Month: July 2023

Sonoma Joins Podster On Their Global Podcast Journey

~ jen

Podster, a Danish startup, partners up with the largest media company in Finland, Sonoma Media Finland. The two companies will join forces in order to improve the sound experience for Finnish podcast listeners.

The collaboration between Podster and Sonoma Media Finland is great news for everyone who likes to spend time listening to true crime. The two parties have agreed on producing Förhörsrummet – a podcast that recreates authentical police interrogations. Förhörsrummet originates from Sweden, where more than 100,000 listeners tune in every week.

For the moment, Podster will adapt and produce 11 episodes of Förhörsrummet into Finnish with the help of local creators. The show is available on Sonoma Media Finland’s streaming service Supla, which is one of the most popular podcast services in Finland.

The agreement between poster and Sanoma Media Finland could be categorized as the beginning of a new era, since Podster is the first international sound supplier for the leading Finnish media company.

“We are very excited, and we feel privileged to have the opportunity to work with the largest media company in Finland,” comments the CEO of Podster, Henriette Høj Gharib. She adds, “Förhörsrummet is definitely proof that a well-written and well-produced podcast have the capability to travel across borders. We are thrilled to have taken another step toward making best-selling podcasts available in other languages.”

Head of Content at Sonoma Media Finland, Jenni Kangasniemi, states: “We were impressed with Podster’s innovative and ground-breaking concept right from the start. We believe that their ideas regarding making content available in multiple languages will change the way we think and handle podcast productions in the future.”

Jenni Kangasniemi continues, “We have great confidence in the quality of Podster shows and productions. The Danish company has a great understanding of the source material and what it takes to make that particular production work in the target language. We are looking forward to making Förhörsrummet available and cannot wait to hear what our subscribers think of the true crime show.”

About the companies:

Podster is a podcast company based in Denmark. Their goal is to introduce best-selling podcasts to new markets by locating amazing podcasts from all over the world and reproduce them to other languages.

Sanoma Media Finland is the leading Finish cross-media company. They own a variety of media outlets in Finland, including one of the most popular podcast services: Supla.

The Podglomerate Meets Growing Demand With the Appointment Of New Senior Marketing Manager

~ jen

Given a record demand for podcast marketing and audience growth services, The Podglomerate is proud to announce the promotion of Madison Richards to Senior Manager of Marketing and Audience Development. 

In this newly created role reporting directly to Joni Deutsch, The Podglomerate’s Vice President of Marketing and Audience Development, Richards will be responsible for executing marketing campaigns and audience growth strategies for the company’s high-profile portfolio of clients.

“I’m excited to build on my past podcast marketing successes, all while fueling my passion for storytelling in this role,” says Richards. “I also look forward to continuing my journey at The Podglomerate and helping our clients identify and broaden their audiences.”

For the past year, Richards has saved as an intrigue part of the Podglomerate’s team as a Marketing Manager, where she helped employ audience development strategies for acclaimed clients including the ground-breaking Freakonomics Radio, the Signal Award-winning PBS podcast Going Wild with Dr. Rae Wynn-Grant, and KUOW (Seattle’s NPR station)’s chart-topping Ten Thousand Things with Shin You Pai, among others.

“We are so pleased to promote Madison to this new role and support her growth as a leader in podcast marketing,” says Joni Deutsch, VP of Marketing and Development. “In doing so, The Podglomerate is excited to expand our team’s capabilities to more podcasters and publishers given the increasing demand for innovative and data-driven audience growth strategies.”

“Madison has proven time and again that she has a keen eye for identifying growth areas for our clients, and then executing on that vision,” says The Podglomerate founder and CEO Jeff Umbro. “Our clients are lucky to have her working on their shows, and we’re even luckier to call her a colleague.”

The Podglomerate is the award-winning firm for podcast production, marketing/audience development, and monetization. Since its start in 2016, The Podglomerate has grown to represent more than 70 podcasts accounting for more than 30 million monthly downloads, with shows topping the podcast charts and receiving features on every major podcast distribution app with national coverage across print, digital, radio, and television.

