Acast, the world’s largest independent podcast company, announces a strategic partnership with Supercast, the leading subscription platform for podcasters. This partnership will provide Acast podcasters with seamless access to to Supercast’s suite of tools to create and grow their subscription programs, offering paying listener a combination of exclusive audio and video content, ad-free feeds, and the ability to engage with other fans.

Acast has selected Supercast as a preferred subscription partner to provide podcasters with a high-converting, flexible and user-friendly subscription experience. Through this partnership, podcasters who sign up for Supercast via Acast will receive priority onboarding, dedicated creator support and expert growth advice.

Supercast is the subscription partner of choice for leading podcasts including Pod Save America, My Favorite Murder, This American Life, Huberman Lab and Canadaland. Purpose-built to maximize creator revenue and subscriber engagement, Supercast offers flexible membership tiers, multi-show subscriptions for podcast networks, native video support alongside premium audio, and detailed analytics to scale recurring revenue.

“At Acast, we empower our creators to build sustainable businesses,” said Sophie Herdman, Global Partnerships Director at Acast. “This partnership with Supercast give them even greater flexibility to connect with their audience and earn revenue in the way that best aligns with their own unique advertising and makes us a pretty unbeatable home for dedicated podcasters.”

Jason Sew Hoy, CEO and Co-founder of Supercast added: “Supercast is the subscription platform of choice for the world’s most well-monetized podcasters. We’ve helped countless creators migrate from other subscription platforms and, in many cases, double or even triple their subscription revenue. Acast podcaster will have the tools, strategies, and hands-on expertise to accelerate subscription growth like never before.”

As part of this new initiative, Acasat will be sunsetting its own Acast+ membership program and working closely with existing Acast+ podcasters to help them seamlessly transition to Supercast, ensuring continuity and unlocking greater growth opportunities.

About Acast

Since 2014, Acast has been building the world’s most valuable podcast marketplace, creating the technology that connects podcast creators, advertisers, and listeners. Its marketplace spans more than 140,000 podcasts, 3,300 advertisers, and one billion quarterly listens. Crucially, those listens are monetized whenever they happen — across any podcast app or listening platform.

About Supercast

Supercast is the preferred podcast subscription platform for the most well-monetized podcasts in the world, allowing them to generate millions of revenue while retaining 100% ownership of their subscriber relationships. The platform delivers exclusive content to paid subscribers wherever they want it, with native video support and connecting seamlessly to any podcast player. Supercast’s top 10 podcasters gross more than $21 million per year from subscriptions alone. For more information, visit https://supercast.com

Leading podcast company Acast has announced a raft of promotions in the Acast AU/NZ sales team and has appointed Lauren Everist in the newly created role of Senior Account Manager, Queensland.

Everist bring to Acast twenty years of diverse, award-winning commercial experience in media, most recently spending eight years at Audio at ARN Brisbane. Her expertise extends across Broadcast TV, Out of Home and Digital/Print, with roles encompassing Sales, Insights & Strategy and Trade Marketing. Everist is a four-time winner at the Media | Awards and was awarded ‘Best Creative Campaign’ at the Australian Podcast Awards in 2022.

The local podcasting scene is thriving in Queensland across genres spanning from comedy to true crime and Everist will oversee the strategic direction and growth of Acast’s sales presence in the region. As the exclusive host for Queensland-based shows Alpha Blokes, Basically Besties, We Got The Chocolates, One Minute Remaining, Proper True Yarn and Bloody Brilliant Beers, Acast provides valuable opportunities for local brands and agencies to connect with highly engaged audiences. 

Everist says: “Queensland creators are producing some of the best content in the country and being able to bring Acast’s world-class podcasts and advertising solutions to my local market feels just right. There’s so much potential for brands and agencies to use podcasting as part of their media mix, so its exciting to hit the ground running with the incurable team at Acast. I look forward to connecting with new and familiar clients in my new role.”

