Backyard Ventures, a strategic partner for visionary creators building sustainable media brands across platforms, announced that the New York Times bestselling author Ryan Holiday has entered into an exclusive partnership with the company. 

This expanded relationship makes Backyard Ventures the official representative across all of Holiday’s properties, including his podcasts “The Daily Stoic” and “The Daily Dad” and associated daily newsletters and weekly video content.

The move reflects the continued growth and evolution of both parties. Holiday, renowned for reviving interest in Stoic philosophy through bestselling books such as “The Obstacle Is The Way,” “Ego is the Enemy”, and “Discipline is Destiny,” has built an expansive multimedia empire that reaches millions daily.

“Backyard Ventures have been in incredible partner to me, Daily Dad, and the Daily Stoic brand. Over the past few years, they’ve helped transform our newsletters and YouTube channel into a meaningful and sustainable part of the business. I’m excited to now have everything under one roof again – with a single, trusted partner helping us grow and create value across all our media properties,” said Holiday.

As part of this next chapter, Holiday is preparing to run the historic Marathon-to-Athens route in Greece on July 13th, a nod to the ancient endurance feat that gave rise to the modern marathon.

Athletic footwear brand HOKA sponsors this significant run, a prime example of how Backyard Ventures strategically curates exclusive brand partnerships for its creators, generating unique revenue opportunities and providing brands like HOKA with unparalleled access to influential figures and their loyal communities. More details about the activation will be announced in the coming weeks.

“Ryan’s platforms have become daily rituals for millions of people,” said Matt Cisneros, CEO and Founder of Backyard Ventures, “At Backyard, we don’t just facilitate brand deals, we embed brands into our clients’ ecosystems, ensuring partnerships feel organic, meaningful, and aligned with their audience’s values.”

Ryan Holiday is represented by William Morris Endeavor (WME), who spearheaded the negotiations with Backyard Ventures.

Backyard Adventures, a leader in digital media partnerships empowering creators to connect with audiences across platforms, has announced its exclusive representation of best selling author and happiness expert Gretchen Rubin and her highly popular suite of newsletters — marking a major expansion in the company’s growing newsletter portfolio.

With over 1.3 million subscribers, Gretchen Rubin’s newsletters — “5 Things Making Me Happy,” “5 Things To Try This Month”, and “5 Things Not To Miss” – have become must-reads for those seeking fresh isights, practical tips, and a dose of joy. Rubin launched her first newsletter in 2007 alongside her blog The Happiness Project. 

The “5 Things” format debuted in 2018 and quickly became a fan favorite, eventually expanding into multiple additions in 2023 to share even more tips and ideas with readers.

Previously managed in-house, the newsletters will now be exclusively represented by Backyard Ventures, which is known for helping creators expand their reach and build sustainable digital businesses.

“Gretchen’s work exemplifies the kind of thoughtful, high-impact content that resonated deeply with audiences,” said Matt Cisneros, CEO and Founder of Backyard Adventures. “We can’t wait to help her grow her already-powerful platform and create meaningful brand opportunities that align with her message and mission.”

Rubin added, “In my work, I explore insights and practical suggestions that can help us make our lives happier, healthier, more creative, and more productive — and my newsletters are one of my favorite ways to share these ideas. This partnership with Backyard Adventures, who value authentic engagement, will significantly expand my reach and influence. I’m excited to see what we create together.”

Each of Gretchen’s newsletters delivers a unique blend of inspiration, insight, and practical wisdom – here’s a closer look at what readers can expect from each.

“5 Things Making Me Happy” – A weekly dose of delight from Gretchen’s own life, this newsletter shares the little things bringing her joy — books, tools, ideas, and observations – to inspire readers to notice and savor happiness in their own lives.

“5 Things To Try This Month” – A practical, habit-focused to guide small change that make a big impact. Each month, Gretchen offers simple, actionable suggestions to help readers build better routines and live with more intention. 

“5 Things Not To Miss” – Curated with curiosity and care, this monthly roundup features cant-miss content, from fascinating articles and podcast episodes to helpful resources and Gretchen’s latest work — perfect for lifelong learners and happiness seekers alike.

Rubin is the author of seven New York Times bestselling books, including The Happiness Project, and Better Than Before, and host of the award-winning podcast Happier with Gretchen Rubin, which has amassed more than 280 million downloads. 

Her broader ecosystem also includes the Happier app, a line of customizable products, and her groundbreaking Four Tendencies personality framework, which has helped millions better understand themselves and others.

This partnership underscores Backyard Ventures’ ongoing mission to champion visionary creators and deepen their connection with audiences across digital platforms.