It’s high-profile list of podcast clients includes The Podglomerate original production Missing Pages (acclaimed in New York Magazine, The Guardian, and Washington Post), Magnificent Noise’s This is Dating (named “one of the best podcasts of 2022” by Vulture), NHPR’s Bear Brook (named a best true crime podcast by Stephen King), as well as podcasts from PBS, NPR stations (including NHPR, WHYY, LAist/KPCC, KUOW, and more), Harvard, Stanford, MIT, Forever Dog, iHeart, Substack, GBH, WNET, Expedia, LitHib, American Public Television, Optum, CVS Health, and Hubspot, among many others.

Signal Hill Insights Welcomes Audio Sales Veteran Grace Carrick

~ jen

Leading audio research firm Signal Hill Insights is excited to announce that audio sales veteran Grace Carrick has joined as Head of U.S. Business Development.

Responding to the continued positive growth in digital audio advertising, Carrick will lead efforts to bring Signal Hill’s innovative holistic brand lift measurement to more agencies and brands in order to help them better assess and optimize their podcast and streaming audio campaigns.

Carrick has more than 25 years of experience in audio sales, including terrestrial radio and streaming. She was an early advocate for podcast advertising, serving as VP of Advertising Partnerships at Midroll Media (acquired by SiriusXM/Pandora), where she developed, negotiated and executed podcast activations for some of the largest brands and agencies in the space.

Paul Riismandel, Signal Hill’s Chief Insights Officer, said, “When Grace and I worked together at Midroll she sold the very first podcast campaigns to some of the nation’s biggest brands, often requiring brand lift measurement. Working closely with her on executing these studies I came to admire her extensive experience in audio and the deep relationships and trust she forged with her clients. Grace’s curiosity and attention to detail meant she put in the effort to understand clearly just how and why podcasts preform for brands. I’m fired up to get the band back together again to bring new measurement innovations to the digital audio marketplace.

As VP, Sales for Westwood One and Dial Global Carrick built and fostered key brand and agency relationships, executed turn-key network radio and audio extension campaigns for advertisers across a national footprint of 8000+ radio stations, and high-profile sports and entertainment audio programming including the NFL, NCAA, and The Grammys. She has been recognized for consistently exceeding revenue goals, and for helping amplify the national audio marketplace with conceiving and organizing industry through leadership seminars and events.

Carrick said, “I am beyond thrilled to bring Signal Hill Insights’ unique audio brand lift measurement solutions to national advertisers and agencies. In particular, the Signal Hill team has an extraordinary vision to move the podcast and audio advertising industry forward by combining unmatched experience with holistic insights, focused on optimizing brand impact. The industry is at a critical inflection point that demands this kind of innovation. I’m ready to dive in.”

Signal Hill Insights is an audio research firm with a core focus on brand lift studies for podcasts, streaming audio and radio, and survey-driven audience insights. Signal Hill partners with broadcasters, publishers and advertisers on custom research solutions for audio, including industry leaders like Acast, Cumulus/Westwood One, iHeartRadio, NPR, Pacific Content, SXM Media, and Triton Digital.

Libsyn’s AdvertiseCast Signs New Exclusive Ad Partnership With Big IP Media

~ jen

Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced an exclusive advertising deal between Libsyn’s AdvertiseCast, the industry’s premier podcast marketplace that connects advertisers with podcasters, and podcast production company Big IP Media.

The new exclusive ad partner’s roster of podcast will leverage AdvertiseCast’s host-read and Automatic Ads solutions to augment host-read programs with programmatic ad revenues.

Big IP Media’s roster of shows include The John Campea Show, Star Wars Explained, Dan Murrell Podcast, Happy Sad Confused, Sean Chandler Talks About, and Film Speak. No Filter with Zack Peter, which covers reality TV and had its two biggest months ever in May and June covering Bravo’s “Vanderpump Rules,” will join Big IP Media and AdvertiseCast in August.

Rich Selah, Senior Vice President of Content Partnerships at Libsyn’s AdvertiseCast said, “We look forward to working closely with Big IP Media and their compelling stable of podcasts. This partnership is a testament to our shared commitment to delivering exceptional podcast experiences and maximizing advertising opportunities.”

Scott Porch, Founder of Big IP Media, added, “I am thrilled with the opportunity to collaborate with Libsyn’s AdvertiseCast and their dedicated sales team to effectively monetize our shows. Their expertise in the podcast advertising industry, combined with their proactive approach, makes them the ideal partner to help us drive the revenue potential of our content.”

Libsyn’s AdvertiseCast empowers brands to effectively target and reach a fast growing and coveted podcast audience and helps creators to monetize their audio and video content. The marketplace combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators.

