Tag Archives: Triton Digital

Triton Digital Releases The Australian Podcast Ranker For December 2022



Triton Digital, the global technology and services leader to the digital, audio, podcast, and broadcast radio industries, announced the release of the latest Australian Podcast Ranker. The Ranker provides insight into the Top 150 Podcasts as well as the Top 150 Australian-Made Podcasts, the Top Publishers in Australia, and the Top Sales Representatives in Australia from 1 December through 31 December 2022, as measured by Triton’s Podcast Metrics measurement service.

The Top Podcast Ranker and Top 150 (Australian-Made) Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical Measurement Guidelines.

For this reporting period, the top three publishers were ARN’s iHeartPodcast Network Australia at #1, LiSTNR (SCA) at #2, and Stitcher climbing to #3.

This month, we also introduced a new publisher, Adore Beauty, who is know for podcasts such as Beauty IQ Uncensored and Skincare School.

This month, we also introduced the Top Podcast Ranker and the Top 150 (Australian-Made) Ranker included Casefile True Crime (Audioboom) climbing to #1, Mamamia Out Loud (Mamamia) climbing to #2, and Hamish & Andy (LiSTNR (SCA)) at #3.

The Top Podcast Ranker also had several debuts from Inside the Tribe (DM Podcasts), Proof: A True Crime Podcast (Audioboom), Bedtime Explorers (LiSTNR (SCA)), The You Project (NOVA Entertainment), and more.

For the Top 150 (Australian-Made) Ranker, new podcasts included Astrology Coach (ARN/iHeartMedia), Anatomy of a Scam (Nine Radio), Help! I Have A Teenager (Mamamia), and more.

Participating publishers in the Australian Ranker include Adore Beauty, Audioboom, ARN’s iHeartPodcast Network Australia, DM Podcasts, Equity Mates Media, LiSTNR (SCA), Mamamia, Motorsport Podcast Network, News Corp Australia, Nine NOVA Entertainment, Podshape, Schwartz Media, Special Broadcasting Service, Sports Entertainment Network (SEN), Stitcher, Studio71, The Chaser, West Australian Newspapers, and Wondery.

To view the full results of this Ranker, participate in the ranker, or sign up to receive future rankers, please visit: http://australianpodastkranker.com/.

Please note that as of February 2023, Triton Digital will be transitioning from its website Podcast Ranker PDFs to publishing this data on http://australianpodcastranker.com/. The PDFs from 2022 will still be available to view on the Rankers site.

Triton Digital’s Podcast Metrics measurement services is certified by the IAB Tech Lab as complying Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.


Triton Digital Releases The New Zealand Podcast Ranker For December 2022



Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, announced the release of the latest New Zealand Podcast Ranker. The Ranker provides insight into the Top 100 Podcasts as well as the Top Networks in New Zealand from 1 December through 31 December 2022, as measured by Triton’s Podcast Metrics measurement service.

The Top 100 Podcast Ranker and Top Network Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical, Measurement Guidelines.

For this reporting period, the top three podcasts include Fletch, Vaughan & Hayley on ZM (NZME/iHeartRadio/ARN) climbing to #1, Casefile True Crime (Audioboom) again at #2, and Stuff You Should Know (NZME/iHeartRadio/ARN) at #3.

New podcast debuting on the ranker this month include Across the Board (NZME/iHeartRadio/ARN), The Sporting Rumble (rova (MediaWorks)), and First Light with Rachel Smalley (rova (MediaWorks)).

Participating networks include Audioboom, Brodie Kane Media, Headgum, Kast Media, LiSTNR (SCA), NOVA Entertainment, NZME/iHeartRadio/ARN, rova (MediaWorks), Sports Entertainment Network (SEN), Stitcher Media, and Studio71.

To participate in the ranker, view the full results of the ranker, and sign up to receive future rankers via email, please visit: https://tritonrankers.com/.

Please note that as of February 2023, Triton Digital will be transitioning from its website Podcast Ranker PDFs to publishing this data on https://tritonrankers.com/. The PDFs from 2022 will still be available to view on the Rankers site.

Triton Digital’s Podcast Metrics measurement services is certified by IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode title, and more.


Triton Digital Releases The December 2022 U.S. Podcast Ranker



Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced the release of its December 2022 reporting period (November 28, 2022 – January 1, 2023), U.S. Podcast Ranker, as measured by Triton’s Podcast Metrics measurement service.

