This is the first in an ongoing series that focuses on features provided by Blubrry Podcasting.
Whether you’re just starting out in podcasting or a longtime producer, it can be common to feel like you’re just speaking into the void. Is anyone out there? Are they really listening? The answers to these questions may seem difficult to find, but they’re not as complicated as you might think. Many of these questions can be solved with Blubrry Podcast Statistics.
Is There Anybody Listening?
In the early days of podcasting, show producers had few ways to determine if their shows were being consumed. Occasional audience communication, like e-mail or social media connections, was always gratifying. However, direct feedback usually only represents a small percentage of any show’s audience. To better understand audience size, it was necessary to sift through server logs, trying to parse raw data into something meaningful.
A Beacon of Hope
Blubrry was founded by podcasters with roots in the very beginning of podcasting. Growing with the medium, Blubrry understood podcasters’ challenges, including the need for audience measurement. That led Blubrry to launch its own podcast statistics platform in 2007. Blubrry Stats was immediately open to all podcasters, regardless of what platform they used to publish their shows.
Constantly Growing
The podcasting industry has changed significantly over time, and Blubrry’s been growing with it. Blubrry Stats started as a standalone offering and was later paired with Blubrry Podcast Media Hosting to provide the most profound insights possible from any podcasting platform. Blubrry Stats was the first podcasting stats system to receive entire Interactive Advertising Bureau (IAB) certification.
Options for All Podcasters
Blubrry offers three different tiers of podcast statistics:
- Blubrry Free Statistics: A quick and easy solution for getting a snapshot of how many downloads your podcast receives and how/where people consume your show. Free Stats can be used with any podcast publishing platform that supports third-party stats providers.
- Blubrry Standard Statistics: This version of Blubrry Stats is available for $5/month and is a big step up from Free Stats. Standard Stats allows you to compare episodes and see download trends across your stats history. Standard Stats unlocks Blubrry Media Kit, an excellent tool for promoting your show. This level of Blubrry Stats is also available as part of Blubrry’s $12/month Standard Media Hosting package, providing an affordable full-service podcast publishing solution.
- Blubrry Advanced Statistics: With all Blubrry Advanced Media Hosting plans (starting at $20/month), Blubrry Advanced Stats provides the most comprehensive look at your show’s audience. Along with all of the features in Standard Stats, Advanced Stats estimates total listeners/subscribers and provides listener retention/partial plays and impactful play data.