Alongside Everest’s appointment, Acast has announced promotions in their Sydney and Melbourne-based teams for Ally Marchetti, Daisy Smith, Keegan Litchfield, Samantha Lee and Madison Symonds. As a newly appointed Group Business Director, Ally Marchetti will oversee Acast’s dedicated sales team in Melbourne, while Samantha Lee and Madison Symonds have been promoted to Senior Account Manager level in the Sydney-based team.

As the company expands its presence across Asia-Pacific, Daisy Smith will transition to the role of Programatic AdTech Solutions Lead, APAC, and Keegan Litchfield is promoted to Director of Ad Operations, APAC. Their remit and responsibilities will shift to a broader focus, with all promotions taking effect in 1 April.

Henrik Isaksson, Regional Managing Director for Acast ANZ, says:  “I think Acast is very lucky to be working in an industry that is growing despite the economic headwinds many others are seeing. The expansion of our business to Queensland and the promotions is just one of many things we are looking to announce this year.”

The slew of announcements comes weeks after Acast posted its first year of profitability in the company’s year-end report. The business revealed a $44.9 million payout for creators in Australia and New Zealand since launching locally in 2017, with leading podcast Casefile True Crime, Toni & Ryan and Between Two Beers joining the Acast Creator Network over the past seven months. Digital audio advertising is one of the most significant growth markets in Australian media and Acast now hosts more than 140,000 podcasts globally, providing extensive opportunities for brands to reach new audiences.

Independent podcast company Acast has re-signed New Zealand broadcaster, author and marathon runner Dom Harvey, whose award-winning podcast boasts 4.4 total downloads (2.6m audio and 1.8m YouTube).

Launched in 2022, The Dom Harvey Podcast features explosive interviews with guests who have remarkable stories to share, including household names Olympian Dame Lisa Carrington, former New Zealand Prime Minister Sir Jon Key and international model Rachel Hunter. Harvey’s interviews reveal extraordinary personal stories, life lessons and vulnerabilities, with episodes frequently receiving international media coverage.

With an illustrious broadcasting career, Harvey was the host of The Edge’s breakfast show for 20 years, winning the prestigious Sir Paul Holmes Award for New Zealand Broadcaster of the Year. Harvey is a passionate runner and has completed six of the world marathon majors. In 2018, he ran five marathons in five days and was awarded the ‘Kiwi Local Hero’ medal after raising NZD $250,000 for charity.

In 2024, Harvey and award-winning radio broadcaster Jay-Jay Feeney dove further into the world of podcasting by launching PodLab, a studio space in Auckland that specializes in the development, recording and producing of podcasts. Used by both companies and individual creators, PodLab draws on Harvey and Feeney’s extensive media experiences to contribute to the growth of podcast production in New Zealand.

Ryan Lamont, Senior Podcast Development Manager at Acast (Australia & New Zealand), says:

“It’s important to highlight and celebrate re-signings with key talent, along with our roster of new Kiwi signings, as Acast continues to expend its presence and support of New Zealand talent in the ever-growing podcast space. Dom is a great example of traditional media talent who have found creative control, commercial freedom and revitalized passion for storytelling in the podcast medium.”

Harvey says: “It’s been a crazy three years in the podcast space, so I am frothing about working closely with Acast to see where we can be in another three years from now.”

The Dom Harvey Podcast has won multiple awards, with a hat trick of ‘Best Entertainment Podcast; ‘Best Independent Podcast’ and ‘Podcast of the Year’ at the 2024 New Zealand Podcast Awards, and ‘Best Independent Podcast’ at the 2024 New Zealand Radio & Podcast Awards. The twice-weekly show receives 100k monthly listens and is a regular feature in the top 20 Spotify and Apple charts.

Harvey has signed another multi-year deal with Acast, who will be the exclusive hosting, distribution and monetization partner for the podcast globally. The partnership will include ad and sponsorship opportunities on the audio podcast, video podcast and associated social channels, where Harvey has a combined reach over 100k followers.