Yet again, Stitcher Media remained in the #1 spot on the Top Sales Networks Report for the month of December, with 51.9M Average Weekly Downloads and 14.7M Average Weekly Users. NPR came in a #2 with 33.8M Average Weekly Downloads and 6.1M Average Weekly Users, followed by Audacy Podcast Network at #3 with 32.3M Average Weekly Downloads and 8.1M Average Weekly Users.

For this reporting period, the top three podcasts based on downloads included Crime Junkie (audiochuck), again at #1, NPR News Now (NPR) again at #2, and Up First (NPR) climbing to #3.

For listeners, the top 3 podcasts in December included Crime Junkie (audiochuck) again at #1, Dateline NBC (NBCUniversal News Group) climbing to #2, and Up First (NPR) at #3.

New shows debuting during this period for downloads included Murder & Magnolias (NBCUniversal News Group), Let’s Not Meet: A True Horror Podcast (Audioboom), The Mel Robbins Podcast (Stitcher Media), Chasing Life (WarnerMedia), and more. New shows for listeners included Shawn Ryan Show (Cumulus Podcast Network).

Triton Digital’s U.S. Podcast Ranker is available on its interactive website, www.TritonRankers.com, for an easy way to navigate monthly performance trends and filter by podcast category, publisher, and time period.

Please note that as of February 2023, Triton Digital will be transitioning from its website Podcast Ranker PDFs to publishing this data on https://tritonrankers.com/. The PDFs from 2022 will still be available to view on the Rankers site.

The Top Sales Network Reports are ranked by Average Weekly Downloads and Average Weekly Users in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines. Participating Sales Networks include content owners/creators and sales representation organizations. Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminates inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.

Any sales network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report. To learn more, contact: solutions@tritondigital.com.


Salem Media Group Expands Relationship With Triton Digital



Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, announced that Salem Media Group Inc., America’s leading multimedia company specializing in Christian and conservative content, has extended its relationship with Triton Digital.

Salem Media Group has leveraged Triton Digital’s suite of audio solutions since 2012 to build audiences, maximize revenue, and streamline operations. A growing powerhouse in the conservative media marketplace, Salem Media Group depends on Triton Digital’s streaming and podcast solutions to power its digital audio strategy and maximize advertising revenue.

In addition to using Triton’s Omny Studio podcast management platform, its programmatic supply-side platform and TAP (Triton Advertising Program), Salem Media Group will turn to Podcast Metrics Demos+ to provide enhanced metrics, including person-level demographic, sociographic, media behavior, and purchase intent data to further inform podcast audience development and advertising decisions.

“We are thrilled to extend our partnership with Triton Digital, which has helped drive a significant increase in digital revenue while delivering our engaging content to our growing audience,” said David Santrella, CEO, Salem Media Group. “We’re looking forward to this next chapter together, gaining increased visibility and a more comprehensive understanding of the behaviors and demographics of our audiences.”

Triton Digital’s Podcast Metrics Demos+ delivers the first-ever integration of census and survey-based research methodologies to provide a consistent industry approach to demographic measurement. Podcast Metrics Demos+ provides audience demographic and socio-demographic data on podcast listeners and downloads in the United States to better understand the performance and audience of on-demand and podcast content.

To learn more about Triton Digital’s comprehensive suite of advertising, measurement, and podcast technologies, visit: www.TritonDigital.com.


Triton Digital Releases The New Zealand Podcast Ranker for November 2022



Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, announced the release of the latest New Zealand Podcast Ranker. The Ranker provide insight into the Top 100 Podcasts as well as the Top Networks in New Zealand from 1 November through 30 November 2022, as measured by Triton’s Podcast Metrics measurement service.

The Top 100 Podcast Ranker and Top Network Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical Measurement Guidelines.

For this reporting period, the top three podcast included The Mike Hocking Breakfast (NZME/iHeartRadio/ARN) climbing to #1, Casefile True Crime (AudioBoom) at #2, and Fletch, Vaughn & Hayley on ZM (NZME/iHeartRadio/ARN) at #3.

New podcasts debuting on the ranker this month include Jay-Jay & Flinny – More FM (rova (MediaWorks)), Lost in Panama (Kast Media), Out the Gayte (Brodie Kane Media), and Straight Up with Niva and Beatrice (NZME/iHeartRadio/ARN).

Participating networks include Audioboom, Brodie Kane Media, Headgum, Kast Media, LiSTNR (SCA), NOVA Entertainment, NZME/iHeartRadio/ARN, rova (MediaWorks), Sports Entertainment Network, (SEN), Stitcher Media, and Studio 7.

