Tag Archives: Acast

Acast Appoints Jenny Rahm As Managing Director For The Nordics



Acast, the world’s leading independent podcast company, announces the appointment of Jenny Rham as Managing Director for the Nordics. Rahm will oversee commercial sales and podcast acquisition and retention, as Acast continues to grow its market share within the Nordics and retains its leading position in Sweden.

With a strong background in media sales and a deep understanding of engaging content, Rahm will be fundamental in further increasing revenues for Acast within the Nordics. Prior to joining Acast, Rahm held the role of Chief Commercial Officer at Life of Svea, where she was responsible for all commercial revenues with focus on its business development and profitability. She also holds many years of experience as Sales Manager within Bonnier.

According to projections by IRM, podcast ad revenue in Sweden is expected to increase by 40% and reach an amount of 400 million SEK in 2022, making podcasts the highest growth media of all categories.

Oskar Serrander, Chief Operating Officer at Acast, said: “Jenny has a long, impressive track record in the media industry both from a commercial side and in close work with the creative. Not only does she have the know-how skills, perhaps most importantly she has the leadership values and philosophy that will be instrumental for nurturing the Acast culture we are so proud of.

“The podcasting opportunity in the Nordics is a fantastic one and, as the Nordic leader, we want to ensure we have the best leadership to continue to keep Acast innovating – as well as being the best home for both our established podcasts and new shows. I’d also like to take this opportunity to thank Fredrik Hermansson for playing a key role in our Acast growth story of the past eight years, and we wish him all the best in his new role.

In her new role, Rahm will also be responsible for the welfare of close to 50 Acast employees based in Sweden, Norway, Denmark, and Finland.

Jenny Rahm, Managing Director, Nordics at Acast, said: “I’m impressed by Acast’s growth journey, their future plans, and also their excellent culture – both in terms of employees and creators. The podcast medium as an advertising platform shows a continued exponential increase in most markets, with enormous potential. Managing Director for the Nordic region will be a challenge, but at the same time a fun role that I look forward, with the greatest confidence, of taking on.

Rahm will work out of the Stockholm office.


Acast Promotes Jack Preston To Global Head Of Acast Creative



Acast, the world’s leading independent podcast company, has further invested in its Acast Creative team – and its belief in the power of creativity in podcast advertising – by promoting Jack Preston to Global Head of Acast Creative. Acast Creative is Acast’s in-house creative ad solutions team and a pillar of the Acast Marketplace, helping brands navigate the rapidly evolving podcast landscape and elevate commercial messaging to its greatest potential.

Acast first launched Acast Creative for its European markets in 2019, before expanding globally regions including the US.

Led by Preston, Acast Creative also held its first global Sounds Creative event in April, guiding and educating brands on creative best practice in podcast advertising. The event followed the publication of new research from Acast Creative looking at the impact and importance of ads specifically created for podcasts, versus those re-used from other media channels.

In his new role, Jack will continue to develop Acast’s relationships with both the clients and creators, continuing to introduce innovative new ad formats into the medium and redefining the notion of what a podcast ad campaign can be.

He’ll also work closely with Acast’s talented group of regional creative directors, developing strategies tailored to each market and each client they work with.

Preston added: “When we enter into a partnership with a brand and a creator, we don’t just want people to hear the campaign – we want them to be truly listening, watching, and experiencing them everywhere.

“A podcast can now be so much more than something you just listen to, so while all our campaigns will continue to have audio and storytelling at their heart, we want to work with creators and brands on bigger, more ambitious executions that take place across multiple platforms.”

With podcast advertising on the rise – eMarketer projects the podcast advertising industry will surpass $3bn in value by 2026 – the Acast Creative team is at the vanguard, delivering brilliant brand stories through both short- and long-form content. Acast Creative gives advertisers the most value from their campaign and a more creative, tailored experience for listeners – ensuring they’re tuned into the brand offering.

Preston has more than a decade’s experience creating multichannel campaigns for brands, and since joining Acast has led an overhaul of its advertising offering for clients – helping move the business from ads and sponsorship alone to a greater focus in branded content and 360 partnerships. Before joining Acast, Preston led content and social strategy at Virgin.


