Triton Digital, the global technology and services leader the digital audio, podcast, and broadcast radio industries, released its first Canada Mid-Year Podcast Trends Report.

The report accompanies its monthly Canada Podcast Ranker and provides insights into the evolving Canadian podcast landscape, including trends in podcast listening, a snapshot of the podcast listener, top genres, downloads, debuts, sales networks, and more.

According to the report, Canada’s most popular podcast genres were True Crime, News, and Comedy, with an average of 3.0 hours of content downloaded per listener, per week. Other notable findings include:

Listeners downloaded 4.4. episodes per week, on average, and 92% of podcasts were listened to on a mobile device.

The top day of the week for listening is Wednesday with peak times being between 10am-12pm EST.

The top sales network in the Triton Canada Podcast Ranker, in terms of average weekly download volume, is SiriusXM Podcast Network, followed by CBC/Radio-Canada and Wondery. 

Top podcasts include Dateline NBC (NBCUniversal News Group), SmartLess (Wondery Network), and Front Burner (CBC/Radio-Canada).

“As the Canadian podcast scene continues to evolve, we’re excited about the chance to highlight insights into Canadian listening habits,” remarked Daryl Battaglia, SVP Measurement Products & Strategy at Triton Digital. “Podcasting stands as a captivating and influential medium for storytelling and our debut mid-year trends report underscores our dedication to provide our clients with dependable and trustworthy data on podcast consumption and listener behaviors.”

The 2023 Podcast Trends in Canada Report incorporates data from numerous sources, including Triton’s Digital IAB Tech Lab certified Podcast Metrics service, which measures server log data from Triton’s Omni Studio platform and a variety of industry hosting platforms.

 

Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced that it has acquired Manadge, an advertising intelligence platform that specialized in programmatic advertising, Manadge will enable Triton Digital publishers and demand partners to see advertising-related data and analyze performance in real-time via an intuitive analytics platform.

With this acquisition, Triton Digital is diversifying its portfolio as Manadge offers analysis and comparison dashboards and KPIs for programmatic market participants as well as direct orders. Integrated with over 60 Supply Side Platforms (SSPs) and ad servers, Manadge offers real-time philosophy, Manadge provides agnostic and unbiased reporting the simplifies the recording and tracking of advertising revenues, leveraging an elegant UI, with expansive graphics and change alert notifications.

“Through this acquisition, we further demonstrate our commitment to providing robust tools to enable growth in the global audio industry,” says John Rosso, President and CEO, Triton Digital. “The Manadge platform will enable Triton’s publisher, sales house, and demand partners to better analyze advertising data and use Manadge’s powerful UI to make data driven decisions for their business.”

“At Manadge we give companies the ability to increase resources and support, expand into new markets, and innovate faster than they could before,” says Nathan Venezia, Founder and CEO, Manadge. “We are excited to be joining a team that truly understands our vision and to be providing Triton Digital a better way to analyze and track advertising revenue for all audio types.”

As part of the acquisition, the Manadge team will join Triton Digital’s team, bringing a high level of talent and expertise to Triton’s product and engineering efforts.

Triton Digital, the global technology and services leader to the digital, audio, podcast, and broadcast radio industries, announced the release of the latest Australian Podcast Ranker. The Ranker provides insight into the Top 150 Podcasts as well as the Top 150 Australian-Made Podcasts, the Top Publishers in Australia, and the Top Sales Representatives in Australia from 1 December through 31 December 2022, as measured by Triton’s Podcast Metrics measurement service.

The Top Podcast Ranker and Top 150 (Australian-Made) Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical Measurement Guidelines.

For this reporting period, the top three publishers were ARN’s iHeartPodcast Network Australia at #1, LiSTNR (SCA) at #2, and Stitcher climbing to #3.

This month, we also introduced a new publisher, Adore Beauty, who is know for podcasts such as Beauty IQ Uncensored and Skincare School.

This month, we also introduced the Top Podcast Ranker and the Top 150 (Australian-Made) Ranker included Casefile True Crime (Audioboom) climbing to #1, Mamamia Out Loud (Mamamia) climbing to #2, and Hamish & Andy (LiSTNR (SCA)) at #3.

