platforms to research, test, and measure ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. The resulting insight enables clients to gain confidence in their audio investment, mitigate risk through optimization, and increase their return as they engage consumers with compelling audio experiences.

Veritonic Revolutionizes Advertising Insight With Brand Lift Measurement For Baked-In Ads

~ jen

Veritonic, the industry’s comprehensive audio analytics and research platform, announced that clients can measure the performance of embedded or ‘baked-in’ audio ads via pixel-based brand lift measurement upon listener exposure to the ad. Unlike other audio measurement providers, Veritonic’s industry-leading brand lift solution does not rely on forced exposure approaches for the measurement of embedded ads, providing clients with transparent, and unparalleled insight into the true impact of baked-in ads.

Veritonic’s diversified approaches to audio measurement provides clients with a significant advantage, enabling them to measure and glean actionable insights around the performance of baked-in ads, OTA, and low-impression campaigns, and more accurately and confidently. 

“Veritonic’s Brand Lift study helped us confirm our performance campaign was also helping to improve our brand metrics,” said Thad Smith, Global Lead, Employer Brand at Indeed. “The Veritonic team’s collaboration on methodology with our Brand Science and Growth team helped give us confidence in the results and enabled us to move forward quickly with additional planning for audio channels.”

Veritonic’s built-for-audio measurement solutions including Brand Lift and Attribution allow advertisers to leverage a single pixel to gauge full-funnel performance, including reach, impressions, CTA efficacy, and more. 

“As the audio and podcast advertising landscape continues to evolve, it’s critical that advertisers have the measurement data they need to support the ongoing evolution of their audio strategies,” said Scott Simonelli, Founder and CEO of Veritonic. “We strive to provide our clients with full-funnel, apples-to-apples, measurement for all of their audio endeavors, and the measurement of baked-in audio ads on actual exposure is a critical component of that commitment.”

The exclusive provider of independent and holistic audio data and analytics, the Veritonic platform is supporting the audio strategies of leading brands, agencies, and platforms around the world. For more information about Veritonic’s advanced audio measurement capabilities, visit www.veritonic.com or contact sales@veritonic.com.

About Veritonic

World-renowned brands, agencies, publishers, and platforms rely on Veritonic’s comprehensive audio research and analytics platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. The resulting insight enables clients to gain confidence in their audio investment, mitigate risk through optimization, and increase their return as they engage with compelling audio experiences.

 

NPR Renews Relationship With Veritonic To Provide Sponsors With Audio Insights

~ jen

Veritonic, the industry’s comprehensive audio analytics and research platform, announced that NPR has renewed their relationship with the company, expanding their use of Veritonic’s audio-first Brand Lift solution to measure the impact of their client and sponsor audio campaigns. The continued partnership will allow NPR to provide clients across verticals including including Financial, Adult Beverages, B2B, Technology, and more with insightful and comprehensive brand lift measurement for NPR’s audio campaigns.

“We are thrilled to be expanding our use of Veritonic’s brand lift studies across podcasts and broadcast,” said Gina Garrubbo, President and CEO of National Public Media, NPR’s sponsorship subsidiary. “Data is power, and the actionable, full-funnel insights that Veritonic’s attribution and brand lift studies allow to provide NPR sponsors enable them to leverage audio to achieve the highest competitive edge, reach, and ROI possible.”

Veritonic’s Brand Lift studies offer advertisers valuable insights into how their audio assets impact their brand. The studies provide a deeper understanding of how audio contributes to achieving a client’s goals in terms of emotional resonance, awareness, favorability, intent, and recall. By equipping brands with these tools for validating their investments, Veritonic helps mitigate ricks and enhance the performance and ROI of audio across various formats, including streaming audio and podcast advertising.

“We take great pride in our ongoing partnership with NPR, supporting their clients and advertising partners with invaluable data,” said Scott Simonelli, CEO of Veritonic. “Through the utilization of our attribution solution and brand lift studies, NPR sponsors gain the ability to assess audio performance in a manner tailored to their unique needs. This empowers them with the essential data required to fine-tune their strategies, thereby ensuring a robust return on their investment in audio.”

For more information about Veritonic’s brand lift solution or to get started, visit www.veritonic.com or contact sales@veritonic.com.

