Ever since Apple launched the iOS Podcasts app, effectively giving podcasts a dedicated location on Apple mobile devices, speculation has occurred that one day, Apple will break podcasts free from the desktop iTunes application in a similar manner. While that hasn’t happened yet, having a dedicated desktop podcast-consumption app made by Apple may be getting closer.
Today, Apple rebranded the iTunes podcast directory to Apple Podcasts:
Although today’s announcement is merely a branding change, it may indicate a renewed focus by Apple on podcasting…
In February, Eddy Cue teased that the company is working on new features for podcasts at the Code Media conference. Combined with this rebranding, it is possible that Apple is readying a big announcement for later this year, potentially at WWDC.
Renaming the iTunes podcast directory to Apple Podcasts falls in line with other Apple branding efforts, such as Apple Music and Apple TV. It’s possible that the Cupertino-based tech giant is finding the “i” designation that rose to fame with products like the iMac, iPod, and iTunes is in need of a refresh. Regardless, it’s good to see some real attention being paid to Apple’s podcast directory.
Along with this new name, Apple also released new guidelines for publishers who’d like to link to their listings on the Apple Podcasts directory. These guidelines include a new set of badges that make use of the Apple Podcasts name in place of iTunes (see image above).

No single company is still talked about more when it comes to podcasting than Apple. Since its addition of podcasting to the iTunes Store in 2005, most of the podcasting news made by Apple has revolved around podcasting apps and distribution. But that changes this month as Apple will actually be an active
Apple has probably empowered the medium of podcasting more than any other company. The Cupertino-based technology giant gave podcasting its first big boost when it added podcasts to the iTunes desktop application in 2005. Thanks to the popularity of Apple’s breakthrough portable media player, the iPod, iTunes had become a ubiquitous destination for consumers looking to easily acquire new audio. And when those users suddenly found a podcasting directory chock full of free content next to their favorite music store, they began consuming podcasts in droves.
Ever since it rolled out the first Macintosh computer over 30 years ago, Apple has been on a mission to make products that are smaller, sleeker, and minimized. That ethos has played out over and over again thru the years. The first iMacs had no floppy disk drives. Then, Apple stopped installing optical drives into its desktop and laptop machines. Now, in the modern age of the iDevice, this practice is repeated with Apple designing phones and tablets that are increasingly thinner and lighter. It was pretty obvious this trend wasn’t going to stop anytime soon. And while it seemed Apple couldn’t possibly make these devices any smaller, they still found a way.
About a year ago, I 

The new version of the Apple TV set-top box from Apple, was greeted with much excitement from new media producers. This new iteration is the first version of the device to come with a built-in app store, making it easier for third-party developers to add their own content to the platform. Podcast and music distribution service Mixcloud
This week, Apple unleashed iOS 9, the latest version of the operating system that runs all of the company’s iPhones, iPads and iPod Touches, onto the general public. After applying the latest iOS update and rebooting their devices, many users came to find that Podcasts, Apple’s proprietary podcast app for iOS, was no longer working.