Tag: Veritonic

Veritonic Achieves SOC 2 Type II Certification

~ Jen Thorpe ~ Leave a comment

Veritonic, the industry’s comprehensive audio research and analytics platform, announced that it has successfully completed the Security Organization Control (SOC) 2 Type II auditing procedure. The audit, conducted by Prescient Assurance, a leader in security and compliance attestation for B2B SAAS companies worldwide, validates that Veritonic has effective, enterprise-level security for customers’ data in the Veritonic platform.

This certification enables Veritonic’s clients to use the platform with continued confidence, allowing them to make more informed audio advertising and branding decisions utilizing the data and analytics they need to increase their reach and ROI.

“Leading brands, agencies, and publishers around the world trust the Veritonic platform. Therefore, it was crucial to provide the highest standard of security and compliance for current and future customers,” said Veritonic CEO and Founder, Scott Simonelli. “The completion this phase further demonstrates our dedication to protecting our clients’ data, ensuring it is properly stores and secured in the process.”

About Veritonic

World-renowned brands, agencies, publishers, and platforms rely on Veritonic’s comprehensive audio research and analytics platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. The resulting insight enables clients to gain confidence in their audio investment, mitigate risk through optimization, and increase their return as they engage consumers with compelling audio experiences.

Veritonic Added To List Of Preferred Audio Attribution Partners by Spreaker From iHeart.

~ Jen Thorpe

Veritonic, the industry’s comprehensive audio analytics and research platform, announced that they have been approved as an audio attribution partner by Spreaker, a multi-faceted podcast platform and global leader in podcast ad technology.

As a result, the 50,000+ creators and brands that use the Spreaker platform to distribute their podcast content can elect to utilize Veritonic’s full-funnel attribution capabilities to optimize and further increase the ROI of their audio campaigns.

“At Spreaker, we remain committed to providing our users with the tools they need to make smarter and more informed decisions around the audio they create and share,” said Francisco Baschieri, CEO and co-founder of Spreaker. “The performance data that the Veritonic platform provides is indispensable for planning, executing, and enhancing current and future audio campaigns. We take pride in this partnership as we collectively work to further the growth of the audio landscape through insightful and actionable data and analytics.”

“We are pleased to support Spreaker in providing their publishers and creators with the comprehensive data and analytics they ned to meaningfully connect with their audiences and increase ROI,” said Simon Simonelli, Chief Executive Officer of Veritonic. “Our built-for-audio attribution and brand lift capabilities provide incomparable, full-funnel audio campaign lifecycle management and measurement in one easy-to-use, intuitive platform.”

Veritonic’s Attribution solution enables users to glean actionable insights from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions. Through an intuitive and interactive dashboard, brands can determine which publisher and specific ads had the highest impact and use that data to optimize ad performance.

Veritonic’s Attribution solution is available now via self-serve or managed service. For more information or to get started, visit www.veritonic.com or contact sales@veritonic.com.

 

Veritonic Added To List Of Acast’s Preferred Audio Attribution Partners

~ Jen Thorpe

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that they have been approved as an attribution partner by Acast, the world’s largest independent podcast company. As a result, the more than 2,400 advertisers and 88,000 podcasters that use the Acast platform to distribute their podcast content can elect to utilize Veritonic’s robust attribution capabilities to optimize and further increase the ROI of their audio campaigns.

“We are pleased to partner with Acast to support brands, agencies, and publishers with the holistic data and analytics they need to increase their reach and ROI with audio,” said Scott Simonelli, chief executive officer of Veritonic. “The powerful combination of our attribution and brand lift technology provides unparalleled and comprehensive measurement of audio campaigns from top to in one unified and intuitive platform.”

“Veritonic shares our commitment to arming brands and agencies with actionable and insightful audio performance data,” said Kevin McCaul, Global Head of Ad Operations at Acast. “Our partnership is an important step for the open ecosystem of podcasting as we continue to work together to provide independent measurement insights to prove the effectiveness and efficiency of podcasting as a marketing channel.”

