Tag Archives: Triton Digital

Triton Digital Releases the June 2021 U.S. Podcast Report



Triton Digital announced the release of the latest U.S. Podcast Report for the June 2021 reporting period (May 31 – June 27, 2021), as measured by Triton’s Podcast Metrics measurement service.

The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines.

In this reporting period, Stitcher Media remained in the #1 spot with 31M Average Weekly Downloads and 9M Average Weekly Users, followed by NPR with 30M Average Weekly Downloads and 7M Average Weekly Users. The Audacy Podcast Network ranked #3 with 16M Average Weekly Downloads and 6M Average Weekly Users.

The Top Podcasts were also ranked by both Average Weekly Downloads and Average Weekly Users, in accordance with the IAB Podcast Technical Measurement Guidelines. Leading podcasts by both Average Weekly Downloads and Average Weekly Users include Up First (NPR), The Ben Shapiro Show (Cumulus Podcast Network), and Dateline NBC (NBCUniversal News Group). Remaining in the #1 spot this reporting period are NPR News Now (NPR) on the Top Podcasts by Download report, and Crime Junkie (audio chunk) on the Top Podcasts by Users report.

We saw a number of impressive moves within the ranks this reporting period, including Park Predators (audiochuck) which returned to the Top Podcasts by Downloads report at #25 and the Top Podcasts by Users report at #19 after the debut of Season 2 on June 1st. Similarly, To Live and Die in LA (Audacy Podcast Network) rose 50 ranks to #45 in the Top Podcasts by Downloads report and #25 in the Top Users report following the debut of its second season on May 25th. Additionally, We Can Do Hard Things with Glennon Doyle (Audacy Podcast Network) rose 27 ranks to #47 on the Top Podcasts by Downloads report and 6 ranks to #30 on the Top Podcasts by Users report.

Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminates inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.


Triton Digital Releases the April 2021 U.S. Podcast Report



Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced the release of the latest U.S. Podcast Report for the April 2021 reporting period (March 29 – May 2, 2021), as measured by Triton’s Podcast Metrics measurement system.

The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with the latest IAB Podcast Technical Measurement Guidelines.

In this reporting period, NPR remained in the #1 spot with 36M Average Weekly Downloads and 10M Average Weekly Users, followed by Stitcher Media with 34M Average Weekly Downloads and 9M Average Weekly Users, and the Audacity Podcast Network with 17M Average Weekly Downloads and 5M Average Weekly Users.

The Top Podcasts are also ranked by both Average Weekly Downloads and Average Weekly Users, in accordance with the latest IAB Podcast Technical Measurement Guidelines. Leading podcasts by both Average Weekly Downloads and Users include Up First (NPR), Crime Junkie (audiochuck), Dateline NBC (NBCUniversal News Group), and The Ben Shapiro Show (Cumulus Media/Westwood One), with NPR News Now remaining in the #1 spot this reporting period.

“The content Ashley Flowers and the audiochuck team create continues to experience phenomenal engagement and audience growth, month over month, to the benefit of our advertisers,” remarked Cathy Csukas, Co-CEO, and Co-Founder of AdLarge, the sales network for audiochuck. “We are thrilled about the success of CounterClock and how audiochuck continues continues to evolve the medium of podcasting.”

Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminates inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.

To view the full results of the U.S. Podcast Report, visit HERE.


Edison Research Released The Infinite Dial 2021



Edison Research released The Infinite Dial 2021 study. Findings from The Infinite Dial have become the barometer on digital audio and other digital media consumption, and is widely used and quoted by broadcasters, podcasters, online radio publishers, ad agencies, and the financial community. A total of 1,507 persons were interviewed to explore Americans’ use of digital platforms and new media.

Podcasting continues its significant and steady growth while the overall audience is more diverse than ever, according to The Infinite Dial 2021 from Edison Research and Triton Digital. Along with podcasting, smart speaker ownership and online audio consumption showed notable gains in this year’s survey.

Here are some interesting findings in The Infinite Dial 2021:

Approximately eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020. The overall monthly podcast listening audience is now more diverse than ever: 57% of monthly podcast listeners are white, 16% Latino, 13% African American, 4% Asian and 10% of some other background.

Sixty-two percent of the U.S. 12+ population, around 176 million people, are now weekly online listeners, an all-time high for this category.

One-third (33%) of Americans 12+, approximately 94 million people, now own a smart speaker, an increase of 22% from last year and nearly five times what it was in 2017 (7%). Of those who own a smart speaker, 34% have three or more of the devices in their household.

The Infinite Dial marks a significant year for the study, as the media measurement was done almost entirely during a time of quarantine or some level of restriction due to Covid-19. The historical data in The Infinite Dial provides pre-Covid trending capability.

“In the near quarter of a century that the Infinite Dial has been the survey of record for digital audio, the space has never been more vibrant, or more diverse, than it is today,” said Tom Webster, Senior Vice President at Edison Research. “Podcasting, in particular, has made great gains with women and non-White audiences, and truly reflects the diversity of America.”

