Edison Research

Nielsen And Edison Research To Launch Groundbreaking Podcast Dataset in Nielsen’s Media Planning Tool

~ jen

Nielsen, a global leader in audience measurement, data, and analytics announced a new collaboration with premier podcast research firm Edison Research, to launch Nielsen Podcast Fusion powered by Edison Research. For the first time, advertisers and agencies will be able to plan, optimize and compare all major media types — including podcasts, TV, radio, digital and social — in one place. 

This new data fusion will integrate the industry-leading Edison Podcast Metrics into Nielsen’s widely used media planning tool, Nielsen Media Impact (NMI). NPR and Ocean Media are among the charter subscribers at launch.

Podcasts have scale, now reaching the majority of adults 18-34 monthly with an impressive 32% share of ad-supported audio.  As podcast listenership continues to grow, it is critical for advertisers to have sophisticated tools and data to effectively plan, measure and optimize their audio investments.

Nielsen Podcast Fusion NMI will provide an even more holistic view of media planning and helping users uncover valuable insights and demonstrate the effectiveness of their campaigns. NMI users will also be able to optimize media plans by specific podcast networks and genres, as well as top podcast programs.

“We know that young people are consuming podcast as a huge part of their media diet,” said Rich Tunkel, Managing Director of Nielsen Audio. “Nielsen continues to be at the forefront of media measurement so that advertisers can create their plans with confidence. This new collaboration further extends that confidence to audio and podcasts.”  

“Nielsen Media Impact is a critical tool for cross-platform media planning, and we are excited to bring our best-in-class podcast measurement data to this ecosystem.” said Melissa Kieche, Senior Vice President at Edison Research. “Our strategic partnership will help advertisers better understand the power of podcasting and its role in the broader media landscape.”

“For our clients, seamless podcast planning alongside other audio and video channels is vital. The integration of podcast metrics into NMI makes tis a reality, allowing us to evaluate and develop more intelligent, cross-platform media strategies for our brands. We see this as a pivotal advancement.” – Marcella Wilfong, Associate Director — Planning & Insights, Open Media.

“Integrating podcast data with Nielsen Media Impact marks a pivotal step in how the industry approaches cross-media planning. With podcast now a key player in the advertising ecosystem, this collaboration will empower advertisers to harness detailed insights and optimize their campaigns effectively across all major types.” – Susan Leland, Director, Audience Insights at NPR.

Majority Of Brits Listened To A Podcast Last Month; Medium Poised For More Growth

~ jen

Edison Research’s The UK Podcast Consumer 2025 reveals the massive tech of podcasts in the UK and the indicators that podcast listening has room to grow.

Majority of Brits consumed podcast in the last month: 71% of those in the UK ages 16+ have ever consumed a podcast, 51% have consumed a podcast in the last month, and 33% have consumed a podcast in the last week.

 UK Podcast listening is poised for growth: Adoption of smart TV’s in homes for podcast consumption, more accessibility and variety of podcast on digital services, and increase in infotainment systems in cars all allow room for growth in the medium.

The number of UK weekly podcasts consumers ages 15+ who listen most often on a smart TV has doubled since 2023: 4% listened most often on a smart TV as of Q1 2023 compared to 8% who listened most often on a smart TV as of Q1 2023 compared to 8% who listened most often on a smart TV as of Q1 2025.

33% of UK weekly podcast listeners ages 15+ use Spotify most often to listen to podcasts; 20% use YouTube, 15% use BBC Sounds and 13% use Apple Podcasts.

38% of those in the UK ages 18+ who have driven or ridden in a car in the last month have either Apple CarPlay or Android Auto in their primary vehicle.

Edison Research Senior Director of Research Gabriel Soto presented findings from the study, which combines research from Edison’s The Infinite Dial UK, Edison Podcast Metrics, and other original research.

“This year’s UK Podcast Consumer Report shows not only mainstream adoption, but also how podcasts are reaching valuable and diverse audiences,” said Soto. “For advertisers, this is a pivotal moment. We at Edison are bullish on podcasting because the data shows further adoption potential, robust ad ROI and tools already in place to help brands confidently invest in podcasts as a core part of their media strategy.”

Podcasts have broad generational appeal: 61% of those in the UK ages 16-24 are monthly podcast consumers, 56% of ages 35-54 are monthly podcast consumers, and 38% of ages 55+ are mostly podcast consumers.