For more information or to advertise on Big IP Media podcasts, please reach out to sales@advertisecast.com.

 

Sounder and PodRoll Announce Strategic Partnership

~ jen

Sounder, an audio intelligence platform that builds powerful data solutions to unlock podcast monetization, brand safety, contextual targeting, and discoverability for audio content, and PodRoll, the innovative start-up company aimed at revolutionizing podcast recommendations and discovery, are thrilled to announce their strategic partnership. This collaboration drives more nuanced, relevant, and personalized content recommendations, transforming the podcast listening experience.

PodRoll, founded by podcast industry veterans who previously co-founded Megaphone, has chosen Sounder as its premier partner to power its recommendation engine. With PodRoll’s unique strategy of increasing podcast consumption through post-episode recommendations, this partnership solidifies both companies’ commitment to enhancing user engagement and providing meaningful content to podcast listeners.

“Sounder’s AI-driven solutions, coupled with their exceptional brand safety and suitability solutions and contextual intelligence, perfectly align with PodRoll’s vision of introducing a first-of-its-kind platform,” said Jason Cox, co-founder of PodRoll.

Sounder’s technology enables PodRoll to deliver highly personalized podcast recommendations based on each listener’s preferences and behaviors. By leveraging Sounder’s cutting-edge AI tools, PodRoll can analyze and classify podcast content at scale. This powers PodRoll’s recommendation engine and helps them direct listeners to their next favorite episode.

The power of this partnership lies in the intersection of Sounder’s industry-leading AI and PodRoll’s innovative approach. The extensive industry knowledge and expertise of PodRoll’s founders, combined with Sounder’s advanced AI capabilities, ensure that the partnership is set to provide a breakthrough service for the podcast industry. 

“PodRoll’s mission to increase podcast consumption aligns seamlessly with our own goals of elevating to be their chosen partner, leveraging our AI technology to provide deep, meaningful content insights that drive the discovery and recommendation engine at the heart of PodRoll’s platform.”

This partnership provides podcast publishers with unprecedented ability to buy, sell, and monetize podcast recommendations, offering a game-changing opportunity to grow their podcasts(s) at scale. Listeners benefit from this collaboration through improved content discovery, personalization, and better contextualization of podcasts.

Sounder and PodRoll’s collaborative tools have already delivered a measurable uptick in listener engagement, with early data showing a 30% increase in podcast consumption.

“This partnership with Sounder enables us to enhance our platform’s ability to deliver relevant, engaging podcast content to our users,” said Matt Turck, co-founder of PodRoll. “We’re excited to bring a new level of sophistication to the podcast discovery and recommendation process.”

About Sounder

Sounder is an industry-leading AI company specializing in podcast content classification. Its advanced technology enables precise content discovery and recommendations, providing brand safety and suitability solutions, and contextual intelligence to podcast creators and consumers.

About PodRoll

PodRoll is a new podcasting startup founded by industry veterans who previously co-founded Megaphone. The company is focused on improving podcast discovery and recommendations, driving increased consumption and providing publishers with an innovative platform to monetize their content.

Podcast Media Company Telling Launched In The UK

~ jen

A new podcast media agency and consultancy, Telling, is launching  in the UK this week, with a specific focus on championing the power of performance marketing in podcasts. 

Its Founders will be bringing expertise from the billion-dollar US podcast market to the UK and Europe which has, to date, been dominated by more brand-style podcast campaigns. The new agency will be co-led by Georgina Holt and Christiana Brenton, making it one of the few female-founded companies internationally in both the media agency and podcasting space.

In the US, performance marketing (or ‘direct response’) has underpinned the podcasting advertising industry, equating to 52% of the total US podcast advertising revenue (forecasted to hit $2.3bn in 2023 according to PwC.) Here in the UK, the spend on performance marketing campaigns in podcasts is estimated to be less than 20%, despite numerous studies that cite podcasts as the leading platform for capturing consumer attention which translates into direct action. Through its performance marketing approach, Telling will seek to maximize return on ad spend for advertisers and drive new customer conversions.

With Telling, Brenton and Holt have the dual objectives of supporting US based direct-to-consumer (DTC) brands to reach more customers in the region, as well as working with new and exciting UK and European high-growth DTC companies to achieve or expand their podcast marketing results. High-profile global DTC brands include BetterHelp, Athletic Greens, Squarespace, Audible and HelloFresh currently invest in millions of dollars in podcasting to acquire new customers, continually proving the power of the channel in driving key performance objectives.