Acast, the world’s leading independent podcast company, has posted its first year of profitability in its financial results. The year-end report revealed net sales growth in 19% in 2024, a significant milestone in the company’s development.

Since launching locally in 2017, Acast has paid out $44.9m to podcast creators in Australia and New Zealand. Acast now boasts some of Australia’s most successful podcasting exports, driven by a series of major signings in 2024. The ANZ Creator Network saw an increase in homegrown talent achieving international success, with new additions including global podcasting phenomenon Casefile True Crime, and iconic comedy show Toni and Ryan. The platform now hosts more than 140,000 shows and 3,300 advertisers globally — a number that grew 24% in 2024.

Acast is committed to empowering all podcasters, irrespective of their size or location, to monetize their shows. Fuelled by the increasing demand for podcast advertising and a commitment to increasing value for creators, Acast are expanding their capacity to deliver integrated campaigns across audio, video, social media, and more. The company solidified its leading position by continuing to attract prominent creators across Australia and New Zealand in 2024.

In February 2025, Acast began its new partnership with Casefile, one of the world’s leading true crime podcasts and Australia’s most successful podcasting export. Casefile has grown into a multi-award winning global phenomenon since launching in 2016, when it became a mainstay in the Australian, UK and US charts within its first year. With over 800 million listens to date, Casefile adds 80 billion annual listens to Acast and consistently ranks among the top podcasts globally.

In August 2024, Acast announced a new multichannel partnership with Australia podcast duo Toni Lodge and Ryan Jon, whose daily podcast consistently delivers 3 million monthly listens alongside a combined social media reach of 4.2 million followers. The show boasts a mammoth audience across both audio and video, locally and internationally, with highly engaged “TARPers” (Toni and Ryan Podcasters) in the UK, US, Canada, Australia, New Zealand and beyond.

Henrik Isaksson, Regional Managing Director of Acast AU/NZ said: “Podcast advertising is growing and is now firmly cemented as a go-to choice for many Australian brands. Being able to share revenue numbers like these — in what has been a pretty tough couple of years in the Australian advertising market — proves that you can launch a podcast independently and thrive whilst doing so. What is even more exciting is the return on investment that advertisers and brands are seeing when utilizing the medium correctly. One of the main drivers of growth has been our ability to move with market demand and expand our omnichannel capabilities by delivering campaigns that span audio, video, social and more.”

 Acast has also continued its focus on expanding its Creator Network in New Zealand, with recent additions including the #1 long-form interview podcast, Between Two Beers, and Frances Cook’s newly launched financial show Making Cents with Frances Cook. Hosted by Steve Holloway and Seamus Martin, Between Two Beers boats more than four million total downloads and features in-depth conversations with New Zealand’s biggest stars across the fields of sport, business and entertainment.

Acast, the world’s largest podcast company, has announced the appointment of Martijn Gerrits as sales director for the Netherlands. Gerris is Acast’s first hire in the region, bringing a wealth of experience in the media and advertising industry to the team.

Gerrits has a proven track record in driving growth and building successful partnerships. His previous roles at leading companies such as Spotify, Azerion, Mediahuis NL and Dentsu have equipped him with the expertise to navigate the dynamic landscape of the podcast industry.

As sales director, Martijn will be responsible for leading Acast’s sales efforts in the Netherlands, expanding its marketplace’s reach and connecting local advertisers with engaged podcast audiences. He will focus on building strong relationships with agencies, brands, and creators to drive revenue growth and establish Acast locally as the go-to destination for podcast advertising.

“In joining the Acast team I can’t wait to help drive the growth of the podcasting industry in the Netherlands,” said Gerrits. “Acast’s commitment to empowering creator and delivering exceptional, effective advertising experiences align perfectly with my own love for audio. I look forward to working with our team and partners to unlock the full potential of podcast advertising in the Dutch market.”

Megan Davies, Acast’s Managing Director for International, added: “Martijn’s deep understanding of the Dutch market and his experience in the podcast industry make him an invaluable asset to our team. As we will continue to expand our presence in the Netherlands, Martijn’s leadership will be instrumental in driving our growth and delivering exceptional value to our advertisers and creators.”