Podcast advertising delivers a robust ROI: 83% of weekly podcast consumers ages 15+ in the UK agree that hearing aids is a fair price to pay for free content.

The Top UK-based Podcast reach U.S. listeners: The Top 10 UK-based podcasts (podcasts hosted by someone from the UK or produced by a UK organization) reach a cumulative 2.3 million weekly podcast listeners in the U.S. each week.

Other findings include:

59% of UK weekly podcast consumer ages 15+ listen to podcasts most often at home

66% of UK weekly podcast consumers ages 15+ listen to podcasts most often on a smartphone

About the study: The UK Podcast Consumer 2024 from Edison Research draws upon the following datasets: Edison Podcast Metrics UK, Edison Podcast Metrics US, The Infinite Dial UK with sponsors AdsWizz and Sirius XM, and the Fandom Phenomenon with sponsor Wondery.

Podcast Listening Grows As Video Redefines The Podcast Landscape

~ jen

Edison Research’s The Podcast Consumer 2025, released today, charts the continued rise of podcast listening in the U.S. and underscores the significant appeal of video podcasts.

Podcast consumption continues at a record high: 73% of those ages 12+ have ever consumed a podcast, 55% have consumed a podcast in the last month, and 40% have consumed a podcast in the last week, each measure being an all-time high. Since 2015, the total time spent with podcasts among those ages 13+ has grown by an astounding 355% to 773 million hours per week.

Video podcast consumption has redefined the landscape: Over half (51%) of the U.S. 12+ population has ever watched a video podcast; 37% have watched a video podcast in the last month, and 25% have watched a video podcast in the last week. Those who actively watch video podcasts are younger and more diverse than those who only listen to audio-only podcasts.

Edison Research Vice President Megan Lazovick presented findings from the study, which combines research from Edison’s The Infinite Dial, Share of Ear, Edison Podcast Metrics, and other original custom research.

According to Lazvoick, “It feels as if some people are just now waking up to the opportunities in video podcasting, but I can assure you that the audience has been awake, eyes wide open and watching for some time now. Over half the U.S. population has consumed a video podcast.”

Key findings from the study include:

Podcasts offer high engagement and trust from listeners: 88% of weekly podcast consumers agree that hearing ads is a fair price to pay for free content; 68% say they don’t mind hearing  ads on podcasts. 

Podcast consumers have a high-value consumer profile: Monthly podcast consumers are more likely to be college-educated and to have higher incomes than the overall market, and they have high incidences of business opportunities and home ownership.

Podcasts offer a diverse listener base: 51% of Black Americans ages 12+ and 58% of Latino Americans ages 12+ are monthly podcast consumers.

Other findings include:

31% of Americans age 18+ who have driven or ridden in a car in the last month ever listen to podcasts in their primary vehicle.

Those who use in-car infotainment systems are more likely to listen to podcasts in-car; 44% of those who are age 18+ who have driven or ridden in a car in the last month use Android Auto or Apple CarPlay, listen to podcasts in-car.

US Podcast Consumption Reaches Record High – The Infinite Dial

~ jen

The percentage of Americans who have consumed a podcast has reached an all-time high, according to The Infinite Dial 2025, released by Edison Research with support from Audacy, Cumulus Media, and SiriusXM Media. This latest installment is part of the longest-running annual survey of digital media consumption in the United States.

Now in its 27th year, The Infinite Dial is widely recognized as a trusted industry benchmark for media consumption habits. Presented by Megan Lazovick, Edison Research Vice President, alongside James Cridland, Editor of Podnews, the study highlights critical insights into podcast consumption, online audio trends, in-car audio usage, smart speaker usage, social media behaviors, and other digital media habits.

Key findings from The Infinite Dial 2025:

Podcast Consumption Reaches An All-Time High

70% of Americans age 12+ have listened to a podcast.

51% of those Americans age 12+ have watched a podcast.

73% of Americans age 12+ have consumed a podcast in either audio or video format, representing an estimated 210 million people.

Podcasting achieves new heights with 55% of Americans 12+ now being monthly consumers.

Video Integration is Expanding Podcast Reach

48% of Americans age 12+ have both listened to and watched a podcast.

According to Edison Podcast Metrics, YouTube is the service most often to listen to podcasts with 33% of U.S. weekly podcast listeners using the service.