Acast Releases Australian 2022 Sounds Smart Report



Acast, the world’s leading independent podcast company, has released the 2022 edition of its annual Sounds Smart Report. The report is Australia’s largest body of podcast-specific research, undertaken with the aim of uncovering why people are listening to podcasts, how and when they’re listening, and the impact podcast advertising is having for brands.

Acast commissioned Nielson to survey 2,000 Australians aged 18+ who listen to podcasts at least once a month. The research focused on three key areas: consumption, engagement, and receptivity.

The findings reveal:

39% of podcast listeners have increased their listening in the last six months and 30% plan to increase their consumption in the next six months.

Podcasting is one of the most immersive environments and a medium that genuinely captures attention. 60% said they are immersed/focused when listening to podcasts. Other audio channels, music streaming and commercial radio, sit at 33% and 22% respectively.

30% of respondents considered buying or made purchases of a brand or product after hearing ads on podcasts compared to an equal 23% for both commercial radio and music streaming.

Henrik Isaksson, Managing Director, Acast Australia and New Zealand said: “In 2021 Acast released the largest body of podcast specific research, with the aim of giving podcasting a voice in Australian media. Since then, podcasts have become even more popular amongst listeners and advertisers alike.”

“Utilizing Nielsen Media analytics for the 2022 Acast Sounds Smart Report has allowed us to gain deeper insight into the Australian audio landscape as it stands today and has further cemented podcasting’s position as a key media channel – one with its own unique attributes versus other audio channels. Podcasting is not just another media channel, it’s one in which advertisers can reach some of the most engaged and immersed audiences around.”


Acast Appoints The Park as Creative Partner for The Podcast Show 2022



Acast, the world’s leading independent podcast company, announced it has selected award-winning experiential agency The Park as its creative partner for the upcoming London Podcast Show 2022 in London. The partnership follows a four-way competitive pitch and will see The Park leading on creative development and event production at the new podcast festival.

As an official partner of The Podcast Show 2022, Acast will welcome industry professionals, podcast creators and listeners to learn more about how they can monetize and grow their podcasts through its word-class tools and services. Attendees will be treated to lively talks – including a keynote from CEO Ross Adams – and interactive experiences on the event floor featuring high-profile Acast podcasters, handled by The Park.

Nick Harnett, Acast, PR and Marketing Manager for the UK and Ireland, said:

“The Podcast Show 2022 promises to be an assume moment for anyone interested in UK podcasting, and – thanks to The Park’s proven event production expertise – we’re looking forward to helping creators, podcasting professionals and listeners learn more about Acast and what we can do for them, plus meet some of our brilliant podcasters, of course.”

“The Podcast Show 2022 promises to be an awesome moment for anyone interested in UK podcasting, and – thanks to The Park’s proven event production expertise – we’re looking forward to helping creators, podcasting professionals and listeners learn more about Acast and what we can do for them, plus meet some of our brilliant podcasters, of course.”

Lloyd Major, Co-Founder and Global Production Director, The Park said:

“We’re really proud to be partnering with Acast at the inaugural podcast show in the UK. It feel like a perfect collaboration and we look forward to bringing our creative and production vision to life and creating a great experience for everyone that visits our space, celebrating Acast as the home of podcasting.”


Acast Appoints Tim Batt as Creator Network Developer for New Zealand



Acast, the world’s leading independent podcast company, has announced the appointment of Tim Batt as Content Development Director for New Zealand. As the first New Zealand-based hire for Acast’s Creator Network team, Batt will work closely with local podcasters of all sizes, helping them to find their audience, build and grow their shows, and make money from their craft.

An iconic name within podcasting in New Zealand, Batt is an independent podcaster – and already part of the Acast Creator Network – as the founder of the Little Empire Podcast Network and co-creator and host of New Zealand’s most successful comedy podcast, The Worst Idea of All Time. The show has had more than 18 million downloads since its launch in 2014.

In addition to his podcasting experience, Batt has a deep understanding of the local creator landscape, with a career spanning stand-up comedy, live show production, writing and guesting for television, and commercial broadcasting with major New Zealand networks MediaWorks and NZME. Batt is also a current board member of the New Zealand Comedy Trust.

