Wondercraft

AI Audio Studio Wondercraft Launches Automated Ad Personalization In Partnership With Frequency

~ jen

Wondercraft, the world’s first AI-powered creative audio studio, and leading audio management platform Frequency, have announced an integration to let brands and media publishers produce and deploy personalized audio ad campaigns.

This announcement introduces Variations, a new feature in Wondercraft’s creative suite to enable automated creation of ad variations and personalization based on audience data signals. The integration creates the industry’s first seamless workflow from Wondercraft’s creative studio to Frequency’s dynamic campaign deployment, dramatically reducing the time and cost traditionally associated with personalized audio advertising.

The new workflow begins Wondercraft’s studio, where users can write, produce and edit their narrative audio using the AI-powered tools. The new Variations feature then allows users to craft multiple variations by adding alternative copy or using AI to generate hundreds of variations.

These versions can then be seamlessly exported to Frequency’s platform for campaign deployment and optimization, where users can trigger different variations of their ads based on real-time data signals including location, whether, time of day, audience demographics, and more than 35 other data signals. This high level of personalization allows advertisers to deliver personalized creative and relevant messages to their targets audiences, improving engagement and campaign effectiveness.

Oskar Serrander, co-founder at Wondercraft, comments:

“The audio industry is full of creative potential, but creative production and asset coordination for ads and host-reads are holding it back. By partnering with a creative audio production platform like Wondercraft, we are removing these long-standing barriers as we evolve the Frequency audio management platform to more publishers and brands. I believe this partnership marks a monumental shift towards an audio industry that is not only faster and more creative for advertisers and publishers, but smoother for all parties to better manage the day-to-day operation of ad campaigns.”

Pete Jimison, CEO and founder of Frequency, comments:

“As early adopters of both Wondercraft and Frequency, we’ve experienced firsthand how these technologies are revolutionizing audio advertising. This integration marks a major shift in how we serve our clients. It gives us the ability to provide unmatched creative flexibility, precise targeting with dynamic ads, and simplified campaign management. This is cutting-edge technology at its best: advertisers achieve better results, publishers enjoy higher engagement, and listeners receive more relevant ads. It’s the kind of innovation our industry needs.”

This partnership represents another step forward in both companies’ missions to bring millions of new brands and voices into the audio industry by way of creativity and workflow innovation for brands, agencies, and publishers.

The Variations feature is available today for all Wondercraft Enterprise users and can be used with the Frequency Creative Manager.

 

Wondercraft’s New “Director Mode” Puts Expressive AI Voices In The Spotlight

~ jen

Wondercraft, the world’s first AI-powered creative audio platform unveiled “Director Mode”, a feature that gives content creators unparalleled control over AI voices. This latest release turns Wondercraft’s audio editing platform into a virtual recording studio, allowing users to direct AI voice characters with precision and nuance.

Building on the success of Wondercraft’s Parrot Mode — which was released earlier this year and enabled AI voices to mimic a user’s own intonations and pronunciations — Director Mode is taking AI voice technology to new heights.

Wondercraft users can direct performances through a chat interface; instruction AI characters to adopt specific accents, emotions, and even unique speech patterns. This advancement will enable brands leveraging AI voices to express complex emotional narratives and subtleties with greater ease.

Wondercraft’s platform leverages the latest AI innovations from OpenAI, Google, Anthropic and a range of LLMs and voice models. With the launch of Director Mode, Wondercraft becomes the first audio platform to integrate OpenAI’s newest and most advanced model into its production studio.

Key features of Director Mode include:

Natural language interface: Give performance instruction to AI voices via a simple chat interface.

Full emotional range: Combine different emotions, moods, accents and tones for full-range voice performances.

Endless creative possibilities: From “speak English with a strong Swedish accent” to “sound excited but your trying to hide it,” or combine the two. The only limit is the user’s imagination.