Telling will leverage its Founders’ combined years of international podcasting and media experience across APAC, EMEA and the Americas. Holt has more than two decades of experience in commercial and strategy roles. Prior to joining Acast – where during her three year tenure she was UK an IE Managing Director before moving to New York as Managing Director of Americas, and named as one of The Hollywood Reporter’s most influential people in podcasting – Holt was the Executive Director and Publisher of Stylist and Stylist Studios and has previously worked for Hearst as Publisher of Cosmopolitan and Commercial Strategy Director.

Brenton has over a decade of media experience in three regions globally. Prior to joining Acast in 2019, Brenton worked in Sydney as Group Sales Manager for Nova Entertainment and received the accolade of being named one of B&T Magazines 30 Under 30.

During her time at Acast, Brenton was the number on global revenue generator, before moving on to key sales and strategic leadership roles to deliver consistent, double digit, YoY growth for the podcast marketplace. Brentons’s thought leadership around the advertiser challenges of concentrating spend in the top shows alone has recently been captured at the IAB Podcast Upfronts and published in the Podcast Business Journal.

Together, in podcasting, they have led Acast’s market and sales teams in both the UK and US, supporting brands with successful advertising strategies in podcasting and working with some of the biggest and most respected international publishers including The Economist, The Guardian, BBC, and The Financial Times and some of the world’s most popular independent global creators and agents such as Higher Ground Productions, founded by President Barack Obama and Mrs Michelle Obama, Off Menu, WTF with Marc Maron, Sh**ged, Married, Annoyed, Stak, YMU, WME, and Avalon.

 

ARN Research Demonstrates The Power Of Podcasting Advertising

~ jen

ARN’s neurolab has released its latest piece of research that delves into the power of podcasts and highlights how brands can leverage this premium audio space.

Titled: “Intimacy Never Sounded So Good,” the study was led by ARN’s Research & Neuroscience Specialist, Dr Tribikam Thapa (Rana), and ARN’s Director of Research & Insights, Justin Stone. The study used cutting-edge neuroscience and sensor technology to understand what happens to our brains when we listen to podcasts, and how these changes influence behavior.

The results showed that podcasts garner 44% more mental availability than other digital channels, with advertising also viewed to be 30% more trustworthy when heard on podcasts rather than when seen on social platforms.

Overall, podcast listening was found to develop better memories than other digital channels tested, with the study highlighting three key recommendations for brands and advertisers looking to make deeper connections with listeners:

Be Intimate – businesses should consistently implement a human voice as part of their digital strategy to get closer to audiences. This is amplified if the voice is familiar to them, allowing advertisers to capitalize on emotional triggers elicited by the familiarity of a talent’s voice.

Be Heard – businesses can benefit from the high levels of memory encoding and retrieval during podcasts, while maximizing engagement and attention cut through with post-roll advertising.

Be Seen – campaigns that use audio priming improve the attention people pay to ads on social media by +82%. This opens the door to the total campaign being remembered and connected.

Dr Tribikam Thapa (Rana), said: “This latest research demonstrates that podcasts provide an exceptional audio space for uninterrupted cut-through with the added advantage of nurturing existing consumer relations and fostering new connections. This is evidenced by increased attention, high quality memories, and strong levels of trust for what listeners hear in podcasts compared to what is seen in other digital media platforms. Businesses should consider podcasts in the mix at at creative campaign level to future brand image, increase brand connectivity, ensure brand safety, and improve brand salience.”

This is Dr Thapa’s first research release since joining ARN in December 2022. Holding a Bachelor’s and Master’s degree in Physiotherapy and a PhD in Neuroscience. Dr Thapa has taught various courses related to Research Methodology, Human Anatomy, Neuroscience, and Epidemiology. Dr. Thapa also served as a Research Fellow at Monash University for three years, where he utilized brain imaging and stimulation techniques to investigate brain function and physiology. 

About ARN’s neurolab:

ARN neurolab – the first in-house media research initiative of its kind in Australia – was launched in late 2020 to provide commercial clients and the audio industry with the most comprehensive insights into audio to-date. ARN neurolab works with clients to evaluate and optimize impact across radio, music streaming, and podcasts, enabling clients to strategically plan audio that builds brands effectively, influences behavior, and maximizes creative impact across the audio stack.

