audioBoom

Audioboom Doubles Video Revenue In The First Half Of 2025 As More Than 60% Of Creators Produce Video Podcasts

~ jen

Audioboom, the leading global podcast company, announced that it has doubled its video revenue since the start of the year. According to Audioboom, more than 60% of its creators produce video podcasts and over 13% of its business now comes from video revenue.

Amid this revenue growth, Audioboom is also now home to 11 of the top 100 video podcasts in the US. These key milestones are directly connected to the fast-moving growth of Audioboom’s video operations, as the creation and consumption of video podcasting continues to accelerate across the industry.

Audioboom, and its recently acquired British podcast network Adelicious, are continuing to advance their video strategy and expanding platform capabilities to capitalize on this shift.

“As the industry continues to navigate podcast consumers’ shift to video, Audioboom and Adelicious have emerged as leaders in the space, with our video strategy already generating significant revenue for those creators producing video content,” said Stuart Last, CEO at Audioboom.” Podcasters have trusted us as the leading independent platform for audio podcasting for many years, and now they can rely on us to create value for their work in video, too.”

In June 2025

More than 13% of Audioboom Creator Network revenue in the first half of the year was generated from video.

More than 60% of podcasters on the Audioboom Creator Network produced versions of their own podcasts.

In the crucial US market, Audioboom is now home to 11 of the top 100 video podcasts.

Video podcast were viewed more than 22 million times, forming 20% of all podcast consumption across Audioboom and Adelicious.

The network delivered an RPM for video of US $40.74; the result of a company initiative launched in 2024 to develop a market-leading video strategy.

Recent research reinforces this momentum. According to the Edison Research Podcast Consumer study, published in July 2025, 26% of US adults now consume video podcasts on a weekly basis. 

The report also found that 31% of US podcast consumers discover new podcasts through video platforms. Additionally, Sounds Profitable’s Video’s Rise in Podcasting Report proves that video audiences spend more time with podcast content than audiences who consume only audio content. In fact, among US audiences that turn into video podcasts weekly, 33% report to consume more than nine hours of content, compared to just 19% of weekly audio audiences.

Further updates to Audioboom’s video strategy are expected later this year, as the company continues to scale its capabilities and expand monetization opportunities for creators. 

About Audioboom

Audioboom is a global leader in podcasting – our shows are downloaded 125 million times each month by more than 40 million unique listeners around the world. Audioboom is ranked as the fifth largest podcast publisher in the US by Edison Research.

Audioboom’s ad-tech and monetization platform underpins a scalable content business that provides commercial, distribution, marketing and production services for a premium network of top tier podcasts. Key partners include the official Formula 1 podcast ‘F1: Beyond the Grid” and “F1 Nation’, ‘True Crime Obsessed’(US), ‘The Tim Dillon Show (US), ‘No Such Thing As A Fish (UK) and ‘The Cycling Podcast’ (UK).

Audioboom Acquires UK Podcast Leader Adelicious

~ jen

Audioboom Group Pic, the leading independent podcast company, has entered into a binding agreement to acquire Adelicious Ltd, the award-winning British podcast network.

The acquisition and combination of the businesses will create the UK’s largest homegrown podcast network with 40 million unique listeners and more than 125 million monthly downloads and video views. 

Adelicious, founded by Pascal Hughes and David McGuire in 2020, is home to more than 200 leading podcasts, including Russell Howard’s Five Brilliant Things, Shore History Of …, The Teen Commandments with Sara Cox and Clare Hamilton, and History Extra.

Audioboom’s British podcast roster includes: No Such Thing As A Fish, Dig It With Zoe Ball and Jo Whiley, the official Formula 1 podcast Beyond the Grid, and the Cycling Podcast. The combined scale of the network will provide brands with expanded advertising opportunities and increased marketing, technology and monetization support for British podcasters.

Stewart Last, CEO of Audioboom, commented: “I have long been an admirer of Adelicious as they developed into a best-of-class podcast network. Our platform will help supercharge their growth with access to our sophisticated technology and expanded monetization tools. We share the common goal of taking the best of British podcasting to the world and by joining forces that ambition will become a reality.”

Andrew Goldsmith, President of Adelicious, commented: “Audioboom is a well-respected audio business and we share the same philosophies, values, and vision for British podcasting. Adelicious has come an incredibly long way in five years and we are looking forward to working alongside Audioboom and bringing the best of British Podcasting to a worldwide audience.”

Pascal Hughes and David McGuire, Adelicious’ co-founders, said: “We could not be more excited for the Adelicious team and we have no doubt that Audioboom will elevate Adelicious to become an even greater service to our podcasters. The podcasting landscape has greatly evolved since we started in 2020, and this new partnership will ensure Adelicious continues to be the perfect home for the UK’s very best shows.”

Wolfson Partners LLC acted as the exclusive financial advisor to Adelicious.

ARN’s iHeartPodcast Network Australia and Audioboom Announce Renewed Multi-Year Partnership

~ jen

ARN’s iHeartPodcast Network Australia announced the extension of its commercial partnership with leading podcast network, Audioboom. The renewal of this successful podcast proposition for brands and advertisers alike.