Veritonic’s Attribution solution enables users to glean actionable insights from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions. Through unintuitive and interactive dashboard, brands can determine which publisher and specific ads had the highest impact and use that data to optimize ad performance.

Veritonic’s Attribution solution is available now via self-serve or managed service. To request a demo or get started, contact sales@veritonic.com.

Octave Studios Selects Veritonic’s Brand Lift Technology

~ Jen Thorpe

Veritonic, the industry’s comprehensive audio research and analytics platform, announced that Octave Studio, the targeted audio advertising platform and joint venture of News UK’s Wireless and Bauer Media, has renewed their partnership with Veritonic, selecting their Brand Lift technology to provide their clients with unparalleled data and insights around the performance of their audio creative.

Through this partnership, clients of Octave Audio can conduct studies to evaluate the impact of their audio on their overall goals, including product promotion, lead generation, brand loyalty, and more. By measuring key metrics such as brand awareness, favorability, and purchase intent, clients can leverage the actionable data from the studies to adjust their campaigns and increase their ROI.

“We are proud to support Octave in their mission to generate and deploy powerful audio advertisements on behalf of their client base,” said Damian Scragg, General Manager of International & Brand Sales for Veritonic. “The robust nature of our Brand Lift solution lends itself well to verifying and amplifying the impact of audio campaigns and, ultimately, the development of a comprehensive audio strategy.”

“We are pleased to partner with Veritonic to offer this mission-critical data to our 700+ clients all over the world,” said Tom McKay, Head of Product & Safety at Octave. “Veritonic shares our mission of helping brands and agencies that are leveraging audio to understand the impact of their campaigns and gain actionable insights for future campaign planning.”

Octave Audio recently collaborated with their insurance comparison website client, Mustard.co.uk, to leverage Veritonic’s best-in-class audio Brand Lift technology to test which ads would resonate and perform best in terms of Awareness, Favorability, and Intent between targeted ads and non-targeted ads. Veritonic’s sophisticated technology provided Mustard with actionable and insightful data around the power of targeted audio ads, showing a 14ppt lift in recall, a 5ppt lift in intent, and a 4.5ppt lift in overall resonance for the targeted ads.

“Veritonic’s campaign measurement technology has empowered our team to make stronger, data-driven decisions in the audio space,” said Jazmine Brace, Marketing Manager at mustard.co.uk. “Having concise insights into what is working and resonating within our target audience or within our target creative type has granted us the confidence we need to deploy audio campaigns that we know will have strong ROI”

Veritonic’s Brand Lift technology empowers brands and advertisers to gauge the impact of their creative assets across a variety of audio outlets. The data and analysis gleaned from the technology provides a highly insightful view of campaign performance within brand or agency’s unique audience targeting requirements to establish a baseline of success measures or areas for improvement.

If you are interested in learning more about Veritonic’s Brand Lift technology, visit www.veritonic.com or contact sales@veritonic.com.

Veritonic To Host Second Annual Audio Intelligence Summit

~ Jen Thorpe

Veritonic, the industry’s comprehensive audio research and analytics platform, announced The summit will once again gather industry-leading brands, agencies, and publishers to dive deep into the data and analytics that are driving today’s successful audio and podcasting strategies. The summit will take place at the Second Floor in New York City on February 15, 2023.

Expert-led discussions from renowned industry leaders will spotlight creative testing and measurement practices furthering their campaign relevance, amplifying their message, and increasing their return.

“We are looking forward to the second annual Audio Intelligence Summit,” said Gina Garrubbo, President and CEO of National Public Media, the sponsorship subsidiary of NPR. “Veritonic shares our vision of bringing the industry together around the technology, data, and analytics that are furthering the growth of the audio and podcast industry.

“It was a pleasure to attend and participate in the first annual AIS last year,” said Shira Atkins, Co-Founder and CRO, Wonder Media Network. “We look forward to coming together with fellow publishers, platforms, brands and agencies to collectively improve upon and consider the data and analytics that are making audio’s ever-expanding influence increasingly efficient and impactful.”