A strong male video podcast audience drives higher monthly podcast consumption among men (57%) compared to women (52%).

Public Opinion Supports Social Media Regulation 

Social media reacts 86% of Americans, an estimated 248 million Americans.

Nearly half (48%) of Americans express support for banning social media access for anyone under the age of 16.

Online Audio Reaches All-Time High

79% of Americans age 12+ listen to online audio monthly, an estimated 228 million people.

Among American aged 55+, listening preferences for the online audio brands they use most often are more evenly distributed across multiple brands.

Car Audio Continues It’s Digital Shift

Among Americans age 18+ who have driven or ridden in a car in the past month (88%), 40% have Apple CarPlay or Android Auto, and 33% actively use one of these systems.

Among Americans age 18+ who have driven or ridden in a car in the past month (88%), 28% have Apple CarPlay, with 22% actively using it.

Among Americans age 18+ who have driven or ridden in a car in the past month, (88%), 19% have Android Auto, with 13% actively using it.

“As someone who has been using Infinite Dial since I was working at the original Virgin Radio in London, I’ve watched digital audio evolve from a niche to mainstream,” says Cridland. “These numbers don’t just inform strategy — they validate the direction our industry has been moving.” 

Edison Research, SoundStack Launch Podcast Download Metrics Service

~ jen

Edison Research LogoEdison Research, the industry leader in podcast audience measurement and provider of Edison Podcast Metrics, has partnered with SoundStack, the independent technology and service company for audio publishers, to launch Edison Download Metrics, an innovative service that delivers precise podcast download analytics for publishers of all sizes.

“We see this as the next step in Edison Researcher’s efforts to provide data to the podcasting industry worldwide that helps bring more advertising dollars into the space,” said Edison Research Senior Vice President and podcasting lead Melissa Kiesche.

“While our survey of 20,000 podcast listeners each year provides the most complete look at the totality of actual listening to all podcasts in the U.S., our new download counting service, powered by SoundStack’s industry-leading tech, will provide deeper information to subscribers, especially for smaller and short-run shows.”

While Edison Podcast Metrics measures weekly reach of podcasts and networks and provides the most complete view of podcast listening habits in the U.S. through survey data, Edison Download Metrics provides publishers with opt-in access to precise, IAB v2.2-compliant download data.

One major podcast network has already implemented the new download metrics service, with several additional publishers scheduled to join in 2025. This service is designed to be accessible for large networks and independent podcasters alike, with scalable solutions for publishers of any size.

Rockie Thomas, Chief Strategy Officer at SoundStack said, “We are excited to bring the technical infrastructure and data that allows Edison to deliver an independent, third-party measurement solution to help the podcasting industry grow.” SoundStack is a certified IAB v2.2 vendor.

Edison Research maintains its position as an independent, third-party research provider with no ownership or affiliation with any publisher or sales house. Through Edison Podcast Metrics, the company conducts the most extensive podcast listening research in both the U.S. and the U.K. markets.

Publishers interested in Edison Download Metrics can utilize the service as their primary download tracking solution or add it to their existing Edison Podcast Metrics subscription for a more comprehensive view of their podcast performance.

Subscribers to Edison Download Metrics will receive:

Verified IAB v2.2-compliant download metrics, providing trusted, industry-standard measurement

Subscribers to both Edison Download Metrics and Edison Podcast Metrics will receive:

Verified IAB v2.2 compliant download metrics, providing trusted, industry-standard measurement.

Comprehensive insights, blending verified download data with listener findings available only through Edison’s industry-leading survey.

Enhanced audience profiles for every podcast, delivering detailed demographics and weekly reach estimates — even for small or limited-run shows.

Ability to integrate with agency data planning systems, streamlining ad workflows and maximizing monetization opportunities.

The combination of survey data plus the download metrics allows of more robust information for publishers. Perhaps more importantly, the information will bring more visibility for podcasting to advertisers, with set plans to use the information in agency planning systems.

Representatives from both companies will showcase the new service at Podcast Movement Evolutions in Chicago, March 25-28, 2025. To connect with us, contactinfo@edisonresearch.com or info@soundstack.com.

Edison Research Releases Sports Audio Report: Female Fans

~ jen

The latest report, Sports Audio Report: Female fans with Edison Research, SiriusXM Media, and GroupM explores the unique audio listening habits of U.S. female sports fans and shows how they interact with sports beyond the field.