 

Koromone Asabe-Yobaere Appointed Co-Founder and Chief Brand Officer At Jamit

~ jen

Jamit,  an audio entertainment company empowering diverse voice creators and podcasters, announced that Koromone Asabe-Yobaere (KAY) has been appointed Chief Brand Officer and Co-Founder, effective immediately. 

Koromone brings over ten years of expertise in strategic brand management, corporate communications, and creative storytelling. She will report to Orizu (Co-Founder and Chief Executive Officer) and work closely with Stan Agbadugo (Co-Founder and Chief Content Officer) to define Jamit’s brand vision and execute brand marketing strategies and campaigns on behalf of Jamit. Furthermore, Koromone will train, manage, and grow Jamit’s marketing and communications team.

“Koromone brings a wealth of experience and a unique perspective that aligns perfectly with our mission to empower diverse voices and stories. Her expertise in branding and marketing is unparalleled,” added Orizu. “Still, it’s her passion for storytelling and how she understands the art of narrative, the power of connection, and the magic that happens when the right story finds the right audience that makes her a true powerhouse. She’s stepping into a role that she was born to play.”

Koromone previously served as Managing Editor at TechCabal, where she was responsible for leading (virtual) newsroom operations, managing a team of journalists and reporters, planning and executing small and large-scale events, and positioning TechCabal as the leading pan-African media publication on the continent. Koromone has worked for several well-known brands, including Mashable, EBONY, Flutterwave, and Clane. She has also provided contract-based editorial services to Wallets.Africa, HerVest, SeventhSpace, and No Filter PR.

“Koromone is an extraordinary storyteller, known for her ability to transform brands and possesses a natural understanding of storytelling,” said Agbadugo. “As we set out on our exciting journey of expansion, it is essential to introduce Koromone, who has consistently captivated audience and organizations with her voice and ideas. As the Co-founder and Chief Brand Officer at Jamit, she will be crucial in expanding our influence and appeal at Jamit.”

Koromone will shuttle between Jamit’s studio in Lagos and the office in San Francisco.

About Jamit

Jamit is an all-in-one audio entertainment offering creation tools, engagement rewards, rich listening experiences, and hosting services to podcasters, audio storytellers, and their fans globally. Jamit is a social audio-verse for voices and audio stories that address diverse issues, experiences, and stories. Over the last two years, we’ve built a community of vibrant creator who love to connect, speak their minds, and make their voices heard.

 

Rise Of The Chief Audio Officer: The Missing Ingredient

~ jen

Oxford Road, the leading independent audio advertising agency, has just released  its latest through-leadership white paper, “Chief Audio Officer: The Champion Every Brand Needs To Win in Audio”. 

The report highlights how to unlock the often-underestimated power of audio as a marketing tool through specialized dedication and features insights from leading marketers who fit the role of “Chief Audio Officers” (CAOs) at their respective companies, including seasoned practitioners: Nick Karrat (CMO, Tommy John), Shane Pittson (VP, Growth & Acting CMO, quip), Corey Eng (Senior Growth Lead, Shopify), and Morgan Ainsworth (Growth Marketing Manager, Indeed). Chief Audio Officer also includes context and commentary from Stew Redwine (VP Creative Services), Giles Martin (EVP Strategy & Insights), Spencer Semonson (Media Buyer & Planner), Steven Abraham (President), and Dan Granger (CEO/Founder) at Oxford Road.

These leaders make the case why audio is a transformative marketing opportunity within their brand’s channel portfolio and why a dedicated role is needed to take full advantage of this unique marketing channel. The white paper shares hard-won knowledge of how to manage and champion audio across all its nuanced formats (radio, podcast, streaming) while answering challenges and driving results.

“A Chief Audio Officer functions like an internal Center of Excellence. They’re responsible for communicating how audio works to the rest of the marketing organization,” observes Morgan Ainsworth of Indeed.

Why should brands pay attention? To begin with, the audio advertising industry is expected to reach $17.5B in 2023. As the white paper states, “while only 39% of Americans believe in the statement ‘most people can be trusted,’ 70% of podcast listeners mentioned feeling a sense of companionship or connection with a podcast host.”

That level of trust, argues the paper, more than justifies the Chief Audio Officer. “Audio is in a league of its own. There’s a lot more to be done,” says Corey Eng of Shopify. “You can’t rely on vanity metrics in audio because they are not a reliable indicator of success. You have to go a level deeper.”