The half-day event will unite the foremost thought leaders in the audio and podcast space to discuss how to empower brands and organizations in having the confidence to leverage audio in their marketing mix. For more details about the summit and to register to attend, please visit the website

“As audio continues to grow at exponential rates, understanding how audio and audio advertising is being effectively leveraged, measured, and optimized as it relates to heightening brand awareness and ROI has never been more vital,” said Scott Simonelli, CEO of Veritonic. “We are elated to bring together renowned industry leaders to discuss their audio and podcast advertising strategies for the second consecutive year.”

The 2023 Audio Intelligence Summit Call for Speakers is now open until 5pm ET on December 23, 2022. If you’re interested in learning more about sponsorship opportunities at AIS 2023, please reach out to AIS@veritonic.

Veritonic Added To List Of Preferred Audio Attribution Partners By Audioboom

~ Jen Thorpe

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that they have been approved as an attribution partner by Audioboom, the leading independent global podcast publisher. As a result, the 8,000+ creators and brands that use the Audioboom platform to distribute their podcast content can elect utilize Veritonic’s robust attribution capabilities to optimize and further increase the ROI of their audio campaigns.

“We remain committed to working with the industry’s most credible and transparent providers of audio campaign performance data,” said Erica Tong, Chief Operating Officer of Audioboom. “We are pleased to be partnering with Veritonic, who shares our mission of furthering the growth of the audio landscape through insightful and actionable data and analytics.”

“We are thrilled to be supporting Audioboom in providing publishers and creators with the reliable data and analytics they need in to increase their reach and ROI,” said Scott Simonelli, chief executive officer of Veritonic. “The powerful combination of our attribution and brand lift technology provides indispensable, full-funnel audio campaign lifecycle management and measurement in one unified, intuitive platform.”

Veritonic’s Attribution solution enables users to glean actionable insights from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions. Through an intuitive and interactive dashboard, brands can determine which publisher and specific ads had the highest impact and use that data to optimize ad performance.

Veritonic’s Attribution solution is available now via self-serve or managed service. For more information or to get started, visit www.veritonic.com or contact sales@veritonic.com.

AudioPlus Selects Veritonic To Measure Audio Campaign Performance

~ Jen Thorpe

Veritonic, the industry’s comprehensive audio research and analytics platform, announced that AudioPlus is utilizing its audio Attribution and Brand Lift solutions to help its clients track, measure, and ultimately optimize podcast ad performance.

As a trusted player in the audio advertising space, AudioPlus has been pioneering and successfully delivering campaigns across Europe since 2013, representing the world’s biggest and boldest in podcast streaming, including Talk Talk, Intel, and TFL. The company will use Veritonic’s Attribution and Brand Lift solutions to gain actionable insights that further the ROI of their clients audio advertising performance.

“Veritonic’s unprecedented audio Brand Lift and Attribution capabilities provide end-to-end measurement and analytics that will allow us to gain actionable insights that are indispensable in creating and maintaining a high-return audio strategy,” said Esther Mason, Commercial Director, AudioPlus. “This data is critical in our efforts to help brands meaningfully connect with their audiences through the intimate and personal nature of audio advertising.”

Podcast advertising has been long established as an effective and complementary marketing vehicle due to its ability to reach targeted audiences at the right place and time and with the right message. With the industry expecting to reach $2 billion in revenue this year and podcast ad revenue projected to exceed $2.5 billion in 2024, the ability to understand the return on investment in audio assets has never been more vital.

As part of Veritonic’s powerful Campaign Performance solution, Brand Lift and Attribution solutions enable brands to understand the impact of their audio creative across any app, hosting platform, or listening device. The data from these solutions allows users to make more informed and optimized decisions around every element of audio creative, including script, voiceover, music, pacing, and more.