Sports audio plays an internal part in female sports fandom — 57% of female sports fans “frequently” or “occasionally” listened to sports audio content in the last year. 

Findings were presented in a webinar by Salma Aly, Manager of Research at Edison Research and Sophie Anderson, Associate Director, Podcast Sales Marketing at SiriusXM Media.

Top findings among women sports fans include: 

* The majority of females are sports fans: 57% of the U.S. female population age 13+ consider themselves to be sports fans; an estimated 83 million Americans.

  • Female fans use sports to keep their family ties strong: 70% of women sports fans agree that sports brings their family closer together compared to 66% of male sports fans.
  • Female fans leverage sports for social connections: 58% of female sports fans socialize with other people while watching or listening to sports content.
  • Male sports fans are more likely to have cried because of the outcome of a sporting event than female sports fans: 25% of male sports fans say yes, they have cried and 20% of female sports fans say yes, they have cried.
  • Men and women rally behind women’s sports: 32% of male sports fans are following more women’s sports or athletes more than they were five years ago; 26% of female sports fans are following women’s sports or athletes more compared to five years ago.

Top findings among women who listen to sports audio:

  • Female fans devote significant time to sports audio content: 33% of female sports fans listened to sports audio content in the last week; 37% of female sports audio listeners spent 5+ hours listening to sports audio in the last week.
  • Female sports audio listeners are more likely than male sports listeners to listen to sports audio with others: 80% of female sports audio listeners ever listen to sports audio with other people compared to 73% of male sports audio listeners.
  • Female sports audio listeners are turning to podcasts to seek new perspectives: 59% of female sports listeners and 67% of female sports podcast listeners say yes that they consume sports audio to hear unique perspectives on sports topics not covered in other media.
  • There is an opportunity with female sports audio listeners as they lack a wide variety of content: 35% of female sports audio listeners agree that there aren’t enough sports audio programs that give different perspectives; 34% agree that there aren’t enough audio programs that cover the sports they follow

Aly said, “Like our former first lady Abigail Adams once wrote, ‘Remember the ladies.’ This is something that we still need to keep in mind, especially when we are creating sports podcasts. We know women really love sports so having more variety and representation for women sports is a must for the industry.”

About The Study

The Sports Audio Report: Female Fans was based off an online study of over 3,500 U.S. individuals age 13+ who self-identify as sports fans (a four or higher on a 10-point scale) and 1,502 of those sports fans who self-identify as female.

Fans are defined as someone who self-reports a four or higher on a 10-point scale where 1 means “not a fan at all” and 10 means a “super fan”. Sports listeners are defined in Edison Research’s Share of Ear as consuming sports audio content on their diary day.

Spoken Word Audio In U.S. Hits Highs For Audience Reach and Share

~ jen

Spoken word audio listening time and audience size attain record highs in the U.S. according to The Spoken Word Audio Report 2023 released from NPR and Edison Research. The fifth iteration of the annual report places special focus on listening locations and explores spoken world audio consumption at home, at work, in-car, or other locations. The findings were presented in a webinar hosted by National Public Media (NPM) VP of Sponsorship Marketing Lamar Johnson and Edison Research VP Megan Lazovick and are available now at npr.org/spokenword audio.

Key findings from the report include:

Spoken Word Audience size and listening time attain record highs: Almost half (48%)— approximately 135M people — of those in the U.S. age 13+ listen to some type of spoken word audio daily, up two percentage points (46%) from last year. Listeners in the U.S. age 13+ spend 31% of their daily audio time with spoken word, which is a 55% increase over nine years ago (20%).

Spoken word listening at home has grown dramatically: Sixty percent of the total daily audio time spent with spoken word audio is at home, 24% in the car, 13% at work, and 3% at some other location. The time spent listening to spoken word audio at home has grown to 41 daily minutes in 2014. Increases in at-home spoken word audio listening are seen across every hour in the listening day.

Spoken Word listening in-car has shifted post-pandemic, but AM/FM radio remains on top: Of all the daily time spent listening to spoken word audio, time spent listening in the car has declined from 36% in 2014 to 24% in 2023. In the car, 62% of spoken word audio consumed by those in the U.S. age 13+ is to AM/FM radio content, including over the air and streams.