Oskar Serrander, co-founder at Wondercraft, comments:

“Users can now ask their Wondercraft characters to authentically act out their scrips: Gasp, laugh, cheer, sound insecure, sarcastic or even speak like they have a mouthful of food in a New Jersey accent. Director Mode puts you in the coveted Director’s chair with complete control of the theatrical performance when producing ads, voice-overs or content.

“With Director Mode, Wondercraft is evolving to a must-have tool in the modern marketer’s tech stack. This feature represent a big leap forward in our mission to provide fast, affordable, safe and secure pro-quality audio creation in any language for brands and creative teams.”

Director Mode works seamlessly with Wondercraft’s extensive library of voice characters and the platform’s voice cloning feature, available to Pro and Enterprise users. This combination offers virtually limitless possibilities for creating distinct, engaging audio content for advertising, video voice-overs and content.

The platform is on a mission to make high-quality audio storytelling accessible to creative storytellers, with over 60,000 creatives across more than 50 countries already leveraging the tools, including teams from leading audio companies around the world including Amazon, Acast, DAX, Paytunes, Wondery, Audacia, Otonal and more.

Wondercraft Launches AI “Ad Studio”

~ jen

Creative audio studio Wondercraft unveiled the world’s first AI “Ad Studio” which will power end-to-end audio ad production for creative teams in one simple platform.

The produce release is the biggest since the company launched in February this year and has been designed to give creative teams at agencies, studios and brands the tools to produce, iterate and translate studio-quality ads in seconds simply by typing. It’s already being embraced by production studios including Audacia Audio, Acast, and Audio Ad Pro, and is being trialed by many of the world’s best recognized audio brands.

Dubbed “Canva for Audio” for its ability to radically simplify audio production, Wondercraft came out of Beta in February this year and has already attracted 40,000 users from all over the world.

How does Wondercraft’s Ad Studio work?

Creative – Wondercraft’s Ad Studio enables creatives to go from creative ideas to finished audio in seconds. Users can write copy and scripts from scratch or generate ideas using a library of prompts, quickly brining ideas to life.

Production – Brands can give a voice to their copy by choosing from hundreds of options covering multiple languages, accents and emotions. Using “Parrot Mode” creatives can direct AI voices to deliver lines with a specific tone or intonation to achieve their creative vision.

Editing – A powerful new timeline editor enables users to easily adjust voice speed, perform voice-over retakes, and enrich their production using a vast library of music and sound effects, ensuring a polished and professional final product.

Collaboration – With built-in commenting and approval workflows, brands and creatives can collaborate seamlessly in a single interface, reducing friction and shortening the production process from weeks to hours.

Localization – Brands can use Wondercraft to localize audio ads for multiple markets. Existing audio ads can also be uploaded and translated into over thirty languages in seconds.

Wondercraft’s co-founder Oskar Serrander comments:  “We’re finally making it possible for brands to produce audio at the speed of culture.

“This is a big update: audio and voice-over creation is at Wondercraft users’ fingertips. What has notoriously been a lengthy and expensive process can now be accomplished in minutes, at a fraction of the cost with no compromise on quality. Creatives can produce endless variations of copy, voices, music, sfx and languages, meaning ad campaigns can be tailored and deployed across multiple markets with ease.

“By streamlining creative production we’re enabling brands and agencies to explore innovative ideas which will help the audio industry grow. We want to see podcast, radio, and music-streaming companies move into a position where they can compete with the likes of Alphabet, Meta and TikTok in the advertising world. Today marks a huge step in that direction.”

Kym Treasure, CEO at Audacia Audio comments: “At Audacia Audio, we’ve found Wondercraft to be an indispensable partner in our audio advertising campaigns. Their intuitive interface simplifies the process of crafting professional audio adverts into any language. From copywriting to voice cloning, translation and background music selection, their tools provide unparalleled flexibility and quality.

“The technology has enabled us to create a quantity and quality of audio ads for clients we could not have come close to otherwise, so our clients can focus their energy and budgets on marketing and monetisation. Our clients have been excited and receptive to the power of this new technology to drive fast audio ad production and iteration for multiple international markets and consumer segments.”