As a market-leading podcast platform, Audioboom’s mission is to power podcasting for creators and brands globally. Audioboom’s impressive podcast slate includes: Casefile True Crime; No Such Thing As A Fish; True Crime with Kendall Rae; F1: Beyond The Grid; Murder, Mystery & Makeup; The Tim Dillon Show; and more. Audioboom is is the 4th largest podcast publisher in Australia with more than 7.2 million downloads last month.”

Audiobooms CEO, Stuart Last, said: “With Australia’s deeply engaged podcast audience and ARN’s proven capabilities, furthering this strategic relationship will provide our creators with the best commercial opportunities in the region – a key component to Audioboom’s global podcast strategy.”

ARN’s Head of Digital Audio, Corey Layton said: “For over three years, Audioboom has been central to our offering. Led by Australia’s biggest true crime podcast, Casefile, we’re thrilled to have extended our partnership, bring their high-quality content to listeners and brands alike.

Veritonic Added To List Of Preferred Audio Attribution Partners By Audioboom

~ jen

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that they have been approved as an attribution partner by Audioboom, the leading independent global podcast publisher. As a result, the 8,000+ creators and brands that use the Audioboom platform to distribute their podcast content can elect utilize Veritonic’s robust attribution capabilities to optimize and further increase the ROI of their audio campaigns.

“We remain committed to working with the industry’s most credible and transparent providers of audio campaign performance data,” said Erica Tong, Chief Operating Officer of Audioboom. “We are pleased to be partnering with Veritonic, who shares our mission of furthering the growth of the audio landscape through insightful and actionable data and analytics.”

“We are thrilled to be supporting Audioboom in providing publishers and creators with the reliable data and analytics they need in to increase their reach and ROI,” said Scott Simonelli, chief executive officer of Veritonic. “The powerful combination of our attribution and brand lift technology provides indispensable, full-funnel audio campaign lifecycle management and measurement in one unified, intuitive platform.”

Veritonic’s Attribution solution enables users to glean actionable insights from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions. Through an intuitive and interactive dashboard, brands can determine which publisher and specific ads had the highest impact and use that data to optimize ad performance.

Veritonic’s Attribution solution is available now via self-serve or managed service. For more information or to get started, visit www.veritonic.com or contact sales@veritonic.com.

Audioboom Launched AdRip

~ jen

Audioboom announced the launch of AdRip – a new proprietary tech tool that helps podcast creators monetize back catalog content.

AdRip – available to podcasters within Audioboom’s hosting and distribution platform – automates the removal of live read advertising, historically embedded into the podcast, without the need to re-edit or republish the show.

AdRip replaces the embedded advertising with ad-breaks, creating new inventory that can be remonetized through Audioboom’s sales channels every time an episode is listened to in the future.

Audioboom’s creator network receives more than 91 million downloads every month, with back-catalog content – episodes that have left the first sales window – making up more than 50% of that consumption. Podcasters using AdRip will now have an easy way to capture new revenue from their old episodes.

“AdRip will significantly increase the value that creators are able to realize from their work,” said Stuart Last, CEO Audioboom. “They can benefit from the proven performance of live read advertising, while ensuring they continue to generate revenue from their work in the future through the automated updating of that advertising.”

AdRip launched in July of 2021 for creators in Audioboom’s premium network.

ARN’s iHeartPodcast Australia Signs with Audioboom for Two More Years

~ jen

ARN’s iHeartPodcast Network Australia announced it has extended its commercial partnership with leading podcast creator Audioboom for a further two years.

Of the partnership, Audiobook’s CEO, Stuart Last said, “ARN’s iHeartPodcast Network has delivered exceptional commercial opportunities for our podcasts and we are pleased to extend our partnership. We are looking forward to continuing to work together to create opportunities for brands in Australia to reach our diverse audiences.”

ARN’s Head of Audio Corey Layton said, “This is a great day for the iHeartPodcast Network as we continue to strengthen our offering as Australia’s #1 podcast publisher. Our partnership with Audioboom gives brands access to some of the world’s most compelling and popular content, from the true crime thrills of Casefile to the entertaining No Such Thing As A Fish as part of our diverse podcast slate.”

The partnership announcement comes as March data released today from the Australian Podcast Ranker shows iHeartPodcast Network Australia remains Australia’s #1 podcast publisher – holding the #1, #2, #4, #6 and #8 most popular podcasts in the country. Audioboom’s Casefile, which is part of the iHeartPodcast Network, remains in the #1 position ahead of Stuff You Should Know at #2 and The Kyle & Jackie O Show at #4 on the Australian Podcast Ranker.

The iHeartPodcast Network holds nine of the top 20 most popular podcasts in Australia: Life Uncut with Brittany Hockley and Laura Byrne, She’s on The Money, No Such Thing As A Fish, Jase & PJ, Morbid and The Mindset Mentor.

Audioboom Announced Strategic Partnership with MAPP Media

~ jen

Audioboom announced a strategic partnership with MAPP Media to expand podcast monetization in the UK. MAPP Media will monetize Audioboom’s impression-based inventory, delivering new value through scaled Dynamic Ad Insertion opportunities to a portfolio of more than 8,000 podcasts.