To participate in the ranker, view the full results of the ranker, and sign up to receive future rankers via email, please visit: https://tritonrankers.com/.

Please note that as of February 2023, Triton Digital will be transitioning from its website Podcast Ranker PDFs and only including this data on https://tritonrankers.com/. The PDF’s from 2022 will still be available to view on the Rankers site.

Triton Digital’s Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date, range, location, device, podcast name, episode, title, and more.


Triton Digital Releases The Australian Podcast Ranker For November 2022



Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, announced today the release of the latest Australian Podcast Ranker. The Ranker provides insight into the Top 150 Podcast as well as the Top 150 Australian-Made Podcasts, the Top Publishers in Australia, and the Top Sales Representatives in Australia from 1 November through 30 November 2022, as measured by Triton’s Podcast Metrics measurement service. The month of November had 71.6M downloads.

The Top Podcast Ranker and Top 150 (Australian-Made) Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical Measurement Guidelines.

Yet again, the top three publishers were ARN’s iHeartPodcast Network Australia at #1 LiSTNR (SCA) at #2 and Audioboom at #3.

This month, we also introduced a new publisher, an Australian women’s media company, Mamamia who is known for shows such as No Filter, CANCELLED, The Quicky, and more.

For this reporting period, the top three podcasts for both the Top Podcast Ranker and the Top 150 (Australian-Made) Ranker included Hamish & Andy (LiSTNER (SCA)) climbing to #1, Casefile True Crime (Audioboom) at #2, and Mamamia Out Loud (Mamamia) at #3.

The Top Podcast Ranker also had several other debuts from True Crime Conversation (Mamamia), The Confession (Nine Publishing), The Children in the Pictures (LiSTNER (SCA)), Concealed with Art Simone (ARN/iHeartMedia), and more.

For the top 150 (Australian-Made) Ranker, new podcasts included The Spill (Mamamia), The Stick Up with Russell Manser (DM Podcasts), The Fin (Nine Publishing), The Dive (Equity Mates Media), and more.

Participating publishers in the Australian Ranker include Audioboom, ARN’s iHeartPodcast Network Australia, DM Podcasts, Equity Mates Media, LiSTNR (SCA), Mamamia, Motorsport Podcast Network, News Corp Australia, Nine, NOVA Entertainment, Podshape, Schwartz Media, Special Broadcasting Service, Sports Entertainment Network (SEN), Stitcher, Studio 71, The Chaser, West Australian Newspapers, and Wondery.

To view the full results of this Ranker, participate in the ranker or sign up to receive future rankers, please visit: https://australianpodcastranker.com/


Triton Digital Releases The November 2022 U.S. Podcast Ranker



Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcasting radio industries, announced the release of its November 2022 reporting period (October 31 – November 27, 2022), U.S. Podcast Ranker, as measured by Triton’s Podcast Metrics measurement service.

Yet again, Stitcher Media remained in the #1 spot on the Top Sales Networks Report for the month of November, with 54.7M Average Weekly Downloads and 15.5M Average Weekly Users. NPR came in at #2 with 34.3M Average Weekly Downloads and 6.6M Average Weekly Users, followed by Audacy Podcast Network at #3 with 31.7M Average Weekly Downloads and 8.6 Average Weekly Users.

For this reporting period, the top three podcasts based on downloads included Crime Junkie (audiochuck), climbing to #1, NPR News Now (NPR) at #2, and The Ben Shapiro Show (Cumulus Podcast Network), climbing to #3.

New shows debuting during this period for downloads included The Rachel Hollis Podcast (Stitcher Media), Men In Blazers (Wondery), The Dale Jr. Download – Dirty Mo Media (Audacy Podcast Network), and more. New shows for listeners included Culpable (Audacy Podcast Network), Sold a Story (American Public Media), Murder & Magnolias (NBCUniversal News Group), Down The Hill: The Delphi Murders (Warner Media), and more.

Triton Digital’s U.S. Podcast Ranker is available on its interactive website, www.TritonRankers.com, for an easy way to navigate monthly performance trends and filter by podcast category, publisher, and time period.

Please note that as of February 2023, Triton Digital will be transitioning from its website Podcast Ranker PDFs and only including this data on https://tritonrankers.com/.  The PDFs from 2022 will still be available on the Rankers site.

The Top Sales Network Reports are ranked by Average Weekly Downloads and Average Weekly Users in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines, Participating Sales Networks include content owners/creators and sales representation organizations. Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminates inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.

Any sales network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report. To learn more, contact solutions@tritiondigital.com.