Guy Scott-Wison, Creator Network Director, Acast Australia and New Zealand, said: “It’s no secret that the podcast industry is booming, and the market in New Zealand is no different. Local creators are doing amazing things with quality content, so we felt now was the perfect time to increase our footprint here and work even closer with the podcasters powering that growth.

“It’s so important for us to have local expertise in all our markets globally, and Tim’s understanding of independent creators makes him the perfect person to help even more creators in New Zealand to tell their story through podcasting.”

Tim Batt, Creator Network Development Director, Acast New Zealand, said: “I’ve been using Acast’s tools and services to host, distribute and monetize my podcast for several years now – so know the huge potential this company has, and how much it cares about supporting its podcasters. Aotearoa New Zealand has so many independent voices who deserve a bigger audience, and I can’t wait to work with them to build and grow great podcasts.”


Acast Appoints New Creator Network Leadership in the US



Following Veronika Taylor’s recent appointment to SVP of the Acast Creator Network, Acast announces the appointment of two US executives to leadership roles for its Creator Network in the market.

Tiffany Ashitey has been appointed US Director of the Creator Network, overseeing domestic podcast acquisition, partnership management, and growth. Ashitey was previously US Director of Partnerships at Acast, leading a team working with podcasters to distribute, optimize, and amplify their shows. She will report to Taylor.

A three-time Webby Award-nominated executive producer, Ashitey has more than a decade of experience leading, executing, and managing projects in audio storytelling, video, and podcast production. She also founded the ESSENCE Podcast Network, the first-ever podcast network in the media brand’s 50-year-history – created, operated, developed and produced by women of color.

Ashitey said: “It’s beautiful to see how podcasting has evolved and opened the door for first-rate talent and unique storytellers, including many creators who are new to the medium. As interest in the space takes off and podcasters eye new audiences, our goal is to seek out and amplify their stories effectively and strategically – ensuring an array of programming gets in front of listeners with various shared experiences, while enabling creators to operate a thriving business off their hard work.”

Tim Ruggeri has been with Acast for nearly six years and was one of the company’s first employees in the US. He’s worked with popular independent creators and major publishers to grow their podcasts and has spearheaded a number of high-profile projects – including Acast’s signings of A+E Networks, The Intercept, Everything Iconic with Danny Pellegrino, Dungeons & Daddies, and new series Kasich & Klepper, which features former Ohio governor John Kasich and The Daily Show comedian Jordan Klepper. He has more than a decade of experience in media, communications, and online content creation.

Riggeri said: “I look forward to leading our fast-growing development teams as we join forces with the industry’s most renowned podcasters and bring new, diverse voices into the space.”

Their appointments come at a time when the company is rapidly expanding the Creator Network in the US, as high-caliber podcast talent flocks to Acast. Recently, the company announced its new partnership with Anna Paris for her podcast, Anna Paris is Unqualified.

Acast currently powers more than 35,000 podcasts globally – from the most popular independent podcasters to world-renowned publisher partners.

Georgie Holt, Managing Director, Americas, at Acast, said: “Tiffany and Tim are stellar members of the team who deeply understand the world of audio and what moves audiences. Through their work and Veronika’s leadership, our Creator Network team sets the industry standard in delivering value for podcast talent – in the US and beyond. It’s no wonder creators of all sizes, genres, and identities are turning to Acast.”

In addition to their appointments, Acast is adding a further four new hires to its podcast development teams in the US.


Acast Launches Acast Amplifier – A Podcast Incubator



Acast, the world’s leading independent podcast company, announced the launch of Acast Amplifier – its first ever podcast incubator programme – in the UK. Acast Amplifier has been developed to discover and invest in the next generation of podcasters, and will see three aspiring UK-based creators produce and launch new podcasts, as well as receiving benefits including a £2,500 grant.

To be considered, budding podcasters based in the UK – and who don’t already have a podcast – need to apply via an online application. Applicants should introduce themselves and their podcast idea, alongside a 60-second audio statement explaining why they should be picked for the Acast Amplifier incubator.

