Podcasters have known for years that podcasting is a great way to share your story and get your message out to a wider audience. And now it looks like the power of podcasting’s appeal is starting to catch on with social media marketers.

A report from Social Media Marketing World, a conference held last month in San Diego, shows podcasting was identified as a “trend you want to jump on NOW!” The report covers a total of five hot topics that marketers are paying attention to. It says this about podcasting:

“If you don’t know what a podcast is, it is a ‘multimedia digital file made available on the Internet for downloading to a portable media player.’ Podcasts are important because they are a great way to capture your existing customer’s and prospect’s attention for an extended period of time by giving them something of value that is easy for them to digest. Only 5 percent of digital marketers are currently involved with podcasting but 24 percent say they plan to add this valuable tool in the next 12 months.”
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