The podcast advertising market in the Netherlands is predicted to experience substantial growth in the coming years. According to projections, the market’s revenue is expected to reach $39.86m by 2027.

Acast officially launched in the Netherlands in November 2022, partnering with Meer Van Dit, a major Dutch podcast studio with popular shows such as “Weer een Dag” as well as creator brands including Tonny Media, Bien, New Tree Media, and Able Studio.

Acast, the world’s largest independent podcast company, announced the acquisition of Wonder Media Network (WMN), the full-service, award winning creative studio.

WMN will combine with Acast’s existing creative team to form a new devision, Acast Creative Studios. The group will provide advertisers with integrated campaigns and branded content solutions from ideation through to production and campaign delivery, to reach engaged audiences across audio, video, social, live events, and more. It will also include WMN’s existing original content arm which will continue to produce premium original podcasts.

WMN is a female-founded, audio-first creative studio based studio in New York City that works with leading global brands on storytelling in audio and beyond. Founded in 2018 by former award-winning journalist Jenny Kaplan and Shira Atkins, WMN produces audio, digital, experimental and social campaigns for clients including Nike, Pfizer, GE and Mercedes Benz. The new devision will be led by Kaplan and Atkins and include existing talent and resources already providing Acast’s partners with creative services across multiple channels.

“This acquisition significantly expands our US operations with the introduction of a highly experienced content studio — in both original and branded, empowering advertisers to create even more impactful campaigns across audio and beyond,” said Acast CEO Ross Adams. 

“Acast Creative Studios provides a complete solution, tapping into the growing demand for innovative, omnichannel campaigns. This not only opens new revenue streams for creators but also enables deeper relationships to bring bigger, bolder ideas to life. Together, Acast and WMN have established an industry-leading group with unrivaled creative service and production capabilities. This, coupled with Acast’s scale and established network, creates a dynamic ecosystem where brands, creators and audiences can all benefit.”

“WMN’s mission is so tightly aligned with that of Acast — bringing important and change making stories to the world,” said WMN CEO Jenny Kaplan. “Together, we will allow both creators and advertisers to reach new audiences, build successful businesses, and shape the future of audio.”

About Acast

Since 2014, Acast has been creating the world’s most valuable podcast marketplace, building the technology which connects podcast creators, advertisers and listeners. Its marketplace spans more than 135,000 podcasts, 2,700 advertisers and c.1 billion quarterly listens.

Crucially, those listens are monetized wherever they happen — across any podcasting app or other listening platform. The company operates worldwide and is headquartered in Stockholm, Sweden. Acast is listed on the Nasdaq First North Premier Growth Market (ACAST.ST).

Acast, the world’s leading independent podcast company, announces the grand opening of its new UK headquarters in the hart of London’s Old Street. The state-of-the-art facility is designed to be the ultimate home for podcasters and advertisers, as well as Acast’s 100-strong UK-based team.

The new London HQ boasts a ground floor designed exclusively for creators, featuring four cutting-edge multimedia studios equipped for both audio and video production, including state-of-the-art cameras for large-scale video podcasts as well as a photographic studio with infinity wall. 

The studios will serve Acast’s rick network of UK podcasters which includes The Fellas, Off Menu, Katherine Ryan, and Help! I Sexted My Boss as well as every major UK news publisher. Acast’s in-house brand team has infused the space with a warm, inviting atmosphere, complete with stunning murals and a living wall, creating a welcoming, home-like environment.

“This is real moment for the UK podcasting community,” said Josh Woodhouse, Managing Director for Acast UK & Ireland. “We’ve designed a space with the aim of fostering real creativity between creators, advertisers and our own team. By brining everyone together under one roof — our home — we aim to accelerate even more innovative and impactful podcasts and advertising campaigns that fully embrace audio, video and beyond.”

