Westwood One Partners with Rolling Stone for Podcasts

Cumulus Media’s Westwood One announced a partnership with Rolling Stone to market and distribute their podcasts Useful Idiots with Matt Taibbi and Katie Halper and Rolling Stone Music Now. The agreement includes the back catalogue in addition to future episodes.

Useful Idiots with Matt Taibbi and Katie Halper is an informative and irreverent politics podcast with journalist Matt Taibbi and podcaster/writer Katie Halper. Episodes feature on-the-road coverage of the 2020 campaign and exclusive interviews, with humor, commentary, and dissection of the politics news of the week. Matt and Katie examine important stories that have slipped through the cracks and what the media got wrong – and laugh about whatever is left to laugh about. Episodes drop each Friday.

In Rolling Stone Music Now, the writers and editors of Rolling Stone take listeners inside the biggest stories in music, featuring interviews with their favorite artists, what’s playing in the office, experts insight on the week’s biggest music news, and much more. Episodes drop each Wednesday.

Westwood One and Imperative Entertainment Launch TRUE

CUMULUS MEDIA’s Westwood One and Imperative Entertainment premiered TRUE a weekly podcast that features often weird, but always true stories of strange events and unforgettable moments. Each episode explores unusual, obscure, sometimes funny, sometimes creepy stories. Stories that you won’t believe that they’re real… but they are, because they’re TRUE.

The podcast series debuted on September 9, 2020, on all major podcast platforms. Westwood One partners with Imperative Entertainment to distribute, market, and monetize all their existing and forthcoming podcasts.

New episodes include topics such as:

  • ‘Balloon Boy’ – In October 2009, the Heene family claimed their six-year-old son was trapped in a homemade helium-filled gas balloon shaped to resemble a flying saucer.
  • ‘Pigeon King’ – The story of how Arlan Galbraith used pigeons to scam millions of dollars from small town farmers, mostly Mennonites, Amish, and Hutterites, across Canada and the U.S.
  • ‘Real-life Superheroes’ – Batman. Superman. Wonder Woman. Spider Man. The Avengers. The Fantastic Four. When we think of superheroes, these are usually our go-to figures from popular culture. In recent years, a unique cohort of concerned citizens from around the world has drawn inspiration from the big screen and comics alike.

Erik Krosby is the creator, host and producer of the series and Jason Hoch, President of Imperative Entertainment’s Podcast Division, is an Executive Producer.

TRUE marks the seventh series from Imperative Entertainment’s podcast division. Podcast series include In the Red Clay, The Syndicate, American Skyjacker: The Final Flight of Martin McNally, The Baron of Botox, Boomtown, and Gangster House.