The Top Podcast Ranker also had several debuts from Inside the Tribe (DM Podcasts), Proof: A True Crime Podcast (Audioboom), Bedtime Explorers (LiSTNR (SCA)), The You Project (NOVA Entertainment), and more.

For the Top 150 (Australian-Made) Ranker, new podcasts included Astrology Coach (ARN/iHeartMedia), Anatomy of a Scam (Nine Radio), Help! I Have A Teenager (Mamamia), and more.

Participating publishers in the Australian Ranker include Adore Beauty, Audioboom, ARN’s iHeartPodcast Network Australia, DM Podcasts, Equity Mates Media, LiSTNR (SCA), Mamamia, Motorsport Podcast Network, News Corp Australia, Nine NOVA Entertainment, Podshape, Schwartz Media, Special Broadcasting Service, Sports Entertainment Network (SEN), Stitcher, Studio71, The Chaser, West Australian Newspapers, and Wondery.

To view the full results of this Ranker, participate in the ranker, or sign up to receive future rankers, please visit: http://australianpodastkranker.com/.

Please note that as of February 2023, Triton Digital will be transitioning from its website Podcast Ranker PDFs to publishing this data on http://australianpodcastranker.com/. The PDFs from 2022 will still be available to view on the Rankers site.

Triton Digital’s Podcast Metrics measurement services is certified by the IAB Tech Lab as complying Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.

Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, announced the release of the latest New Zealand Podcast Ranker. The Ranker provides insight into the Top 100 Podcasts as well as the Top Networks in New Zealand from 1 December through 31 December 2022, as measured by Triton’s Podcast Metrics measurement service.

The Top 100 Podcast Ranker and Top Network Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical, Measurement Guidelines.

For this reporting period, the top three podcasts include Fletch, Vaughan & Hayley on ZM (NZME/iHeartRadio/ARN) climbing to #1, Casefile True Crime (Audioboom) again at #2, and Stuff You Should Know (NZME/iHeartRadio/ARN) at #3.

New podcast debuting on the ranker this month include Across the Board (NZME/iHeartRadio/ARN), The Sporting Rumble (rova (MediaWorks)), and First Light with Rachel Smalley (rova (MediaWorks)).

Participating networks include Audioboom, Brodie Kane Media, Headgum, Kast Media, LiSTNR (SCA), NOVA Entertainment, NZME/iHeartRadio/ARN, rova (MediaWorks), Sports Entertainment Network (SEN), Stitcher Media, and Studio71.

To participate in the ranker, view the full results of the ranker, and sign up to receive future rankers via email, please visit: https://tritonrankers.com/.

Please note that as of February 2023, Triton Digital will be transitioning from its website Podcast Ranker PDFs to publishing this data on https://tritonrankers.com/. The PDFs from 2022 will still be available to view on the Rankers site.

Triton Digital’s Podcast Metrics measurement services is certified by IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode title, and more.

Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced the release of its December 2022 reporting period (November 28, 2022 – January 1, 2023), U.S. Podcast Ranker, as measured by Triton’s Podcast Metrics measurement service.

Yet again, Stitcher Media remained in the #1 spot on the Top Sales Networks Report for the month of December, with 51.9M Average Weekly Downloads and 14.7M Average Weekly Users. NPR came in a #2 with 33.8M Average Weekly Downloads and 6.1M Average Weekly Users, followed by Audacy Podcast Network at #3 with 32.3M Average Weekly Downloads and 8.1M Average Weekly Users.

For this reporting period, the top three podcasts based on downloads included Crime Junkie (audiochuck), again at #1, NPR News Now (NPR) again at #2, and Up First (NPR) climbing to #3.

For listeners, the top 3 podcasts in December included Crime Junkie (audiochuck) again at #1, Dateline NBC (NBCUniversal News Group) climbing to #2, and Up First (NPR) at #3.

New shows debuting during this period for downloads included Murder & Magnolias (NBCUniversal News Group), Let’s Not Meet: A True Horror Podcast (Audioboom), The Mel Robbins Podcast (Stitcher Media), Chasing Life (WarnerMedia), and more. New shows for listeners included Shawn Ryan Show (Cumulus Podcast Network).

Triton Digital’s U.S. Podcast Ranker is available on its interactive website, www.TritonRankers.com, for an easy way to navigate monthly performance trends and filter by podcast category, publisher, and time period.