“We are pleased to partner with Edison Research to unveil the results of the 2021 U.S. Infinite Dial,” said John Rosso, President of Market Development at Triton Digital. “The results of this year’s study are exceptionally interesting, as they provide insight into Americans’ consumption of radio, streaming audio, podcasts, and usage of smart speakers during a time of unprecedented disruption into our everyday lives”.


iHeartMedia to Acquire Triton Digital



iHeartMedia announced it has entered into an agreement with The E.W. Scripps Company to acquire Triton Digital, the global technology and services leader to the digital audio and podcast industry, for $230 million, subject to certain adjustments. With this acquisition, iHeartMedia will now be able to provide audio content to producers and advertisers with an industry-leading full ad service package for streaming and podcasting no matter their size, reach or distribution method.

The addition of Triton Digital’s vast array of infrastructure and measurement solutions will complement iHeartMedia’s current advertising technology service, data platforms and programmatic platforms while providing additional solutions for those in the digital radio industry, allowing iHeartMedia to be the first and only company in the audio market to provide four distribution methods for audio, including on-demand, broadcast and digital streaming radio and podcasting, and to service all audio assets programmatically.

“Adding Triton Digital and its industry leading service to the iHeartMedia audio ecosystem establishes iHeartMedia as the only company with a total audio advertising technology and data solution,” said Bob Pittman, Chairman and CEO of iHeartMedia. “iHeart, with our strong leadership position in podcasting, digital radio and broadcast, already provides cutting edge audio management, programmatic and data solutions for the broadcast radio, digital audio and podcasting industries, and this acquisition further strengthens our position as the No. 1 audio company in America and provides unique – and critical – solutions for he industry and our advertisers.”

Operating in more than 50 countries, Triton Digital is a global Advertising Technology SaaS platform for audio streaming, podcasting and metrics that enables publishers to monetize their audiences by providing a highly respected digital audio measurement and advanced audio-focused infrastructure to maximize the yield of audio inventory. The company’s two lines of business focus on advertising infrastructure and measurement, including a content delivery system that distributes digital audio streams and podcasts to listeners while dynamically inserting ads and measurement business that tracks audience and creates ratings reports.

In addition to measuring audiences for customers, Triton Digital operates the world’s first programmatic marketplace for digital audio programmatic ad-buying and Yield-Op, a world-class Supply Side Platform (SSP) that specializes in Audio and enables programmatic audio advertising.

“We are thrilled to join the iHeartMedia family,” said Neal Schore, CEO of Triton Digital. “We remain deeply committed to providing the world’s broadcasters, podcasters, and online audio publishers with continuously innovated, best-in-class solutions and services for online audio management, advertising, and consumption data, and are well positioned to enhance iHeartMedia’s value proposition to audiences and advertisers.”


SPLiCE Studios Selects Triton Digital’s Omny Studio Podcast Platform



Triton Digital, the global technology and services leader to the digital audio and podcast industry, and SPLiCE Studios, creator of English & Asian language audio content for broadcast, film, corporate and online media, announced that SPLiCE Studios has selected Triton’s Omny Studio platform to power the creation and distribution of their growing podcast strategy.

Through this partnership, SPLiCE Studios will utilize the comprehensive tools within Omny Studio to create, publish, and promote their evolving portfolio of original and third-party podcast content to audiences across a wide range of devices and platforms, including smart speakers, social media networks, smart phones, and more.

SPLiCE Studios will leverage the rich distribution tools within Omny Studio platform to provide an increasingly engaging experience for its audience, including customizable and multi-lingual web and embed players, automated transcriptions, audiograms, and more.

“We are thrilled to be leveraging Triton’s Omny Studio platform to help us create and manage our podcast content through a more optimized and seamless workflow,” said Kenn Delbridge, Owner & Sound Designer at SPLiCE Studios. “The platform contains all of the tools we need to create more content and distribute it to our loyal listeners in fun and engaging ways, which will undoubtedly help us further our reach and the reach of our clients.”

“We are proud to be providing SPLiCE Studios with the technology and support they need to further their podcast business,” said Sharon Taylor, Managing Director, Triton Digital. “We are confident that our platform will enable SPLiCE Studios to continue to grow and evolve while making the process of producing and sharing content more efficient”.


Estadão Selects Triton Digital to Power its Podcast Strategy



Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced that Estadão, the third largest newspaper in Brazil, has selected Triton’s powerful suite of podcast technology to power the management, monetization and measurement of its podcast content.

Through this partnership, Estadão will utilize Triton’s enterprise podcast platform, Omny Studio, to manage their portfolio of podcasts including Estadão Noticias, Noticia no Seu Tempo, and Colunistas Eldorado Estadão. Additionally, Estadão will use Omny to distribute and promote their content to audiences across mobile phones, smart speakers, social networks, and more.

Estadão will also leverage Triton’s ad server to dynamically insert targeted ads into their podcasts, Trition’s Podcast Metrics measurement service to measure their listening audience, and Triton’s programmatic advertising technology to make their podcast inventory available to media buyers around the world.