Acast and a panel of ambassadors – featuring fan-favorite podcasters from the Acast Creator Network alongside other industry experts – will judge the entries and choose three winning creators. Applications are open from today, January 25, and closing at 00:00 GMT on March 14.

Panellists include Adam Buxton (The Adam Buxton Podcast), Chanté Joseph (writer, creator of How Not To Be Racist), Pete Donaldson (Football Ramble), Dane Baptiste (comedian, host of Dane Baptism Questions Everything), Niellah Airborne (Growing Up With gal-dem), Tash Walker and Shivani Dave (The Log Books), Leanne Levers & Roshan Roberts (Dope Black Women), Scroobius Pop, Stu Whiffen and Adam Richardson (Pod Bible), Imirel Morgan (Content is Queen), Chal Ravens (Novara Media, Crack Magazine), and Sophie MacAskill (Curtis Brown).

Winning applicants will have their first three episodes fully produced, along with their podcast’s branding including artwork and music. They’ll also receive a £2,500 grant each, to continue to fund their show, plus a free lifetime subscription to Acast’s top hosting plan, and bespoke support and free equipment from Acast and its partners – including Shure, Pirate Studios, and Crack Magazine’s creative agency CC Co. To cover all bases, from production to branding to monetization, winners will also receive mentoring from Acast.

Acast Amplifier follows the launch Aclass Essentials, a free online resource to equip anyone who wants to start their own podcast with the knowledge they need to produce great, original audio content from home.


Acast Adds Specialized Growth Division to its Creator Network Team



Acast, the world’s leading independent podcast company, has carved out a separate division within its expansive Creator Network Team, dedicated to helping podcasts scale and grow. Comprising both current Acast employees and new hires specifically recruited for the role – currently based in the UK, US and Sweden – this new division will develop and help implement audience growth strategies for Acast’s Creator Network podcasts.

Members of the new growth division will report into their local Creator Network Directors and be supported by a wider insights team – including Mike Wood, Acast’s Director of Audience Development Insights – there are also plans in place to appoint people to growth roles across more of Acast’s markets globally.

This new data-driven department will also work closely with Acast’s own product team, growing podcaster’s audiences through the latest advancements in podcast technology – alongside more traditional marketing and best-practice show growth strategies.

While the current set-up already assists a wide range of podcaster needs, including show growth, the new growth division’s sole focus will be on expanding podcasts’ listenership – offering Acast’s podcasters a dedicated resource for growing and scaling their show.

Veronika Taylor, Senior Vice President of Acast’s Creator Network said: “We want to work with the best podcasts and we want to help them grow with data-driven strategies to reach their full potential. The insights we uncover – and the subsequent application of those – will benefit the many thousands of podcasts that are part of our network globally, supporting their discovery, growth, and subsequent successes.”


Acast Launches “First Words” Campaign to Inspire Creators to Start their Podcast



Acast, the world’s leading independent podcast platform, has announced a new campaign looking back at the first words uttered on some of the biggest podcasts from its network of more than 35,000 shows. Acast’s “First Words” campaign features the opening lines of the very first episodes of well-known podcasts from around the world, and aims to inspire creators to start shows of their own.

Developed with agency partner Weirdo – and running across paid social and Acast’s own inventory of 300 million monthly podcast listens – the campaign features the first words from across Acast’s portfolio of podcasts globally, including Off Menu, The Adam Buxton Podcast, Forever35, Dope Black Mums, The Little Dum Dum Club, and many more.

The campaign will also feature amusing videos with top podcasters being challenged to try and remember their own first words – as well as sharing insight into how they themselves took their first steps.

The launch of “First Words” follows research by Acast suggesting that more than 1 in 10 people in the UK plan to start their own podcast this year.

Lizzy Pollott, SVP Marketing Communications and Brand at Acast, said: “Even the longest podcasting journeys start with just one step. Every podcaster – from Adam Buxton to your friend down the road – has had to start somewhere, and take that leap. Our new campaign hopes to inspire you to get started with their show and find their voice and audience.

“By rewinding hundreds of Acast podcast we’ve found the humble first words of shows that have ended up being listened to millions of times around the world. Some are funny, some shocking, some a little bit silly, but they all prove that – however, you want to start telling your story – Acast will help get it heard.”