Please note that as of February 2023, Triton Digital will be transitioning from its website Podcast Ranker PDFs to publishing this data on https://tritonrankers.com/. The PDFs from 2022 will still be available to view on the Rankers site.

The Top Sales Network Reports are ranked by Average Weekly Downloads and Average Weekly Users in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines. Participating Sales Networks include content owners/creators and sales representation organizations. Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminates inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.

Any sales network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report. To learn more, contact: solutions@tritondigital.com.

Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, announced the release of the latest New Zealand Podcast Ranker. The Ranker provide insight into the Top 100 Podcasts as well as the Top Networks in New Zealand from 1 November through 30 November 2022, as measured by Triton’s Podcast Metrics measurement service.

The Top 100 Podcast Ranker and Top Network Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical Measurement Guidelines.

For this reporting period, the top three podcast included The Mike Hocking Breakfast (NZME/iHeartRadio/ARN) climbing to #1, Casefile True Crime (AudioBoom) at #2, and Fletch, Vaughn & Hayley on ZM (NZME/iHeartRadio/ARN) at #3.

New podcasts debuting on the ranker this month include Jay-Jay & Flinny – More FM (rova (MediaWorks)), Lost in Panama (Kast Media), Out the Gayte (Brodie Kane Media), and Straight Up with Niva and Beatrice (NZME/iHeartRadio/ARN).

Participating networks include Audioboom, Brodie Kane Media, Headgum, Kast Media, LiSTNR (SCA), NOVA Entertainment, NZME/iHeartRadio/ARN, rova (MediaWorks), Sports Entertainment Network, (SEN), Stitcher Media, and Studio 7.

To participate in the ranker, view the full results of the ranker, and sign up to receive future rankers via email, please visit: https://tritonrankers.com/.

Please note that as of February 2023, Triton Digital will be transitioning from its website Podcast Ranker PDFs and only including this data on https://tritonrankers.com/. The PDF’s from 2022 will still be available to view on the Rankers site.

Triton Digital’s Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date, range, location, device, podcast name, episode, title, and more.

Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, announced today the release of the latest Australian Podcast Ranker. The Ranker provides insight into the Top 150 Podcast as well as the Top 150 Australian-Made Podcasts, the Top Publishers in Australia, and the Top Sales Representatives in Australia from 1 November through 30 November 2022, as measured by Triton’s Podcast Metrics measurement service. The month of November had 71.6M downloads.

The Top Podcast Ranker and Top 150 (Australian-Made) Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical Measurement Guidelines.

Yet again, the top three publishers were ARN’s iHeartPodcast Network Australia at #1 LiSTNR (SCA) at #2 and Audioboom at #3.

This month, we also introduced a new publisher, an Australian women’s media company, Mamamia who is known for shows such as No Filter, CANCELLED, The Quicky, and more.

For this reporting period, the top three podcasts for both the Top Podcast Ranker and the Top 150 (Australian-Made) Ranker included Hamish & Andy (LiSTNER (SCA)) climbing to #1, Casefile True Crime (Audioboom) at #2, and Mamamia Out Loud (Mamamia) at #3.

The Top Podcast Ranker also had several other debuts from True Crime Conversation (Mamamia), The Confession (Nine Publishing), The Children in the Pictures (LiSTNER (SCA)), Concealed with Art Simone (ARN/iHeartMedia), and more.

For the top 150 (Australian-Made) Ranker, new podcasts included The Spill (Mamamia), The Stick Up with Russell Manser (DM Podcasts), The Fin (Nine Publishing), The Dive (Equity Mates Media), and more.

Participating publishers in the Australian Ranker include Audioboom, ARN’s iHeartPodcast Network Australia, DM Podcasts, Equity Mates Media, LiSTNR (SCA), Mamamia, Motorsport Podcast Network, News Corp Australia, Nine, NOVA Entertainment, Podshape, Schwartz Media, Special Broadcasting Service, Sports Entertainment Network (SEN), Stitcher, Studio 71, The Chaser, West Australian Newspapers, and Wondery.

To view the full results of this Ranker, participate in the ranker or sign up to receive future rankers, please visit: https://australianpodcastranker.com/