For the first time ever, the mobile device is the primary way people listen to Spoken Word: 39% of spoken word audio consumed daily by this age 13+ in the U.S. is on a mobile device, followed by 35% on an AM/FM radio receiver. At home, 41% of spoken word audio is consumed on a mobil device, and at work, 47% of spoken word is consumed on a mobile device. AM/FM radio receivers still dominate in-car, garnering 60% of the token word audio listening there.

Podcasts represent a large and growing share of spoken word listening: Podcasts now represent over one-third (36%) of time spent with spoken word audio. Twenty-eight percent of time spent listening to podcasts goes to NPR/public radio. At home, 40% of spoken-word audio listening goes to podcasts.

“Each year we keep a close eye on the number of people who are listening and the amount of time spent with Spoken Word Audio. We’re happy to see that for 2023, more people than ever are listening and they are spending even more time with Spoken Word, providing a powerful opportunity for brands looking to expand and engage their audience.” said NPM VP of Sponsorship Marketing Lamar Johnson.

“Podcasting now accounts for over one-third of the time spent with spoken word audio. The cultural shift to digital benefits this space, or perhaps, it’s vice versa – the growing enthusiasm for podcasting is shifting the culture digital. Either way – podcast listening continues to grow,” said Megan Lazovick, VP at Edison Research,

How the study was conducted

Edison Research’s Share of Ear is a quarterly survey of Americans who are asked to keep a detailed one-day diary of their audio usage. Share of Ear utilizes a nationally representative sample of those age 13+. The sample for this study was 4,193.

Nielsen To Market Edison Research’s Share of Ear and Edison Podcast Metrics

~ jen

Nielsen, a global leader in audience measurement, data, and analytics, announced that it will market Edison Research’s Share of Ear and Edison Podcast Metrics services to advertising agencies.

Edison’s Share of Ear is a highly regarded and widely cited service that provides deep insights about the complete audio landscape, including broadcast radio, streaming, podcasting, downloaded audio, smart speakers, and other sources of audio content. Edison has conducted Share of Ear studies in multiple waves each year since 2014. Edison Podcast Metrics measures persons-based listening estimates using frequently updated surveys to provide a complete view of the rapidly growing podcast audience.

Nielsen is committed to providing a complete view of the unduplicated audience across multiple platforms. Edison Podcast Metrics and Share of Ear services complement and support this vision by providing advertising agencies with a holistic view of audio and podcasting today. Edison services will be offered as part of Nielsen’s portfolio of audio and podcasting solutions, including Podcast Buying Power and Podcast Ad Effectiveness studies, that support investment decisions in the ever-changing podcast ecosystem.

“The media landscape is evolving quickly and agencies have a vital need to understand how all the media puzzle pieces fit together,” said Jon Kaiser, Head of Nielsen’s Agency and Advertiser-direct businesses. “Edison’s insights are best in class and Nielsen is excited to work together with them to provide media planners and buyers with deep insights into the total audio landscape and the rapidly growing podcasting audience.”

“Share of Ear and Edison Podcast Metrics provide advertising agencies and clients with incredibly rich data about the total audio universe,” said Larry Rosin, President of Edison Research. “We are excited to work with Nielsen to grow the audio space by providing information about the total audio audience to planners and buyers.”

The Share of Ear and Edison Podcast Metrics services are based on surveys of persons aged 13 and older in the United States, and are updated four times a year. Agencies interested in learning more about Share of Ear and Edison Podcast Metrics should contact a Nielsen representative.

The Women’s 2022 Podcast Report – Fact Sheet

~ jen

Conducted by Edison Research for SXM Media, The Woman’s 2022 Podcast Report captures the listening behaviors of women across the nation to determine and explore new growth, emerging themes and established demographics. Stemming from previous studies like the Latino Podcast Report and the Black Podcast Listener Report, this report is the next iteration in SXM Media’s endeavor to elevating underrepresented voices.

Who We Surveyed

We heard from 1,500 Americans who self-identify as women, aged 18+ in August of 2022 and listen to podcasts monthly. The collection of data was weighted to match age, sex, Census region of the U.S. women’s population and Infinite Dial 2022 podcast listening statics.

Stats

Podcast Listenership Among Women Is Up

Over 1 in 3 Women 18+ (35%) have listened to a podcast in the past month. This is up 67% over the past 5 years, and now represents an estimated 47 million women.