A highlight of the headquarters is its commitment to nurturing new talent. In collaboration with Amazon Music, one of the studios will be named Amazon Music Studio, and will be available for free and brand new creators — providing them with access to professional-grade cameras, microphones and resources to launch and support their podcasting journey.

“The team at Amazon Music and I are delighted to close this year by further collaborating with Acast,” said Megan Bradshaw, Amazon Music’s Head of Podcasts EU, ANZ, IN. “In addition to Amazon Music’s ad-free offering with Acast, our new studio aims to invest in our companies’ shared vision around elevating podcast creators, and making he medium more accessible to all.”

“This is our biggest ever investment in creators, with a real focus on the omnichannel future of podcasting. Creators will work alongside us in a shared space, designed to foster true collaboration and creativity,” said Sam Shetabi, Acast’s Executive Content Director, UK. “Our new London headquarters is a testament to our commitment to empowering podcasters and advertisers, and driving the industry forward.”

Key Features of Acast’s New London HQ:

Creator-First Design: Dedicated ground floor exclusively for creators, fostering a sense of community and collaboration.

State-of-the-Art Studios: Four multimedia studios equipped for audio and video production, including setups for large-scale video podcasts. Broadcast solutions provider CVP is Acast’s technology partner, with microphones from audio technology specialists Lewitt and iconic imaging giant Canon providing all visual tech.

Homely Atmosphere: Thoughtful interior design with living walls, comfortable furnishings, and inspiring murals.

Amazon Music Studio: One studio available for free to small and new creators.

Collaboration Hub: Designed to bring podcasters and advertisers together to create innovative campaigns.

The space was officially opened on Thursday last week with creators including Adam Buxton, Pete Wicks and Elizabeth Day attending the launch party.

It’s official – podcasting has firmly established itself as a dominant force in advertising, outpacing traditional channels such as radio. New data from Acast, the world’s largest independent podcast company and Nielsen, a global leader in audience measurement, data, and analytics, reveals that an impressive 42% of the British public have listened to a podcast in the past week and 21% listen at least once a day – highlighting the medium’s growing influence and reach.

Podcasting has matured into a crucial platform for advertisers seeking to engage with a captive and diverse audience. This surge in podcast popularity reflects changing consumer behaviours, where on-demand content is increasingly preferred for its convenience, variety, and accessibility.

Podcasts are a media channel that has seen one of the most substantial increases in consumption in the past six months (43% increase for listening to podcasts, 39% increase for watching podcasts), with listeners citing many reasons such as self-development and mental health as reasons for their increased consumption.

Podcasting’s Unique Appeal To Advertisers

Podcasts offer advertisers a unique environment, combining audio content’s intimate and personal nature with sophisticated targeting capabilities. The data shows that podcast ads are perceived as one of the least intrusive (ranked second least intrusive behind cinema), and the British public trust podcast hosts twice as much celebrity ambassadors (45% vs 20%).

This combination allows for highly effective and personalized ad placements, resonating more deeply with listeners than traditional, broad-spectrum advertising methods like radio. In fact, 25% of monthly podcast listeners do not listen to the radio.

Multichannel Approach

Video podcasts cannot be ignored. Over half of monthly podcast listeners (51%) have watched a video podcast in the last seven days, and 37% of listeners in the UK actually prefer podcasts that include video.

Podcasts’ immersive experience helps form strong listener relationships, making podcast advertising an invaluable tool for brands aiming to increase their reach and impact. Video podcasts allow listeners to enjoy visual engagement and see the hosts’ facial reactions or body language.

Josh Woodhouse, Regional Managing Director, UK & Ireland, notes, “Podcasting has transitioned to a mainstream media channel in an incredibly short time. Our latest findings underscore the importance of podcasting as a popular entertainment medium and a powerful advertising platform. It’s clear that podcasts are not just keeping pace with traditional media but setting new standards for how content and advertising an interact in a digital age.”

The full 2024 Podcast Listener Landscape report from Acast is available by emailing sales.uk@acast.com.