Triton Digital Releases The November 2022 Canada Podcast Ranker



Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, announced the release of the latest Canada Podcast Ranker for the November 2022 reporting period (October 31 – November 27, 2022), as measured by Triton’s Podcast Metrics measurement service.

For this reporting period, the top three Canada originated French-language podcasts included Sexe Oral (TPX Podcast Network) again at #1, Radiojournal (CBC/Radio-Canada) again at #2, and Richard Martineau (QUB) again at #3.

Yet again, the top three Canada originated English-language podcasts included Front Burner (CBC/Radio-Canada) at #1, The Current (CBC/Radio-Canada) at #2, and Ideas (CBC/Radio-Canada) at #3.

The top ranked podcast overall was Dateline NBC (NBCUniversal News Group). SXM Media earned the #1 spot again on the Top Networks Report with 4.33M Average Weekly Downloads, followed by CBC/Radio-Canada with 2.38M Average Weekly Downloads, and Wondery Network with 2.26M Average Weekly Downloads.

Debuts for the top ranked podcasts include Run, Hide, Repeat (CBC/Radio-Canada), La Poche Bleue (Cogeco Media), Pod Save The World (SXM Media), and more. Affaire Julien Lacroix : 2 and plus tard (Cogeco Media) and Post-Mortem avec Victoria Charlton – Saison 1 Roxanne Luce (QUB) debuted for the Canada originated French-language list.

The Top Sales Network Report is ranked by Average Weekly Downloads, in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines. Participating Sales Networks include content owners/creators and sales representation organizations. Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminates inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.

Any sales network or publisher with an audience in Canada is eligible to participate in the Canada Podcast Report. To learn more, contact solutions@tritondigital.com.


Triton Digital Reveals New Triton Advertising Platform (TAP)



Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced a new version of the advertising platform, Tap. The enhanced version, now available to all clients, provides a more fluid experience throughout the entire lifecycle of audio ad campaigns – from planning to billing – simplifying publisher workloads and increased revenue opportunities and a better listener experience.

Managing and monetizing advertising inventory can be a complicated and time-consuming task. With the latest version of Tap, audio publishers can streamline audio campaign management and focus on what matters most – growing their digital business. As an API-driven platform, publishers can choose to control everything via an API or the Tap UI, leveraging Tap’s enhanced capabilities in their preferred environment.

The enhanced version of Tap provides:

Flexible Campaign Set-Up: A simplified user interface and quick search filters limit the number of clicks required to create a campaign, delivering a more streamlined user experience.

New Creative Management Capabilities: Advanced creative management features, including the ability to use multiple creatives in a single flight, support for weighted or sequential rotations, and the option to apply targeting rules to specific creatives, build upon the data-driven ad personalization capabilities from partner Frequency, audio’s premier Creative Management Platform.

Advanced Ad Separation: Enhanced ad break support provides more granular control of pacing and frequency capping and new ad separation rules, in accordance with IAB guidelines, allows for better enforcement between publisher and direct sold and programmatic ads. Publishers can define their desired industry separation and override default settings to make more inventory available, as needed.

Expanded Ad & Campaign Targeting: In addition to advanced geotargeting across all countries, publisher content (podcast, streaming and on-demand) can now be effortlessly grouped into a single campaign, leveraging all available placements (pre-roll, mid-roll, and post-roll) improving inventory management and monetization.

“As Australia’s leading independent audio entertainment destination, we pride ourselves on creating unforgettable experiences loved and shared by our listeners,” said Tim Armstrong, Director of Digital Capability and Data, Nova Entertainment. “With Tap we are able to streamline our audio campaign management to drive operational efficiencies, enabling us to deliver the audio campaign management to drive operational efficiencies, enabling us to deliver the audio entertainment experiences our customers have come to love and expect.”

“Our paralleled portfolio of audio advertising technology helps publishers manage and monetize content more efficiently,” said Benjamin Masse, Chief Product Officer, Triton Digital. “Tap provides a fluid experience throughout the audio ad campaign lifecycle to better deliver personalized ad creative that improves not only the listening experience, but an organization’s bottom line.”

Triton Digital provides the industry’s most comprehensive stack of advertising solutions to help audio publishers increase the value of their inventory. Tap makes targeting easier, provides sophisticated inventory forecasting tools, and enables streamlined production, management, and delivery of ad creative. With the enhanced capabilities in Tap, audio publishers benefit from streamlined workflow creation and simplified audio advertising flight management, improving inventory monetization.