Over the past 5 years, women have started closing the gender gap in a medium that once skewed heavily male. In 2017, only 44% of U.S. 18+ monthly podcast listeners were female. In 2022 48% are female, more closely mirroring the U.S. population.

As we see with podcast listeners overall, women monthly podcast listeners stand out from total U.S. women ages 18+ They are:

Younger (48% more likely to be ages 18-34)

More likely to be in the workforce (47% more likely to be employed full time)

Higher income (36% more likely to have household income or $100K or more)

Highly Educated (22% more likely to have a college degree)

More likely to be Moms (33% more likely to have children under 18)

Day to Day Listening Habits

Women listen to a variety of podcast content – on average, they listen to 5.7 different genres or topics. Some groups are even more voracious, with women aged 25-34 listening to 6.9 topics, Hispanic women listening to 6.8 topics, and moms listening to 6.5 topics.

Women listen to podcasts both at home and on the go. Of those studied, 2 in 3 women listen to podcasts in the home most often, with 6 in 10 sometimes ever listening in a car/vehicle. Further, 3 in 4 women listen to podcasts via mobile devices (smartphone or tablet) most often.

75% of women say they listen to podcasts to be entertained while doing mundane tasks. Podcast power everyday lives for women like housework/chores (69%), cooking/baking (59%), laundry (57%), getting ready for the day (55%), eating (52%), exercising (50%), getting ready for bed (48%), and running errands (42%).

Sharing and promoting podcasts is something women listeners are apt to do. In fact, 73% of women listeners find out about new podcasts to listen to from friends and family – their top discovery source.

Women listeners’ reasons for sharing podcasts range from simple entertainment to deeper emotional motivations. 75% shared a podcast because it inspired them, 47% shared because they wanted to have a deeper connection with someone, 47% shared because they wanted to share their feelings with someone, and more than 30% shared because it made them cry. Of these groups, Gen Z and Black Women are the most likely groups to look for deeper connections when sharing a podcast recommendation with others.

Gen Z, Women of Color, and Moms’ Content Preferences Differ

Women listen to a diverse slate of podcast topics ranging form entertainment to informational content. Comedy leads overall, followed by true crime, love & relationships, entertainment/celebrity/gossip, news & information, and wellness/self-improvement. That said, content preferences vary by age, ethnicity and parental status.

Gen Z Women

Gen Z women over-index for listening to podcasts about language, horror, drama, celebrity and beauty/fashion.

Gen Z women over-index for being interested in female-focused podcasts on LGBTQ+, gender, sex positivity, reproductive rights, and dating/relationships.

Of note, millennial women over-index on many of the same things as Gen Z, but with the addition of astrology and motherhood.

Hispanic Women

Hispanic women over-index for fantasy/sci-fi, children’s topics, horror, language, and drama.

Black Women

Black women over-index for love & relationships, wellness/self improvement, drama, adult fiction, and celebrity.

Black women over-index on interest in female-focused podcasts on social justice, public policy, business/economy, and self care.

Moms

Moms over-index for children’s, language, sports, adult fiction, and fantasy/sci-fi

Moms over index on interest in female-focused podcasts on kids & family, motherhood, dating/relationships, fiction, and reproductive rights.

Edison Research To Add Download Counts To Its Podcast Metrics Services

~ jen

Edison Research, provider of Edison Podcast Metrics, the largest and most complete survey of podcast listening, announced today that it has developed a complementary service to count downloads for participating publishers. After months of research, Edison is utilizing a new method for determining U.S. downloads that does not employ a redirect nor involve delivery of log files.

“We have developed an elegant new solution that will enhance our unique Edison Podcast Metrics survey,” said Edison Research President Larry Rosin. “While our survey of 20,000 podcast listeners each year provides the most complete look at the totality of actual listening to podcasts, download data will provide deeper information to subscribers, especially for smaller and short-run shows.”

Edison Podcast Metrics is the only survey measurement of U.S. weekly podcast listeners currently available. It covers the entire podcasting category with data about listening, not downloading. As such, it covers listening across all platforms and cannot be manipulated. The download counts will be a supplement to the established service. “This combination, designed using input from various publishers, will make our data even richer and more comprehensive – allowing podcast producers and advertisers to have even more understanding of the space,” said Rosin.

Edison Research is an independent, third-party research supplier. It is not owned by nor affiliated with any publisher or sales house in the podcasting field. The new research will be available sometime near the end of fourth quarter.