“Of all the potential partners that we evaluated, Triton’s podcast technology and knowledgable team were simply unmatched,” said Emanuel Ponciano Bomfim, Editor, Audio Center at Estadão. “Where podcasting is a relatively new channel for us, it was critical that we choose a technology partner that could provide powerful, flexible, and easy-to-use solutions that truly streamline the creation, measurement, and monetization of our content. Triton provided all of this, in addition to a level of knowledge and support that we didn’t find in any other partner.”

“Many of the world’s print publications are leveraging podcasting’s year-over-year growth to expand their audience, promote their content, and increase their revenue,” said Sharon Taylor, Managing Director at Triton Digital. “We are pleased to provide Estadão with the technology and support they need to enhance and expand their stories beyond the pages of their publication, while leveraging pre, mid, and post-roll ad insertion to increase their revenue and create an enhanced experience through relevant and targeted ads.”


Trition Digital Enables Secure Sharing of Analytics Within Omny Studio



Triton Digital announced the expansion of user controls within its Omny Studio podcast management platform.

In addition to already providing granular user access on both the program and organization level, this expansion enables publishers to provide select users with analytics-only access. This restrictive permission allows publishers to share analytics with a wide range of recipients including cross-company teams, clients, and partners, while eliminating the risks that accompany full access, such as changes to organization or program settings.

“Through the continuous enhancement of Omny Studio we remain committed to providing publishers with the flexibility and control they need to streamline their podcast operations,” said Sharon Taylor, Managing Director at Triton Digital. “The addition of analytics-only user permissions enable publishers to efficiently share episode, program and/or organization level analytics with recipients of their choosing at an access level they are comfortable with.”

“The comprehensive and insightful analytics within Omny Studio play a key role in shaping our podcast strategy,” said Neil Cowling, founder at Fresh Air Production. “Having a wide range of user permissions within the platform enable an unparalleled level of sharing and collaborating within our organization that wouldn’t be possible with any other platform.”

Omny Studio is trusted by the world’s leading radio, podcast, news, and sports organizations including RADIO.COM, Cumulus Media, Mamamia, Gannett, Corus Entertainment, and more.


Triton Digital’s Omny Studio Added Multilingual Capabilities



Triton Digital announced the multilingual expansion of the Omny Studio podcast management platform. In addition to English, the renowned podcast solution is now available for use in French, Spanish, and Portuguese, with additional languages to follow.

The Omny Studio platform is trusted by the leading radio, podcast, news and sports organizations from around the world, including Bell Media, CRP Radios, DigitalMDE, Grupo Bluradio, Cumulus Media, Stitcher, and more.

“With podcast familiarity and consumption on the rise around the world, we are seeing an increase in software adoption across all geographic regions,” said Sharon Taylor, Managing Director at Triton Digital. “We remain committed to providing the global digital audio and podcast industry with technology that is not only comprehensive and powerful, but also easy to use. Multilingual support is a key component of this strategy, and we look forward to continuously adding to the list of available languages in coming months.”

“Podcasting is a huge component of our overall digital audio strategy, and the Omny Studio platform and knowledgeable team have played a critical role in our success,” said Leo Carbonell, Head of Digital at Grupo Jovern Pan (Brazil). “The ability to use the platform in Portuguese has enabled us to meaningfully increase our efficiency, allowing us to create, edit, and share our content faster by a wide range of users from within each of our markets.”

In addition to a multilingual CMS, the Omny Studio platform also supports the translation of embed players that match users’ browser language. Today, language support for embed players includes French, Spanish, Portuguese, Arabic, and Japanese.


Triton Digital to Provide Comprehensive Podcast Reports in the United States



Triton Digital announced the launch of Podcast Reports in the United States, powered by their Podcast Metrics measurement service. The Reports will provide a ranking of the Top Networks and Top Podcasts in the U.S., as measured by Podcast Metrics. Reported entities will be ranked by Average Weekly Downloads, in accordance with the latest IAB Podcast Technical Measurement Guidelines.

The first U.S. Podcast Report will debut in March of 2020. Triton currently publishes Podcast Reports in Australia and Latin America, and has announced that the Netherlands will follow in early 2020.

By directly integrating with podcast hosting platforms and Content Distribution Networks, Triton’s Podcast Reports eliminate inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast metrics for the first time.

“We are pleased to leverage our 10+ years of digital audio measurement expertise to provide reliable and informative data around podcast consumption in the U.S.,” said John Rosso, President of Market Development at Triton Digital. “Our Podcast Reports will provide buyers with the trusted, third-party podcast measurement they need to make informed decisions around podcast advertising. Furthermore, our reports will provide podcast Networks with the reputable consumption data they need to grow their podcast strategies, gain a better understanding of their listening audiences, and increase their advertising revenue.”

A number of preeminent podcast Networks have signed on to participate in Triton’s Podcast Report, including NPR, Entercom’s RADIO.COM Podcast Network, Stitcher, and CUMULUS MEDIA. In addition, data from Triton’s Podcast Reports will be made available within FreeWheel’s Strata platform, which offers comprehensive media planning and buying solutions for agencies.