TPX, Canada’s podcast advertising experts, announced a new partnership with HowStuffWorks, the leading for-profit publisher of entertaining and informative podcast content.
The agreement gives TPX (The Podcast Exchange) the first right to market and sell advertisements in the HowStuffWorks podcast network in the quickly growing Canadian market and is made possible due to HowStuffWork’s ability to geo-target relevant host-read advertising.
“This agreement signifies growing confidence in TPX’s position as Canada’s leader in podcast advertising,” stated Jean-Marie Heimrath, President &CEO of TPX. “Our value-add includes published research and in-house expertise to help agencies research, craft, target and curate successful and uniquely Canadian podcast advertising campaigns.”
HowStuffWork’s President and CEO Conal Byrne echoed Heimrath: “As HowStuffWorks Grows year over year, launching new hit shows every month to add to our stable of mega-hits like Stuff You Should Know and Atlanta Monster, we are seeing our audience growing around the world, too – and Canada is no exception. We want to deliver not just the best content for these fans, but the most relevant, highest-quality advertising. We have full confidence in TPX to help get us there in the Canadian market.”