Audioboom’s podcasts are downloaded more than 12 million times each month in the UK, and the network publishes some of the UK’s biggest podcasts, including No Such Thing As A Fish, F1: Beyond The Grid, The Cycling Podcast, and Wafflin’.

MAPP Media’s sales platform will deliver revenue through a second window sales model, while Audioboom’s in-house team will continue to focus on the premium model of high engagement, embedded, host reads. The combined strategy will optimize advertising revenue and create maximum value for Audioboom’s original podcasts and production partners.

“Audioboom is the market-leader in premium podcast advertising, and now through our partnership with MAAP Media we can deliver even more value to our podcasters in the UK,” says Stuart Last, Audioboom CEO. “MAPP’s ability to generate scalable revenue will drive value to creators of all sizes, as well as optimizing our rich archives.”

The partnership with MAPP Media will enable Audioboom to further expand its roster of UK based podcasts by providing more robust revenue opportunities to independent producers and key talent.

“With our long running experience in the audio space, Mapp are excited to bring this new opportunity to the forefront of our offering, connecting up the world’s leading brands with some of the biggest podcasts in the UK” says Nathan Warner, MAPP Media Managing Director.

Audioboom Renewed Unnamed Podcast for 24 Months

~ jen

Audioboom announced a contract renewal of “one of Audioboom’s most popular entertainment podcasts” for 24 months. For whatever reason, Audioboom didn’t actually include the name of the podcast. From the press release (which was posted on January 24, 2019):

The board of Audioboom, the leading global podcast company, is pleased to announce that the Company has renewed an exclusive sales and distribution contract with one of Audioboom’s most popular entertainment podcasts for 24 months, which includes the opportunity to work with the content partner on further podcasts projects together. Over the past year this podcast has been downloaded more than 140 million times, and during 2019 Audioboom sold more than 98% of the available advertising inventory against this podcast.

The Company’s content funding guarantee facility announced on 17 June 2019 with SPV Investments Ltd (the “SPV”) – a special purpose vehicle owned equally by Michael Tobin, the Company’s Chairman and Candy Ventures sarl, the Company’s largest shareholder – will be used to provide a guarantee of US $1.75 million in relation to this contract renewal…

There is more to this announcement from Audioboom, but none of made it clear to me what podcast Audioboom is referring to. Personally, I do not understand why the name of the podcast that Audiboom identifies as its “most popular entertainment podcast” would be referred to in such a vague way. We are left with nothing more than speculation about what podcast that might be.

AudioBoom Raised More Funding

~ jen

There has been an update in the continuing saga of audioBoom and Triton Digital. Audioboom has managed to raise funding in an effort to secure its operational capital.

Previously, the deal between the two companies was that audioBoom would buy Triton Digital for $185 million in a reverse takeover. Later, it was reported by Radio Ink that “due to insufficient funds, that deal is off and audioBoom is in jeopardy of shutting down.”

RAINN News provides an easy-to-understand explanation of a May 25, 2018, filing on the London Stock Exchange website regarding audiBoom. The company was able to raise 500,000 GBP from an existing investor. The investor is Candy Ventures. Nick Candy is the 90% shareholder of Candy Ventures.

The loan from Candy Ventures is in convertible notes. The announcement says the loan is “pending the completion” of audioBoom’s “current equity fundraise, which is being undertaken to provide additional working capital, investment in additional podcasting content and other growth initiatives.” The deadline to convert the loan notes is set at June 30, 2018.

The Deal Between Audioboom and Triton Digital is Off

~ jen ~ 1 Comment

Earlier this year, Audioboom bought Triton Digital for $185 million dollars in a reverse takeover. Now, just a few months later, that deal has ended. I haven’t been able to find a direct announcement about this from either Audioboom or Triton Digital. That being said, there are other articles out there that have additional information about what happened.

Radio Ink reported: “Due to insufficient funds, that deal is off and Audioboom is in jeopardy of shutting down.”

Radio Ink also reported that Audioboom was now looking for new funding so it can invest in additional podcasting content and for working capital. In addition, Audioboom now owes Triton Digital a “Break Fee” of just under $1 million, which must be paid by June 13, 2018.

Radio and Television Business Report reported: “With the dissolution of the Triton deal, Audioboom CEO Rob Proctor remains in his role.” The article also included quotes from Rob Proctor. The most significant portion of those quotes is the following:

“The further reduction in the number of smaller, unsustainable podcasts on our platform will allow us to further reduce our monthly operating costs. Overall, Audioboom continues to run a tighter, more compact operation, which will ultimately lead to a stronger more vibrant business.”

The wording in that quote from Audioboom CEO Rob Proctor appears to be making some of the podcasters who have their podcasts on Audioboom a bit nervous. Will their show be considered “smaller” and “unsustainable”? Will their show be among the podcasts Audioboom wants to reduce?

If your podcast is on Audioboom, and you are anxious about what may happen to your show if Audioboom is unable to obtain new funding, it might be time to make a change. Start looking at other companies that host podcasts just in case you have to find a new home for your show.