 

Former Spotify Data Scientist Jon Gibs Joins Veritonic As Strategic Advisor

~ jen

Veritonic, the industry’s comprehensive audio analytics and research platform, unveiled a strategic partnership with Jon Gibs, whereby he will serve as strategic advisor. Jon is a respected authority on advertising measurement and former Global Director and Principle Data Scientist at Spotify. 

In the role of advisor, Gibs will provide strategic guidance around the best-in-class platform’s capabilities, advancements, and integrations as it relates to audio research, creative testing, and attribution measurement. This strategic alliance will bolster Veritonic’s position as the go-to platform for unrivaled audio analytics and innovative research solutions, while continuing to provide their clients and partners with unparalleled data and ROI.

“The Veritonic platform is at a critical inflection point in terms of innovation and utilization,” said Scott Simonelli, CEO and Founder of Veritonic. “With his exceptional wealth of audio and data expertise, Jon will undoubtedly be a huge asset in refining our roadmap and fortifying the data-driven excellence that our platform provides leading brands, agencies, and publishers around the world.”

“With their innovative measurement and testing technology and an incomparable knowledge of audio, I am delighted to be stepping into an advisory role at Veritonic,” said Gibs. “I believe strongly that Veritonic’s data driven approach to audio advertising will help propel the audio marketplace to its next phase of growth. I look forward to contributing to the continued innovation of the platform, utilization of its capabilities, and releasing of new data that will move the audio industry at large forward.”

Veritronic And Acast Highlight What Success Sounds Like With Programmatic Podcast Ads

~ jen

Veritonic, the industry’s comprehensive audio analytics and research platform, partnered with Acast, the world’s largest independent podcast company, to bring new data to market around the commonalities – and divergence – of audio creative on podcast ads served programmatically. 

In addition to identifying these global overlaps and points of differences, the goal of the research was also to help media buyers identify strong tactics and best practices in programmatic podcast advertising across three key media markets: the US, Australia and New Zealand, and EMEA.

Together the companies sourced and and analyzed podcast ads transacted programmatically with Acast and spanning various verticals including: automotive, tourism, retail, healthcare, entertainment, and more. They then identified the common threads and differences in the creative executions by region by examining themes like ad length, number of voiceovers, gender of voiceovers, use of sound effects, call to action placements, and more.

“As an industry there is still a lot of myth-busting to do around programmatic ad buying. At Acast, we firmly believe that programmatic advertising should not be a rigid experience for the media buyer, podcast host, and certainly not the listener,” said Elli Dimitroulakos, Global Head of Ad Innovation at Acast. “Podcast advertising is effective because it’s a seamless part of the listening experience and that shouldn’t change based on how a transaction occurs. Programmatic ads can – and should – have creative elements that enhance the listener experience and brand relationships.”

According to the research, across all markets the majority of ads were a minimum of 30 seconds in length. This was the most predominant in the US and EMEA regions which resulted in 80% and 73% of the examined ads, respectively. The Australia and New Zealand market trailed slightly behind with 56% of programmatic ads running at least 30 seconds long. The remaining 44% in the market were 15 seconds in length.

All three markets also reflected similarities in the use of single voices for the voiceover content. The US led the way with 86% of programmatic ads in the study using a single voice for the voiceover. EMEA and Australia and New Zealand were most similar with 66% and 68% of programmatic ads using a single voice for the voiceover, respectively.

However, when it came to gender detection in voiceover content, dissimilarities across the market presented themselves. In the US, half of ads analyzed featured a female voiceover, 47% of ads feature a male voiceover, and the remaining 3% featuring both male and female voiceover. 

In near equal numbers, the three regions all used sound effects in slightly less than the majority of programmatic ads, indicating that this may be a newly emerging trend in the space. According to the study, sound

effects including birds chirping, phones ringing, engines revving, and more were used on 40% of programmatic ads from the US, 38% from Australia and New Zealand, and 33% in EMEA.

“Hope is not a strategy; it’s no longer enough for a brand to create an audio asset and simply hope it will move the needle,” said Scott Simonelli, CEO of Veritonic. “Having confidence that your marketing efforts and investments will pay off is crucial, especially in today’s economy. With audio reaching more than 214M adults in the U.S. monthly and having a 36% higher impact on memory than video, marketers need to be leveraging creative testing solutions like the Veritonic platform to ensure they are putting their best audio creative forward, regardless of how the ad itself is purchased or served.”