While the term “Chief Audio Officer” may seem novel, this paper underlines several marketing leaders’ successful use of audio strategies, regardless of their official titles, to catapult their brands to new heights. From radio and podcasts to streaming audio, the capacity for audience engagement through audio is powerfully demonstrated. The efficacy of building a strong relationship with audio hosts who have a direct line to their audience is unmatched in marketing.

“Genuine endorsement is unique. It’s the most powerful channel for the consumer, but it’s also the most defendable for the brand,” said Nick Karrat, Tommy John’s CMO. “That’s why the audio channel is unique and why live endorsements within audio are the crown jewel.”

The white paper argues that the rise of the Chief Audio Officer is the next step in giving audio marketing the energy it deserves to unlock transformative growth for brands and the industry.

“For many brands, audio is an afterthought, or a box to be checked in media planning,” says Granger. “But for brands who accept its challenges and lean in, it can become their secret weapon for acquiring new customers at scale. Our new study explores this concept deeply, calling for a dedicated role to ensure the success of this channel. It’s not about rebranding an existing role, but understanding that audio needs a champion who can help the brand navigate and maximize its unique opportunities.”

Stew Redwine (VP of Creative, Oxford Road) emphasizes the point: “when your favorite audio host adds a personal connection to the product or service being advertised, they unleash the maximum power of audio.”

In the era of impersonal digital marketing, what sets audio apart from other kinds of advertising is the relationships forged between host and curious, passionate individuals, unleashing the channel’s full potential. Nick Karrat says it best: “Whether it’s on a podcast, terrestrial, or satellite, you’re dealing with relationships and people.” In order to get the most from those host-to-audience connections, you need a Chief Audio Officer to bring it all together. “Chief Audio Officer: The Champion Every Brand Needs to Win in Audio” by Oxford Road, is available now for download.

Quill And Cohost Announce Key Leadership Promotions

~ jen

Quill, the leading branded podcast agency, and its sister company CoHost, a cutting-edge podcast hosting, analytics and audience insights platform built for brands and agencies, announced  the promotions of three key members of their leadership team.

Alison Osborne has been promoted to Vice President of Marketing, after leading the marketing team since she was brought on in 2020. Stephanie Andrews has been appointed Vice President of Product and Product Operations, working on CoHost since its inception in 2022. And Brittany Nguyen now serves as the Director of Design, overseeing both the agency’s production and product design departments.

Alison Osborne, previously the Director of Growth Marketing, has been instrumental in shaping the marketing strategy for both brands. Her commitment to data-driven marketing approaches has driven significant growth and recognition within the industry. In her new role as VP of Marketing, Alison will be working to strengthen growth and recognition within the industry. In her new role as VP of Marketing, Alison will be working to strengthen positioning in the existing markets and lead both brands and new markets. More about Alison’s contributions can be found here.

Stephanie Andrews, in her new role as VP of Product and Product Operations, will continue to strengthen the product strategies for both brands while prioritizing a strong customer success model. With her passion for crafting user-centered digital experiences, Stephanie’s new position will capitalize on her unique ability to bridge product development and customer satisfaction. More about Stephanie can be found here.

As Director of Design, Brittany Nguyen will continue to lead sound engineering at Quill, ensuring top-notch sound quality for clients and product design, and product design at CoHost, building valuable customer experiences for all users. Brittany’s novel perspective on balancing technical requirements with creativity and user needs has played a pivotal role in defining product offerings and client content. More about Brittany can be found here.

“These promotions reflect the extraordinary contributions Alison, Stephanie, and Brittany have made to both Quill and CoHost,” says Fatima Zaidi, CEO & Founder of Quill and CoHost. “Their deep industry knowledge and commitment to innovation have been essential in our success. We are excited to see them step into these leadership roles and drive further growth and product development.”

For more information, please visit quillpodcasting.com and cophostpodcasting.com 

About Quill and CoHost

Quill is an award-winning branded podcast agency that helps leading organizations tell stories that make an impact. Their work spans across brands including Expedia Group, McKinsey & Company, PwC, TD, Emergent Biosolutions, and many more.

CoHost is a leading provider of podcast analytics and audience insights. Brands and agencies like Content Allies, JAR Audio, Expedia Group, and PwC use CoHost to measure, grow, and manage their podcasts.