The combination of both Brand Lift and Attribution provides companies with independent, full-funnel campaign performances data on top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions and transactions, providing today’s most comprehensive set of lifecycle audio measurement analytics in the industry.

“The research, testing and measurement of audio assets are vital to campaigns pre-market, in-market, and post-campaign,” said Scott Simonelli, chief executive officer of Veritonic. “By deploying our audio Attribution and Brand Lift measurement solutions, AudioPlus is able to provide brands with a holistic picture of how a client’s audio is performing, further comprehending how their audio assets are achieving their goals as it relates to favorability, intent, and recall. We look forward to furthering our partnership with one of UK’s leading digital audio companies to help validate and support the audio investment of brands worldwide,”

For more information about Veritonic’s audio Attribution or Brand Lift solutions, visit www.veritonic.com or contact sales @veritonic.com.

NPR Selects Veritonic For Brand Lift And Attribution

~ Jen Thorpe

Veritonic, the industry’s comprehensive audio analytics and research platform, announced that NPR has selected the company’s audio-first attribution and brand lift solutions to provide best-in-class campaign performance data to their corporate sponsors. The data from Veritonic’s audio-first measurement solutions will provide NPR sponsors with full-funnel, independent and holistic campaign measurement that will allow them to optimize and further increase the ROI of their audio campaigns.

“Veritonic shares our passion for driving the audio industry forward, and we are thrilled to be leveraging their robust and independent attribution and brand lift measurement,” said Gina Garrubbo, President & CEO of National Public Media, the sponsorship subsidiary of NPR. “Veritonic’s indispensable data and analytics will enable our sponsors to understand the performance of ROI of their audio in a more comprehensive and holistic manner than ever before.”

“We are pleased to be supporting NPR in providing their sponsors with the reliable data and analytics they need to increase their ROI,” said Scott Simonelli, chief executive officer of Veritonic. “The powerful combination of attribution and brand lift provides full audio campaign lifecycle management and measurement that can’t be found anywhere else. The ability to glean actionable data from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions remain critical in creating and maintaining a high-return audio strategy.”

For more information about Veritonic’s brand lift and attribution solution or to get started, visit www.veritonic.com or contact sales@veritonic.com.

Veritonic Launches Audio-First Attribution Solution

~ Jen Thorpe

Veritonic, the industry’s comprehensive audio research and analytics platform, announced the launch of its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device. A key compound of Veritonic’s audio research and analytics platform, Attribution helps advertisers better understand the impact of their audio creative and gain actionable insights that further the ROI on their advertising dollars.

“As advertising dollars increasingly flow into audio, brands need the assurance that only Veritonic’s end-to-end measurement and analytics can provide,” said Scott Simonelli, chief executive officer of Veritonic. “Attribution is the perfect addition to our platform of audio research and measurement solutions, providing data-driven advertisers, brands, and agencies with the tools and insights they need to optimize their campaigns for greater ROI.”

Attribution is part of Veritonic’s suite of Campaign Performance tools which also includes Brand Lift. The preeminent combination provides companies with independent, full-funnel campaign performance data on top-of-the-funnel branding initiatives through bottom-of-the-funnel conversations and transactions.

Veritonic’s Attribution solution enables users to glean actionable insights on how audio is driving action on a given landing page, including site visits, cart activity, transaction data, and more. Through an intuitive and interactive dashboard, brands can determine which publishers and specific ads had the highest impact, then use that data to optimize ad performance.

“Advertisers are seeking greater granularity in tracking performance outcomes and Veritonic’s independence and trusted stance in audio research and measurement is well positioned to contribute to the growth of the audio and podcast advertising industry,” said Chris Bowlby, head of brand partnership at AdvertiseCast. “The availability of Veritonic’s Attribution solution will bring podcast advertisers more ways for understanding and optimizing the performance of their campaign investments.”

Veritonic’s Attribution solution is available now via self-serve or managed service. For more information or to get started, visit www.veritonic.com or contact sales@veritonic.com.